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    Proof
    Impress Blinds — cost per recorded Google Ads conversion down 62.63%SLS Solicitors — cost per recorded Google Ads conversion down 58.48%FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Cleaning
    Kleening Crew

    Kleening Crew Sydney: website design and a more efficient Google Ads launch

    Kleening Crew Sydney · End-of-lease and bond cleaning · Sydney, NSW

    The short version · First four weeks

    Kleening Crew Sydney launched a local end-of-lease campaign, with a lower cost per recorded Google Ads conversion in week four than the first complete comparison week.

    Talk to us about your accountAll case studies

    The result.

    More efficient

    cleaning enquiries within the first four weeks

    First four weeks

    Industry
    End-of-lease and bond cleaning
    Discipline
    Cleaning
    Services
    Google Ads · End-of-lease and bond cleaning · Sydney, NSW · End-of-lease cleaning
    Result basis
    First four weeks

    Results from the client’s advertising account and, where stated, SoudCoh.app enquiry and won-job records.

    What would this look like on your account?

    Talk us through your goals, service area and current account. We will identify the next opportunities for growth.

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    Kleening Crew

    Website development · Kleening Crew Sydney

    We built their website, too.

    Explore the website we designed for Kleening Crew Sydney: the pages, the mobile experience and the path to an enquiry.

    Read full website case study
    Kleening Crew Sydney pricing page with a package card and visible contact actions
    Kleening Crew Sydney: website design and a more efficient Google Ads launch

    The case study

    What moved for Kleening Crew Sydney.

    The short list

    1. House, apartment, carpet, oven and full bond-clean enquiry groups give the Sydney campaign specific service coverage.
    2. Week four cost less per recorded Google Ads conversion than the first full comparison week.
    3. The cleaning website and campaign share a clear end-of-lease service and quote journey.

    The campaign decisions and results behind this work.

    A local campaign for the rental handover

    A Sydney tenant looking for a cleaner is often organising several moving tasks at once. The useful advertising message needs to make the service clear: the property, the cleaning required and the next step towards a quote.

    SoudCoh’s Google Ads work gives these enquiries a dedicated end-of-lease-cleaning structure. Sydney is reviewed as its own account, with its own service groups and result, rather than combining it with Kleening Crew’s other region.

    The service detail behind the campaign

    The Sydney account separates end-of-lease cleaning for houses and apartments, rental bond cleaning, move-out cleaning and real-estate-agent enquiries. Carpet, oven, bathroom and kitchen cleaning also appear as distinct groups. That gives the campaign detail about the property and the work still needed before handover.

    Other groups address cleaning checklists, prices, quotes, nearby cleaners and short-notice enquiries. Those are different questions within the same moving process. A customer comparing a full bond-clean package is at a different stage from one checking whether the oven or carpets need extra attention.

    The first four-week review

    The first four weeks gave the team an early view of campaign efficiency. The comparison uses the first complete week of advertising delivery as its starting point.

    Cost per recorded Google Ads conversion was lower in the fourth week than in the first complete comparison week. This is a specific improvement between those two weekly windows, rather than a claim that every week became progressively cheaper.

    The measure divides advertising spend by the conversions attributed in Google Ads for each week. It is an advertising conversion measure, not a count of confirmed cleaning bookings or a deduplicated total of people who called and submitted a form.

    A website that continues the cleaning brief

    The campaign sits alongside SoudCoh’s website work for Kleening Crew Sydney. The separate website case shows how the cleaning offer is presented, with real page captures and a closer look at the service and enquiry experience.

    Explore the Kleening Crew Sydney website case study. For the broader approach, see our Google Ads management service.

    Tags

    • Google Ads
    • End-of-lease and bond cleaning
    • Sydney, NSW
    • End-of-lease cleaning

    That is one account. Yours is a different one.

    We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.

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    What the results measure.

    The definitions behind the campaign results, from enquiries and conversion rates to advertising spend.

