Skip to main content
    Proof
    Impress Blinds — cost per recorded Google Ads conversion down 62.63%SLS Solicitors — cost per recorded Google Ads conversion down 58.48%FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Website Development
    Gridless Build Solutions

    Gridless Build Solutions: home energy website design in Melbourne

    Gridless Build Solutions · Home energy and climate systems · Melbourne, VIC

    The short version · Website delivery

    Gridless Build Solutions — a home-upgrade website that separates systems, choices and the quote.

    Talk to us about your websiteAll case studies
    Gridless Build Solutions

    Campaign work · Gridless Build Solutions

    The campaign behind the enquiries.

    See the advertising work for Gridless Build Solutions, with the results and measurement explained in each campaign case study.

    Campaign case study

    Air con leads Victoria: cost per lead down 29.16%

    Air conditioning leads in Victoria for Gridless Build Solutions: cost per enquiry fell from $78.16 in one measured period in 2026 to $55.37 in the next, with 55 enquiries.

    Read the campaign case study

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Give the upgrade range one strong introduction

      A black text panel names air conditioning, solar, batteries and heat pumps beside installation imagery. Green highlights distinguish the quote route within the broad service range.

      Gridless Build Solutions introduction beside installer and home-energy imagery
      Open full-size screenshot

    2. Website detail

      Narrow the content to the selected system

      The air-conditioning page keeps the split structure but changes the headline and explanation to that category. It provides a focused entry into the installation options.

      Gridless Build Solutions air-conditioning service page
      Open full-size screenshot

    The case study

    Inside the build for Gridless Build Solutions.

    The short list

    1. Give different home upgrades a shared structure.
    2. Make the options specific enough to discuss.
    3. Explain the steps before the installation.

    The design choices and customer journey behind this website.

    SoudCoh’s home energy website design for Gridless Build Solutions serves Melbourne. The build brings the service information, visual identity and enquiry journey together, with the page examples and design decisions explained below.

    Give different home upgrades a shared structure

    SoudCoh built Gridless Build Solutions’ website around air conditioning, solar, battery storage and heat-pump systems. The service navigation separates those categories, then provides more detail for customers who know the type of installation they are considering.

    This structure supports a household exploring one upgrade and someone comparing several changes to the home. Each can begin with the system rather than a broad construction-services message.

    Make the options specific enough to discuss

    Air-conditioning content distinguishes split, ducted and multi-head systems, with brand-specific selections in the enquiry journey. Solar upgrades, battery retrofits, hot-water heat pumps and pool heat pumps also have their own topics.

    The quote form includes an unsure option among the system choices. That leaves room for a customer who needs an assessment before identifying the equipment, while still collecting useful context from someone with a clear preference.

    Explain the steps before the installation

    How-it-works, service-area and supporting question pages sit alongside the catalogue. The website also provides rebate explanations and estimation tools as separate resources for customers considering the project.

    The site keeps those supporting resources connected to the quote process. It gives visitors places to explore the decision before they send a request about a particular home and system.

    Turn interest into a relevant project enquiry

    The service and system selections help the team understand what the visitor wants to discuss. Phone and quote choices provide the next step after the detailed content.

    The completed website gives a multi-service installer a clear information hierarchy. It connects the upgrade category, equipment choices and customer questions to an enquiry that can begin a practical assessment.

    Explore our website design and development work for how we connect a specific service offer with a useful customer journey.

    Tags

    • Website design
    • Home energy and climate systems
    • Melbourne, VIC
    • Hot water

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

    Discuss your websiteSee more accounts
    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

    Book a call

    There are dozens more of these.

    Every study we have published sits in the library, filterable by industry and by the work involved.

    The work that produced this.

    Explore the design, content and enquiry tracking services behind a website like this.

    The briefing behind the work.

    Further reading on the decisions that connect a website with the wider marketing work.

    Why the primary and secondary categories must match the work a business actually wants. That case is argued in Google Business Profile categories as a silent rank constraint.

    The profile and service-area rules for the mobile businesses represented throughout this library. The other half of it is set out in Ranking a service-area business without publishing a storefront.

    The work behind this one is written up in full under website design and development, and the operating sequence behind every study on this site sets out the sequence in order.

    Browse all case studies

    Ready for your next website?

    Tell us about your business, your services and what your website needs to do. We’ll help you decide what to build next.

    Discuss your websiteSee the whole library

    A clear scope, a considered design and a practical next step.