HVAC businesses
- Split-system air conditioning
- Ducted air conditioning
- Reverse-cycle heating
Google Ads for HVAC & air conditioning businesses Air-con installs and emergency repairs, on tap.
We get HVAC and air-conditioning specialists inbound calls — split-system installs, ducted, emergency repairs, commercial — ready for peak season, with mobile-first landing pages.
How we can help
Match heating and cooling enquiries to the right job.
HVAC marketing needs separate paths for breakdowns, servicing and new systems. We can plan Google Ads, SEO, local visibility and website pages around the equipment and properties your team handles. Clear service detail and a useful enquiry form help customers arrange an assessment without needing to know the technical solution in advance.
What your customer needs to decide
- Does the team service this system and property type?
- Is the need a repair, routine service or new installation?
- What information helps the team prepare for a site assessment?
- What options, inclusions and timing will be explained in the quote?
Choose the services your plan needs
SEO for system and service choices
Give repairs, servicing and installations clear pages, then explain the system types the business handles. Help customers understand the assessment and quote process. Keep equipment, offer and eligibility information accurate when it changes.
- System and service page structure
- Installation and servicing FAQs
Google Ads that separate breakdowns from installations
Plan distinct messages for repair calls, maintenance and installation quotes. Review the service area, equipment scope and seasonal capacity with the team. Direct each enquiry to a page that explains the relevant next step.
- Repair, service and installation groups
- Seasonal capacity and coverage review
A practical path to an HVAC assessment
Show real installations and the types of systems serviced. Ask for property location, the service required and any system details the customer already knows. For new installations, explain that a site assessment helps determine the appropriate scope.
- Real system and project pages
- Repair and installation enquiry forms
Make local heating and cooling services clear
Review the business profile, contact details and actual coverage. Present the team’s services and genuine customer feedback consistently. Keep seasonal contact arrangements and any advertised availability aligned with the operation.
- Local profile and coverage checks
- Consistent service and contact information
Prepare the visit with useful system details
A repair enquiry can include symptoms, system type and model information if available; an installation enquiry needs the property and desired timing. Review service visits and larger quotes separately so the plan reflects the work the business wants.
- Repair and installation job briefs
- Service-visit and quote review
Services your plan can cover
Installations
- Split-system air conditioning
- Ducted air conditioning
- Reverse-cycle heating
Existing systems
- Air-conditioning repairs
- Routine servicing
- System replacement assessments
Business premises
- Office heating and cooling
- Commercial maintenance enquiries
- Multi-room system assessments
Plan the heating and cooling work your team wants.
Bring your equipment scope, service areas and seasonal priorities. We’ll shape the campaigns, pages and enquiry questions around repairs, servicing and installations.
Who we work with
1 hvac & air conditioning businesses we’ve worked with
Every one has a published case study. Where the account carries a measured result it is shown on the card — the change, read from that client's own Google Ads account.
Gridless Build Solutions
Victoria
Google Ads
−29.16% lower cost per recorded enquiry
Client results
Real accounts. Measured improvements.
Every figure is a measured change inside a named client’s own account. Open any one for the full case study.
Want us to look for the same gains in your account?
One client, start to finish
From the search to the result — Gridless Build Solutions
One client, three real pieces of work: the Google ad we wrote, the website we built for them, and what changed in their own account.
The search ad
Sponsored
Gridless Build Solutions
gridlessbuildsolutions.com.au/SplitSystem/Rebate
Daikin vs Mitsubishi | Panasonic vs Fujitsu
Not sure which brand? Our techs help you compare Daikin, Mitsubishi and others.
A real ad we wrote and ran for Gridless Build Solutions.
- Split system air con in VIC
- 8.9% click-through rate
The website we built
Air-conditioning service page, designed and built by our team.
The result
−29.16%
lower cost per enquiry · period on period
BeforeAfterMeasured in Gridless Build Solutions’s own account · Victoria.
Read the case study
We can do this for you: the ad, the website and the result.
Get my free planClient case studies
Campaigns and websites for hvac & air conditioning businesses.
See the clients, their locations, the services we promoted and the websites we built. Each project explains what we delivered, with images and a link to the full story.
Showing 1 of 1 client projects
A closer look
The work, in three steps.
Gridless Build Solutions
Campaign project
Start with the business and its customers.
Gridless Build Solutions is an air-conditioning business serving Victoria.
- Victoria
- Google Ads management
- Website design and landing pages
Give each part of the project a clear job.
