Small business marketing Every dollar has to come back.

The smallest companies we work with invest a minimum of A$3,000 a month in ad spend, and our management fee sits on top of that. Below that level a search account usually cannot gather enough conversion data to be optimised properly, and we would rather tell you that on the first call than take the money and hope. If your budget is not there yet, the honest first move is often Google Business Profile, reviews and local search — slower, but it does not need a monthly cheque to keep working.

Paid search can produce calls and form submissions within hours of going live, because you are meeting demand that already exists rather than creating it. The first two to four weeks are an optimisation period while we cut waste out of the account. Local search improvements usually show over four to eight weeks. Pink Flamingo booked 138 jobs in 41 days and Cleanetic booked 53 in its first 15 days on a brand-new account — your trade, your competition and your budget all move that timeline.

Not necessarily. We can build a focused landing page as part of the campaign setup, and for a single service a dedicated page often converts better than a full website does. What you do need is somewhere the ad's promise is answered in the first screen on a phone. If you already have a site that cannot do that, the page is usually the cheapest thing to fix in the whole account.

We hear it constantly, and the answer is structural rather than reassuring. There is no long lock-in. Campaigns are built paused so you read the whole thing before a dollar moves. The person you meet is the person on the account. Reports are in plain English, on a fixed date, good news or bad. And if it is not working we say so and change it — none of that requires you to trust us in advance, which is the point.

No long-term lock-in. We would rather keep the work because it is producing than because a document says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the fortnight we are still cutting waste out of it. The terms are put in front of you in plain English before anything is signed.

We own and run the account, because the build is proprietary methodology refined across 250+ engagements — campaign architecture, negative-keyword libraries and conversion tracking. You get full-visibility reporting on performance and spend at all times, and on long-term agreements ownership and handover options are available to discuss. You will never be in the dark about what is in the account or what it is doing.

We tell you, in the report, in plain English, and we change what we are doing. A campaign that is not producing gets restructured, repointed at a different set of searches, or stopped. If the honest answer is that paid search is not right for your business at this budget, we would rather say so than keep billing you for it. What we will not do is let it run quietly and hope it comes good.

Enquiries, cost per enquiry, what we changed and why, and what happens next — on a fixed date each month whether the news is good or bad. You can see live performance and spend at any time as well. If a line needs a glossary it does not belong in the report, and you can ring the person who wrote it rather than an account inbox.

We have run campaigns across 50+ industries, from trades and cleaning to health, automotive, hospitality, property and education. Ten trades have a dedicated page on this site with the searches, the objections and the client numbers behind them. Before any campaign we do the industry research anyway — the language your customers actually use is rarely the language the industry uses about itself.

Yes. Shopping campaigns, product feeds, e-commerce SEO and conversion work on the store itself are all in scope. A small store usually runs Shopping alongside Search rather than instead of it, and the search term data decides where the budget sits. The same rule applies as anywhere else here: the tracking goes in first, so revenue rather than sessions is what the bidding chases.

Yes — that is the arrangement, not an upgrade. You deal directly with the person working on your account rather than an account manager relaying messages. At this size it is also the only structure that makes sense: the details that decide whether a small account works are the ones that get lost in a handover.

Yes — by suburb, by postcode, or by a radius around your premises, and we use presence targeting so you pay for people who are physically in your area rather than people reading about it from elsewhere. Combined with an ad schedule matched to the hours somebody can answer the phone, it is usually the fastest reduction in wasted spend available on a local account.