EOL Melbourne: an end-of-lease cleaning website built around the quote

We built a quote form that asks for the suburb, property size, service and move-out date. We also added 16 service pages in three groups, each with the form set to that service.

The business

EOL Melbourne cleans rental homes for tenants who are moving out, and for property managers and landlords who need a property ready for the next lease. Its crew works across metropolitan Melbourne, from CBD apartments and bayside townhouses to northern terraces and western family homes. Every clean comes with a bond-back guarantee: if the agent flags anything within 72 hours, the crew comes back and cleans it again at no charge.

The brief

A tenant moving out wants two things: a fixed price quickly, and confidence that the clean will pass the inspection. The site had to answer both, and to collect the details a fixed quote depends on, such as the size of the property, the suburb and the move-out date, without making the form feel like a chore.

It also had to work as the landing ground for EOL Melbourne's Google Ads, with a page for each cleaning service the ads promote and the quote form in reach on every one.

A quote form that starts with the property

The home page opens with the bond-back promise beside the quote form. Alongside a name, phone number and email, the form asks for the suburb, the number of bedrooms, the service and a preferred date, with a box that prompts for carpets, ovens, parking and key arrangements. A line under the button says the team replies within 30 minutes during business hours. A dedicated quote page repeats the form beside the four reasons to book.

16 service pages in three groups

The Services menu sorts the 16 services into move-out cleans, deep cleans and specialty jobs, and the home page shows every one as a card. A service page opens with a breadcrumb, the service in the headline, the guarantee and the typical time on site, and the quote form with that service already selected. Further down it lists what the clean includes, answers the worries people book with, shows before and after photos from Melbourne jobs, sets out four steps from quote to handover, and ends with the questions people ask and related services.

A checklist, room by room

The checklist page sets out the bond clean the way an inspection runs: 26 items across the kitchen, the bathrooms and laundry, the bedrooms and living areas, and the walls and fittings, with five extras such as carpet steam cleaning listed on request. The page says the list is aligned to the REIV exit condition standard, the one property managers inspect against.

Where the crew works

The service-areas page lists 78 Melbourne suburbs in six areas, from inner Melbourne and the inner north to the bayside suburbs and the outer ring. The home page closes with the same areas, the common questions and one more invitation to quote.

Built for phones

On a phone, the header shrinks to the logo and the menu, and the first screen leads with the bond-back headline, a lime quote button and a phone button. A bar fixed to the bottom of every screen holds Call now in black and Free quote in lime, with the guarantee badge just above it.

The quote form stacks to one column, and on a service page it keeps that service selected, so a tenant who tapped an ad for a vacate clean does not have to choose it again.

What it connects to

The site is where EOL Melbourne's Google Ads land, mostly on the service pages, with some ads opening on the pricing page and the home page. Quote requests and calls from the site are traced to the ad they came from.

Since ads began, four in five Google Ads enquiries have been written quote requests rather than calls, and 43% arrived before 7am or after 5pm, about nine in ten of them through the quote form. The EOL Melbourne campaign case study sets out how that was measured.

For a cleaning business that wants a site built around the quote, see our website design services and marketing for cleaning businesses.