The work for Gridless Build Solutions includes:
- Service-specific campaigns for single-split systems, multi-split systems and ducted air conditioning.
- Advertising coverage for reverse-cycle systems, air-conditioning replacement and rebate-related enquiries.
- A connected website that explains the services and gives customers a way to enquire.
See what the project delivers.
29.16% lower cost per recorded enquiry between the reported comparison periods.
From our client campaigns
The services we advertise.
These services appear in the Google Ads campaigns we have run for our clients. Explore each business to see its service mix and campaign story.
Campaign timing follows the job.
An urgent call and a planned quote need different responses. Our client stories show how scheduled campaigns cover the services people need and when the business can respond.
Cost per lead
What a lead costs for heating and cooling businesses on Google Ads
Heating and cooling businesses typically pay A$20–A$60 per lead on Google Ads, in Melbourne, Sydney, Brisbane, Adelaide and Perth.
SoudCoh is built on efficiency: every campaign is set up and judged on what a lead and a booked job cost, not on clicks or impressions. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.
The moment of intent
Somebody is typing it right now.
Search starts with a need. A useful ad and a clear service page help the customer see whether you can help, where you work and what to do next.
The searches this page is built for
- air conditioner installation
- split system melbourne
- ducted heating repair
- hvac near me
These are examples of different customer needs. We group relevant searches around your services and choose a useful destination for each one.
air conditioner installation
Example ad
Your HVAC Business
Melbourne, VIC
Explain the service. Show where you work. Make the next step easy.
Call or request a quote
The page answers the same question and helps the customer enquire.
Real Google Ads
The Google ads that actually ran for air-con and heating businesses
Word for word from client accounts we've run. Every ad below served on Google, built from the headlines we wrote, with its own click-through rate.
Sponsored
Gridless Build Solutions
gridlessbuildsolutions.com.au/SplitSystem/Rebate
Daikin vs Mitsubishi | Panasonic vs Fujitsu | Right-Size My Split
Not sure which brand? Our techs help you compare Daikin, Mitsubishi and others. Right-size kW for your space — we measure before quoting, no oversell.
A real ad we wrote and ran for Gridless Build Solutions.
- Split system air con in VIC
- 8.9% click-through rate
Sponsored
Gridless Build Solutions
gridlessbuildsolutions.com.au/Mitsubishi/Rebate
Mitsubishi Aircon Sale | Mitsubishi Install VIC | Every VIC Rebate Used
Mitsubishi split system installed across Victoria — full rebate applied to fixed quote. Mitsubishi Electric & Mitsubishi Heavy Industries. CEC-accredited installers.
A real ad we wrote and ran for Gridless Build Solutions.
- Single split
- 9.5% click-through rate
Want ads like these running for your business?
Get my free planWhat people typed
Real searches that turned into enquiries for air-con and heating businesses
The exact phrases people searched before they got in touch. Your ads and pages should answer these words, not the ones a keyword tool guesses.
- ducted heating
- ducted heating victoria
- split air conditioner
- air conditioner rebate victoria
- gas ducted heating rebate
- reverse cycle air conditioner
- split system air conditioning
- split system rebate victoria
- split system air conditioner prices
- ducted reverse cycle air conditioning reviews
Real search terms from SoudCoh's research.
Free · no obligation
A free plan, written for hvac & air conditioning businesses.
We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.
- A 30-minute call with someone who runs accounts, not a salesperson
- Your competitors' ad copy, offers and the searches they are holding
- A written 30-day lead plan with the budget it assumes
- The searches we would refuse to pay for, listed before launch
Get in touch
A few quick questions, then your details. We work with businesses spending A$5,000 a month or more on ads.
Or call 1800 315 165
We respond within one business day
Where the money goes.
Most hvac & air conditioning businesses hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.
Summer demand 4×s and your budget can't keep up
Air-con install demand quadruples in November–February. If your account isn't ready before it lands, you miss the peak and pay for the trough.
Install vs service vs emergency are different intent
A $3,000 split-system install is different from a $200 service call. One generic HVAC campaign hides the premium-intent jobs in the noise.
Service contracts are an underused funnel
Annual service contracts are recurring revenue. Without a dedicated campaign for "air conditioning service near me", you miss high-LTV customers.
Energy efficiency rebates aren't surfaced
VEU, NSW Climate Change Fund, federal rebates — these subsidise installs. Without them in your ad copy, you compete only on price.