    Conversion
    An action recorded under the account’s conversion setup, such as a tracked call, form submission, booking or purchase. Platform call/form enquiries are described separately in the study; repeat calls can be separate events, so enquiries are not necessarily unique people.
    Cost per job · cost per lead
    Advertising spend divided by the relevant recorded enquiry or job count. The study identifies the denominator. Enquiry cost is considered alongside lead quality and job value.
    Conversion rate
    The share of people who clicked the ad and then did the thing. A high click count with a low conversion rate usually means the ad and the page are promising different things.
    Ad spend
    Money spent on the advertising platform. The enquiry costs and revenue-to-ad-spend figures here exclude agency fees and the cost of delivering the client’s service.
    The measurement window
    The period covered by the result, with spend and outcomes drawn from the same reporting window.
    A starting point
    Starting values appear beside the resulting figure when the account history is available.
    Qualified lead
    An enquiry that matched the service and the service area, so it was worth someone picking up the phone for. Where a study says qualified, somebody checked.
    An anonymised client
    Government, council and cultural-institution engagements are published as sector and jurisdiction only. The work and the measured outcome are described in full; the organisation is not named.

    Put your own numbers to work: the same figure, on your own numbers, with your own click price and close rate. It takes about a minute and asks for nothing.

    SoudCoh Compound™

    This page exists because of two of the six stages.

    Compound is how our team works on any account — six stages every change passes through. Two of them are why there is anything honest to publish.

    • Meter

      If it can't be measured, it doesn't get bought.

      Before a dollar moves, every action worth money to the business is tracked as itself — calls, forms, bookings, purchases — with values attached. Without that stage there is no honest number to publish afterwards.

    • Ledger

      Every change we make becomes a record you can open.

      Every change lands in a dated record as it happens — what was added, what was stopped, what was rewritten and what it cost. Writing this page afterwards was reading a file, not reconstructing a memory.

    Read all six stages
    If you want one of these

    What actually happens after the first call.

    No mystery and no lock-in before you have seen anything. This is the sequence every account on this site went through.

    1. The call

      Thirty to forty-five minutes, free

      What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.

    2. Week 0

      The audit

      We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.

    3. Week 1

      The build

      Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. A second person checks all of it before anything is live.

    4. Day one

      You press go

      Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.

    5. Days 1–14

      The clean

      The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.

    6. From there

      Rhythm

      Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.

    Before you ask us anything

    Here is what everybody asks first.

    FAQ

    The questions this raises.

    How the results were measured and how the approach could apply to cleaning businesses.

    The first call is free and there is no deck.

    Book a call
    What did the Sydney campaign advertise?

    The Sydney account separates end-of-lease cleaning for houses and apartments, rental bond cleaning, move-out cleaning and real-estate-agent enquiries. Carpet, oven, bathroom and kitchen cleaning also appear as distinct groups. That gives the campaign detail about the property and the work still needed before handover.

    What improved during the first four-week review?

    Cost per recorded Google Ads conversion was lower in the fourth week than in the first complete comparison week. The opening week had only partial delivery and is not the comparison baseline.

    Are these confirmed cleaning bookings?

    No. This comparison uses conversions attributed in Google Ads. Bookings, completed cleans and deduplicated phone-and-form enquiries require their own measurement.

    What do the results in this Kleening Crew Sydney case study measure?

    Campaign figures come from the advertising account and, where stated, SoudCoh.app enquiry and won-job records. Each result identifies the action or revenue it measures.

    Which records support these results?

    Result basis: First four weeks. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.

    Would this work for cleaning businesses like mine?

    We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.

    Why does this study show a result but not a starting point?

    Where a comparable earlier result is available, the study shows both values. New accounts report their launch result, with the tracking basis explained alongside it.

    How would you plan this for my business?

    We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.

    More work for cleaning businesses.

    Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.

    Browse all case studiesExplore our work for cleaning businesses

    The work that produced this.

    Explore the services behind this engagement, alongside our work for cleaning businesses.

    The briefing behind the work.

    The case study records what happened. These explain the channel, measurement or operating decisions behind the result.

    A result is only useful when the owner can see where it came from and what changed. That case is argued in What to ask when an agency cannot explain the account.

    Why a clean account can still report the wrong outcome when the conversion definition is wrong. The other half of it is set out in The conversion-tracking errors that duplicate sales and GST.

    The work behind this one is written up in full under what this build looks like for other cleaning businesses, and the operating sequence behind every study on this site sets out the sequence in order.

    Browse all case studies

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