We built 22 service pages in four groups, under one Services menu. We also added a smoke alarm page that explains compliance in four steps and five answers.
The business
AUS Electrical & Data Services is a Sydney electrical and data team. Its licensed electricians take on emergency call-outs and fault finding, switchboard upgrades, repairs and compliance, Level 2 network work such as mains, metering and disconnections, and installations from smoke alarms and lighting to ceiling fans, appliances, powerpoints and EV chargers.
The brief
An electrical visitor arrives with one of two jobs. Someone has no power, a tripping safety switch or a burning smell from the switchboard, and wants a number now. Someone else is adding an EV charger or bringing smoke alarms up to the rules, and wants to read before booking. The site needed a page for each job and a short, consistent way to ask for a call back.
One menu in four groups
The Services menu sorts the 22 pages into four groups. Emergency holds the emergency electrician, no power or no lights, and fault detection. Switchboards hold seven pages, from upgrades and repairs to compliance, safety switches, surge protection and legacy hazard removal. Level 2 holds six pages of network work, and installations hold six, from smoke alarms to EV chargers. The home page repeats the range as photo tiles, each with a line on the job.
A page for every job
Each service page opens with the job in the headline beside a large photo, four promises and the call button with the Google rating. An overview follows with links to related services, then the callback form, the process, the common scopes of work and the questions people ask about that job.
Smoke alarms, explained
The smoke alarm page opens on installation and compliance for Sydney. It explains that NSW rules require working smoke alarms on every level of a home, then sets out four steps: a compliance assessment, product selection, professional installation, and testing and certification. Three common scopes of work follow, from basic compliance to a full property, and five questions are answered, such as whether alarms need to be hardwired.
A quote form at the foot of every service page
The home page and every service page close with Let's get your job sorted. beside a short quote form asking for a name, a number, an email, the suburb and a line on the job, with the office address and hours alongside. The home page also answers six common questions, from licensing to whether the team handles commercial work.
Built for phones
On a phone, the header keeps a Call button beside the menu, and a bar fixed to the bottom of the screen splits into Free Quote and Call. The bar stays as the visitor scrolls, on every page of the site. The menu opens into the home page, Services and the policy pages, with the Call button and the bar still in reach.
What it connects to
The site is where AUS Electrical & Data Services' Google Ads land. Each ad group lands on the website's page for its job, so a smoke alarm search lands on the smoke alarm page. The AUS Electrical & Data Services campaign case study reports that smoke alarm searches brought in 52% of won jobs over the last nine weeks, and that one in seven Google Ads enquiries became a won job.
For an electrical business planning a site like this, see our website design services and marketing for electricians.