04 stages
How we bring the work in.
Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.
- Stage 01
Service-type map
Installs, repairs, servicing, emergency and commercial each get their own message, page and share of the spend.
- Stage 02
Ready for the summer rush
We plan for the November–February install rush well before it lands, ease back through the quiet months, and lift again on the first cold snap.
- Stage 03
Rebate-aware copy
VEU, NSW CCF, federal rebates surfaced on every install ad — anchors the price conversation in your favour.
- Stage 04
Service-contract upsell
Annual service contract funnel runs alongside install. Captures recurring revenue from one-time install customers.
Campaigns are built paused. You read the whole thing first.
Send us what you are running now and we will put a 30-day plan for hvac & air conditioning businesses in writing. You keep it either way.
Built by us
The work behind the numbers.
Counts of our own build and optimisation work.
3,122
search ads that served
2,027
negative keywords added
1,632
ad groups built
Client websites
Websites we built, captured live.
Real client sites, designed and built by our team. Open any capture to see the full page, then follow it through to the case study.
Local detail. Wider reach.
A plan for the places you serve.
We can shape a marketing plan for your service area across Australia, New Zealand, the United States, the United Kingdom and the Middle East. We begin with the cities you serve, the language your customers use, local demand and the way your team operates.
Australia
Sydney · Melbourne · Brisbane · Perth · Adelaide · Canberra · Gold Coast · Hobart · Darwin
New Zealand
Auckland · Wellington · Christchurch · Hamilton · Tauranga
United States
New York · Los Angeles · Chicago · Houston · Dallas · Miami · Atlanta
United Kingdom
London · Manchester · Birmingham · Leeds · Bristol · Glasgow · Edinburgh
Middle East
Dubai · Abu Dhabi · Riyadh · Jeddah · Doha · Kuwait City
FAQ
Before you book a call.
The questions hvac & air conditioning businesses ask us most often, answered straight.
The first call is free and there is no deck.
SoudCoh’s advice is to look for published HVAC or trade case studies you can check, separate campaigns for repairs, servicing and new installations, calls and forms tracked through to booked jobs, and a clear answer on who owns the ad account. Our own published heating and cooling work is with Gridless Build Solutions, listed on this page with what we did and, where measured, the result.
Yes, SEO can work for HVAC businesses, and SoudCoh's approach is to build it around the searches that lead to jobs: a page for each system and service, such as split systems, ducted air conditioning, heat pumps, repairs and servicing, pages for the suburbs you cover, and an accurate Google Business Profile with genuine reviews. SEO usually takes longer to show results than Google Ads, so many heating and cooling businesses run both, including in Melbourne, where SoudCoh is based.
They can share the business brand, but the customer needs and quote process differ. Separate groups and relevant pages make it easier to explain a repair visit, a service booking or a new-system assessment.
Yes. Review available capacity, equipment scope and the balance of repairs, servicing and installations before the busy period. The campaign priorities and contact arrangements should fit the work the team can accept.
It can help, but the first enquiry should still work if they do not know it. Ask for the service needed, property details and any information or photos they already have, then let the team explain what is required for assessment.
Heating and cooling businesses typically pay A$20–A$60 per lead on Google Ads, in Melbourne, Sydney, Brisbane, Adelaide and Perth. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.
Research for hvac & air conditioning businesses
White papers on what the data shows for trade and home-service businesses, with the method to check your own account.
All white papers- From keyword to revenue: measuring what trade marketing is really worthWhere trade and home-service Google Ads tracking goes wrong, and how to build a measurement stack that ends in jobs won rather than clicks
- Launch, discover, control: the first 90 days on Google AdsWhat happens from launch day to month three for trade and home-service advertisers, and how to shape structure, discovery and control around the way customers really search
- Marketing for home services in AustraliaWhat SoudCoh's research shows about demand, discovery, measurement and growth
Explore the approach for other industries.
Different customers need different information. Explore the services, customer decisions and project examples for each industry. Marketing for is the index, if you would rather start there.
- Google Search through a seasonal spikeSupply-and-install against service-and-repair, and how demand for each moves across a Melbourne summer.
- Local visibility that survives the off-seasonThe organic side keeps producing in the shoulder months, when the paid cost per lead is at its worst.
- Quotes that turn into installsAn HVAC quote is a considered purchase with a long tail. This is the follow-up that closes the ones already paid for.
Get the plan
Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.
No pitch deck. No upsell. A real conversation and a written plan.