Google Analytics 4 Know what happened after the click.

The platform itself is free for the volumes almost every business we work with produces. What you are paying for is the configuration: agreeing what counts as a customer, building each of those actions as a measured event, attaching values, filtering out what is not real, tagging your links and building the two reports you will actually open. A single site with a form and a phone number is a much smaller job than a store with a checkout. For clients we run advertising for it is part of the engagement; standalone it is a fixed price quoted after a free audit.

Usually about two weeks for a straightforward site, including the week spent agreeing what to measure before anything is configured. Then there is a wait nobody can shorten: the reports need real traffic through them before they mean anything, so the first genuinely useful read is usually around the four-week mark. Anything involving a checkout, a separate booking domain or a CRM that has to report back takes longer.

No long-term lock-in. A measurement build can be a one-off project — you keep the property, the configuration and the documentation whether or not we work together again. Where it sits inside an ongoing engagement we ask for enough runway to be fair to the work, because a month of data is not enough to judge a channel by. The terms are put in front of you in plain English before anything is signed.

You do. The property is created in your own account, or stays in it if it already exists, and we are added as a user rather than as the owner. If we part ways you keep the property, the full history and the documentation explaining what every event means. Nothing here is held hostage, and there is no version of leaving where you have to start collecting data again from zero.

We keep working until they are explainable. Analytics will never match your accounting system exactly — a browser can be closed mid-form, a consent choice can block a measurement, a customer can call instead of clicking — and anybody who promises identical numbers is telling you something untrue. What we will do is reconcile the first month against what actually happened in your business, name every gap, and either close it or explain why it exists. An explained gap is a usable number. An unexplained one is not.

Two reports you will actually open — where customers came from, and where people give up — plus a written summary on a fixed cadence, good news or bad. It covers what was spent, what it produced, what we changed and why, and what happens next, in the language you use about your own business. You also get live access to see performance for yourself, and documentation for what every number counts. No twenty-screen dashboard tour.

The old version counted visits. This one counts actions. That sounds like a technical distinction and it is really a practical one: instead of knowing that five hundred people reached your pricing page, you can know how many read it properly, how many started the quote form, how many finished it, and which ad brought the ones who did. The catch is that almost none of that is on by default. The platform will happily run for years reporting page views and telling you nothing you can act on, which is the state most accounts we inherit are in.

Because a page view tells you somebody arrived, not that anything happened. Two campaigns can send identical traffic and one of them produces jobs while the other produces nobody, and at the level of page views they look the same. Once the actions that mean money to you are being measured — a form finished, a number tapped, a time booked, an order placed — the comparison becomes obvious, and so does where to move the budget.

Most customers touch you more than once. Somebody sees a Facebook ad on Monday, searches your name on Wednesday, and calls on Friday after clicking a Google ad. Deciding who gets the credit is what attribution means, and the platform can spread it across the touchpoints rather than handing it all to the last click. Our job is to make sure the inputs are honest: every campaign link tagged consistently, other domains joined up, and the model chosen to match how your customers actually buy rather than left on a default.

Yes, and it is usually the single highest-value hour in the build. Once the accounts are linked, your real conversions feed Google's bidding directly — so the system is optimising toward booked jobs rather than toward whatever it was left counting. You can also build audiences from behaviour, so people who read your pricing page without enquiring can be followed up specifically. That loop between measurement and advertising is most of the difference between a campaign that performs and one that spends.

Yes. We build the dashboards you actually need in Google's reporting tool, which pulls live from the property, and they can be shared with your team or emailed on a schedule without anybody needing access to the analytics account itself. For larger accounts the raw data can also be exported into a warehouse for deeper analysis. Most businesses never need that; the ones that do usually know it already.

Yes, and it is the most common way this starts. We audit what is there first — what is marked as a conversion, what is being filtered, how links are tagged — and we do not delete history while we fix the configuration. Most properties do not need rebuilding, they need their conversions corrected, their filters applied and their link tagging made consistent. Occasionally starting a clean property is genuinely the better call, and if so we will show you why and run the old one alongside it for a while.