Google Ads for HVAC & air conditioning businesses
Air-con installs and emergency repairs, on tap.
We get HVAC and air-conditioning specialists inbound calls — split-system installs, ducted, emergency repairs, commercial — ready for peak season, with mobile-first landing pages.
Summer
Demand surge ready
Planned ahead
Day 1
First calls
Most launches
Install
Premium intent
$3K+ jobs
Service
Recurring revenue
Maintenance funnels
Real hvac & air conditioning businesses we have grown
- Airify
- Gridless Build
What this looks like for hvac & air conditioning businesses.
Somebody is typing it right now.
This is the only advertising where the customer starts the conversation. They have the problem, they type it, and at that moment you are either on the page or you are not.
The searches this page is built for
- air conditioner installation
- split system melbourne
- ducted heating repair
- hvac near me
Each one is a different person at a different point of deciding, so each one is handled on its own, with its own ad and its own page. That is the whole trick, and it is why one campaign covering all four never works.
Illustration · the slot you are buying
A mock-up of the sponsored slot, not a real listing. The business name and the star rating shown are placeholders — yours are whatever your customers give you.
A free plan, written for hvac & air conditioning businesses.
We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.
- A 30-minute call with someone who runs accounts, not a salesperson
- Your competitors' ad copy, offers and the searches they are holding
- A written 30-day lead plan with the budget it assumes
- The searches we would refuse to pay for, listed before launch
Get in touch
Only your name and phone number are required. Everything else shapes the first reply rather than gating it.
We respond within one business day
Where the money goes.
Most hvac & air conditioning businesses hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.
Summer demand 4×s and your budget can't keep up
Air-con install demand quadruples in November–February. If your account isn't ready before it lands, you miss the peak and pay for the trough.
Install vs service vs emergency are different intent
A $3,000 split-system install is different from a $200 service call. One generic HVAC campaign hides the premium-intent jobs in the noise.
Service contracts are an underused funnel
Annual service contracts are recurring revenue. Without a dedicated campaign for "air conditioning service near me", you miss high-LTV customers.
Energy efficiency rebates aren't surfaced
VEU, NSW Climate Change Fund, federal rebates — these subsidise installs. Without them in your ad copy, you compete only on price.
How we bring the work in.
Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.
- Stage 01
Service-type map
Installs, repairs, servicing, emergency and commercial each get their own message, page and share of the spend.
- Stage 02
Ready for the summer rush
We plan for the November–February install rush well before it lands, ease back through the quiet months, and lift again on the first cold snap.
- Stage 03
Rebate-aware copy
VEU, NSW CCF, federal rebates surfaced on every install ad — anchors the price conversation in your favour.
- Stage 04
Service-contract upsell
Annual service contract funnel runs alongside install. Captures recurring revenue from one-time install customers.
Campaigns are built paused. You read the whole thing first.
Send us what you are running now and we will put a 30-day plan for hvac & air conditioning businesses in writing. You keep it either way.
- 5.0Across every Google review
- 250+Active engagements, five countries
- $120M+Media under management
- 41Published clauses in the SoudCoh Standard
Two businesses can bid the same and pay very differently.
Cost per lead is not set by your budget. It is set by how tightly the keyword, the ad and the page agree with each other.
Bid tiers set per keyword, not per campaign
The search that books a job and the search that fills a research tab do not deserve the same bid. They get separated first, then priced separately — which is most of the gap between a cheap lead and an expensive one.
Ads pinned only where a claim is fixed
A licence number, a guarantee, a legal line — those get pinned. Everything else stays free so Google can test it, and then we read what it actually served, which is regularly not what we expected.
The account starts pre-negated
Plumbing, electrical and cleaning each have a negative-keyword bank our team maintains by hand from the accounts that came before yours. A new account in that trade inherits it on day one, so you are not paying to learn what we already know.
The page has to answer the ad
Paid traffic sent to a homepage asks a stranger to find their own way. We build the page the ad promised — one screen, one action — because the keyword, the ad and the page saying the same thing is most of what Quality Score is measuring.
Case studies from hvac & air conditioning businesses like yours.
All case studiesBefore you book anything
Here is what hvac & air conditioning businesses ask us first.
Before you book a call.
The questions hvac & air conditioning businesses ask us most often, answered straight.
The first call is free and there is no deck.
Always. Install jobs are 5–15× the value of service jobs. Keeping them apart means the account chases job value, not just job count.
Yes. Your account is set for November–February well before it arrives, so you take the summer peak instead of missing it — and you're not paying for it through winter.
Yes — VEU, NSW Climate Change Fund and federal rebates are surfaced on every install ad and landing page. Strong price anchor.
We run the same build in nine other trades.
The structure does not change much between them — the searches, the objections and the price of a job do. Marketing for is the index, if you would rather start there.
- Google Search through a seasonal spikeSupply-and-install against service-and-repair, and how demand for each moves across a Melbourne summer.
- Local visibility that survives the off-seasonThe organic side keeps producing in the shoulder months, when the paid cost per lead is at its worst.
- Quotes that turn into installsAn HVAC quote is a considered purchase with a long tail. This is the follow-up that closes the ones already paid for.
Get the plan
Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.
No pitch deck. No upsell. A real conversation and a written plan.