We built menus that start from the room, and a drain problems menu in everyday words. We also added an interactive house drain map and a four-question problem finder.
The business
Aussie Drains is the drain specialist of the Aussie Home Services group, alongside Aussie Plumbing. It works across Sydney, the Central Coast and the Blue Mountains, clearing blocked drains, inspecting lines with CCTV cameras, hydro jetting and relining, and repairing sewer and stormwater, with the result checked on camera.
The brief
People rarely ask for a drain service by name. They describe what they see: a gurgling basin, a smell in the yard, sewage coming up through a gully or roots in the sewer. The brief was a site deep enough to have a page about almost any drain problem in the service area, and clear enough that a visitor could tell the problems apart.
That meant rebuilding the site from the ground up: one plan for more than 600 pages, with the call, the booking, the offers and the guarantees in the same places on every page.
Menus that start from the room
The header carries a search box for a suburb or a drain problem, the Google rating, a 24/7 emergency button and the call button. Below it sit seven menus. The blocked drains menu asks Where is the blocked drain? and answers by room: kitchen, bathroom, laundry, yard and outside, and balcony. Beside the rooms, 16 blocked-drain pages each have an icon and one line on the job, and a card offers a call for a drain blocked right now. The drain problems menu lists 15 problems, from slow and gurgling drains to rats getting in through broken pipes, with links to the problem finder and the house map.
73 service pages in eight groups
The 73 service pages sit in eight groups, from blocked drains and drain problems to repairs and relining, cleaning and inspection, stormwater, sewer connections, emergencies and commercial work. Each opens with the job, the promises as chips, a job photograph and a short answer card. A bar of links jumps to the signs, the causes, how it is fixed, the options, what the visitor can safely do and the questions. On the relining page, a table compares full-length relining, a patch liner and digging up, with who each suits and how disruptive it is.
471 suburbs, each on a map
Each suburb page names the suburb and shows its postcode, its council, its distance from the city and its region, beside a boundary map of the suburb and its neighbours that links to their pages. Census figures describe the homes there. Nineteen region pages tie the suburbs together; the Inner West page, for example, covers 36 suburbs across four council areas. The areas page searches any suburb or postcode.
Tools that diagnose first
The How your drains work page draws a house with the sewer and the stormwater as two systems and 16 numbered drain points. Tap one and the panel explains what it does, what goes wrong, the signs and what to do now. The drain problem finder asks four questions, starting with where the problem is, and gives the likely cause, how urgent it is, what to do right now and how it is fixed.
30 guides
Thirty guides explain what goes wrong under Sydney homes, filtered by ten topics, from drain problems and repairs to strata and stormwater. Each opens with key takeaways and keeps a call panel and related services beside the article.
Built for phones
On a phone, the header keeps a call icon beside the menu, and a Book and Call bar stays fixed to the bottom of every page. Service pages explain the problem in a couple of sentences, show the promises as chips and put a full-width call button directly underneath. Suburb pages lead with the postcode, the council and the distance from the city, then the call button. The menu opens into every service group, with the search box at the top.
What it connects to
The site is where Aussie Drains' Google Ads land, on service pages and suburb pages built for them. The Aussie Drains Google Ads case study reports that almost one in five Google Ads enquiries became a won job in the first 18 days after the relaunch. Aussie Plumbing, the sister brand, has its own site, covered in the Aussie Plumbing website case study.
To plan a website at this depth for your business, see our website design services and marketing for plumbing businesses.
