Marketing videos and teardowns We show the work.
Campaign teardowns, the numbers underneath them, and the mistakes we watch businesses make every week. Nothing is gated and nothing is a teaser — the tutorials show the real screens, in the real platforms.
- 8
- Long-form explainers
- 12
- Shorts
- 1H 37M
- Of long-form, in total
I Rated 90+ Marketing Beliefs True or False | Google Ads, Websites, Sales, Ops & Psychology
The newest upload, and the one to start with if you have never watched anything of ours. It is a long sitting — ads, websites, sales, operations and the psychology underneath all of them, called one way or the other.
29:114 August 2026
Watch on YouTubeSixty seconds, one idea.
One point per clip, filmed between client work. Tap any of them to play it here — the player only loads for the one you choose.
Sit down for these.
7 more explainers and full tutorials, from seven minutes to sixteen. Recorded in the platforms themselves, not over stock footage.
An agency that will not explain itself is hiding something.
So we put the method on camera. If you can follow it and do it yourself, you should. If you would rather not, at least you will know what you are buying.
The numbers, in plain English
What a customer costs to win, what they are worth once you have them, and why a dearer lead is often the cheaper one. Two explainers on the channel cover it end to end, with real examples rather than a formula on a slide.
The mechanics, on screen
Keyword Planner from a standing start. Facebook Ads set up for lead generation, step by step. What to do when the budget is tiny. Which campaign objective to pick. Four full tutorials, recorded in the platforms themselves.
The opinions, on the record
Twenty-nine minutes rating ninety-plus marketing beliefs true or false — ads, websites, sales, operations and the psychology underneath them. It is the fastest way to find out whether you would want us near your account.
On an account, the same method has a name.
What the videos describe informally is written down formally as SoudCoh Compound — six stages every change passes through before it reaches a live account, including a second person checking the work and a daily sweep for waste. The channel is the free version of the thinking; Compound is how it runs on your money.
Read all six stagesThe same method, on somebody's money.
Pink Flamingo · 41-day period
A$20.43
Cost per job booked
138 jobs from A$2,819.92 of ad spend
Pink Flamingo · Search
21.20%
Click-to-job conversion rate
Measured on booked jobs, not form loads
Cleanetic Perth · 15-day period
53
Jobs from a brand-new account
A$24.92 cost per job · no conversion history at launch
Figures are from live client accounts and are dated in each case study. They are what those campaigns did, in those markets, at those budgets — not a forecast for yours.
The videos explain it. These accounts did it.
Written breakdowns of real campaigns — the build, the spend, the conversions and what we changed on the way. Video versions are in production.
- End-of-lease cleaning · Melbourne138jobs booked in 41 daysA$20.43 cost per job · A$2,819.92 ad spendPink Flamingo
- Carpet cleaning · Perth53jobs in the first 15 daysA$24.92 cost per job · brand-new account, no history at launchCleanetic
- Roof restoration · Melbourne68quote requests in 35 daysReady before the storm · insurance-literateCornerstone Roofing
Where to go next
- Running Google Ads as a lead channelThe Keyword Planner and true-or-false videos are about this. Six campaign types, compared side by side.
- Facebook AdsThree of the tutorials on the channel are Facebook. This is what running it as a lead channel looks like.
- Turning a phone call into a numberThe CAC and LTV videos assume you can measure a customer. This is how a phone call becomes a number.
- Case studiesSixty-plus written breakdowns — the spend, the conversions and the cost per job on real accounts.
- The written version of all of thisThe same arguments at length, with sources, for the ones that do not survive being compressed into a reel.
- If you would rather make this than watch itThe roles we are hiring for, including the ones that produce everything linked on this page.
Asked and answered.
What the channel costs you, how often it updates, and the questions people ask once they have watched a few and want to talk.
The first call is free and there is no deck.
Book a callNo. The whole channel is free, there is nothing gated behind an email address, and there is no PDF to download. The tutorials show the actual screens — Keyword Planner, the Facebook Ads objectives, the way a cost per customer is worked out — so you can follow along in your own account without talking to us at all.
Most weeks, and in two formats. Long-form explainers and tutorials run from about seven minutes to twenty-nine, and short vertical clips cover one idea each. The fastest way to see new ones is to subscribe on YouTube; we would rather you did that than joined a mailing list.
Plenty of people do, and that is the point of publishing them. The tutorials are complete, not teasers. What an agency adds is time, a second set of eyes on every change, and the negative-keyword banks and account structures built from work that came before yours. If you would rather build it yourself, the videos will get you there.
Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — the smallest companies we work with invest a minimum of A$3,000 a month, and our largest clients run multiple eight figures a month across paid channels. Our management fee is separate and scales with the work. The first call is free, so you get a real number for your situation before you commit to anything.
No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. The terms are put in front of you in plain English before anything is signed.
We own and run the account, because the build is proprietary methodology refined across 250+ engagements — bidding architecture, negative-keyword libraries, audience stacks and conversion tracking. You get full-visibility reporting on performance and spend at all times, and on long-term marketing agreements ownership and handover options are available to discuss. You will never be in the dark about what is in the account or what it is doing.
We tell you, in the report, in plain English, and we change what we are doing. A campaign that is not producing gets restructured, repointed at a different set of searches, or stopped. If the honest answer is that a channel is not right for your business right now, we would rather say so than keep billing you for it. What we will not do is let it run quietly and hope it comes good.
A fixed cadence, good news or bad. Each report covers what was spent, what it produced, what we changed and why, and what happens next — written in the language you use about your own business rather than platform jargon. You can also see live performance and spend for yourself at any time.
Yes. Shopping campaigns, Performance Max, product feeds and e-commerce SEO are all part of what we run, alongside the service-business work the videos most often use as examples. The metrics in the CAC and LTV explainers apply the same way to a store — the customer is a repeat buyer rather than a booked job, and the maths still decides what a click is worth.
Because a single YouTube embed downloads about 800 KB and roughly 1.6 MB of JavaScript before it shows a frame, and this page holds twenty videos. Loading them all would make the page slower for everyone, including the people who never press play. Each card is a still image until you click it; only then does the player load, from YouTube's no-cookie domain.
Instagram, TikTok, LinkedIn and Facebook, all linked in the strip on this page and in the footer. The long-form work lives on YouTube and the vertical clips are cross-posted. If you want a reply rather than a follow, the contact page and the phone number get to a person.
Yes, and a fair number of the videos exist because somebody asked. Send the question through the contact form and say it is for the channel. If it is a question we get from more than one business, it is usually worth recording.
New video most weeks.
Subscribe and the next teardown turns up on its own. Or skip the queue and have the conversation with a person instead.
No pitch deck. No upsell. A real conversation and a written list of leaks.