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    SoudCoh
    Superior Group Australia

    Pressure washing and exterior cleaning · Melbourne, VIC

    SGA Pressure: a pressure-washing website that shows each surface transform

    We built 11 service pages, one for each surface or job. We also added a quote form that opens with the service chosen on every service page.

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    Services
    Website design and build · Service page structure · Quote form design · Google Ads landing pages
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    The case study

    In this case study

    White paper · PDF

    Marketing for home services in Australia

    58 pages · 2.3 MB

    Download this PDFRead it on the page

    We built 11 service pages, one for each surface or job. We also added a quote form that opens with the service chosen on every service page.

    The business

    SGA Pressure is a Melbourne pressure washing business for homes, businesses and fleets. Its technicians clean and restore driveways and concrete, house exteriors, roofs, solar panels, decks and patios, retaining walls and windows, reseal and recolour tired concrete, and wash commercial sites, trucks and graffiti, using commercial-grade equipment and detergents matched to each surface.

    The brief

    People who need pressure washing are usually looking at one surface: a stained driveway, a mossy roof, a grey deck. The brief was to give each surface and job its own page, show what the result looks like, explain how the job is done, and make the quote form ask only for what the page does not already know.

    The site also had to carry the brand: deep navy, gold and a confident, premium tone, from the home page to every service page.

    One page for each surface or job

    The Services menu lists 11 pages: driveway and concrete cleaning, concrete resurfacing and coating, house wash, window cleaning, roof cleaning, solar panel cleaning, decks and patios, retaining walls and brick, commercial pressure washing, fleet and vehicle washing, and graffiti removal. The home page repeats them as a grid of cards, each with a photo of the job.

    A quote form that already knows the job

    Every service page opens with a headline for its surface, a few short points and a call option, beside the quote form. On all 11 pages, the form opens with that service already chosen, so the visitor only adds a name, email, phone and suburb. The concrete resurfacing page also says plainly what the business does not do, so visitors know before they ask.

    Proof on the surface itself

    The driveway page carries before-and-after sliders for a brick-paver, a herringbone brick and a stamped concrete driveway, the resurfacing page for a sealed driveway and a restored slab, and the deck and patio page for a bluestone entertaining area and an exposed-aggregate path. The house wash page shows recent results, and the home page has a carousel of recent jobs and a before-and-after slider beside the reasons to choose the team.

    Three steps, written for the job

    Every service page explains the job in three steps: an on-site assessment, the wash and a final rinse and check. On the driveway page that means mapping oil stains and weak joints, then a rotary surface cleaner; on the resurfacing page it means checking for cracks and moisture, then sealing in even coats. Common questions and the other services follow, with a final quote prompt at the foot of the page.

    Built for phones

    On a phone, a service page shows its headline, the four points and a call option on the first screen, with the quote form directly below. A round call button floats in the corner of every page, and the home page stacks Get Instant Quote and Call under the headline.

    What it connects to

    The site is where SGA Pressure's pressure-washing Google Ads land. The main ad groups send people to the page for that service, such as concrete resurfacing or driveway cleaning. Over about five weeks of pressure-washing ads, about 1 in 7 clicks became an enquiry. The SGA campaign case study sets out how that was measured.

    For an exterior cleaning business with many surfaces to explain, see our website design services and marketing for cleaning businesses.

    Key design decisions
    • 11 service pages, one for each surface or job.
    • A quote form that opens with the service chosen on every service page.
    • Seven before-and-after sliders across three service pages.
    • 11 service pages, one for each surface or job, from driveways and roofs to fleets and graffiti.

    Tags

    • Website design
    • Pressure washing
    • Melbourne, VIC

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

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    The work

    Select a screenshot to enlarge it.

    • SGA Pressure home page on desktop with the headline and the quote form
      SGA Pressure home page on desktop with the headline and the quote form
    • SGA Pressure Services menu listing 11 services
      Services menu — 11 pages, from driveway and concrete cleaning to graffiti removal.
    • SGA Pressure home page grid of service cards with photos
      Service cards — The home page shows each service as a card with a photo of the job.

    More project detail

    Project highlights

    Project highlights

    What we delivered for SGA Pressure.

    A closer look at the services and features delivered. Open a tile for the source behind each detail.

    • Project highlight

      Surface by surface

      service quotes and before-and-after sliders

      Website delivery

    • 11

      Service pages, one for each surface or job, from driveways and roofs to graffiti

      Counted on the live site

    • 11 of 11

      Service pages whose quote form opens with that service already chosen

      Counted on the live site

    • 7

      Before-and-after sliders on the driveway, resurfacing and deck and patio pages

      Counted on the live site

    • 14

      Pages in the site: home, about, contact and the 11 service pages

      Counted on the live site

    Project notes

    Service and slider counts were taken on the live site when this study was written. Screenshots show the delivered website. Campaign outcomes, where included, use the periods and definitions in the linked advertising case study.

    Quick summary
    Inside the build

    Insights

    Inside the build

    Details from the SGA Pressure project. Open a card for the finding and its source.

    • The build

      11 of 11

      Every service page opens with the quote form already set to that job

      The form beside each headline asks for a name, email, phone and suburb, and its service field is already filled in for the page the visitor is on. Someone who lands on roof cleaning only has to say who they are and where the house is.

    • The build

      7

      Three service pages let the visitor drag between before and after

      The driveway page shows a brick-paver, a herringbone brick and a stamped concrete driveway, the resurfacing page a sealed driveway and a restored slab, and the deck and patio page a bluestone entertaining area and an exposed-aggregate path, each with a slider to compare. The visitor sees what their own surface could look like before asking for a price.

    • The build

      3

      Each service page explains the job in three steps

      Every service page sets out an on-site assessment, the wash and a final rinse and check. On pages such as driveway cleaning and concrete resurfacing, the steps are written for that surface, from treating oil stains to curing the sealer.

    Full-page and device views
    Design details

    Inside the website

    The thinking behind the pages.

    1. Website detail

      A page for every surface

      11 service pages, from driveways, roofs and solar panels to fleets and graffiti, each with its own headline, points and photos.

      SGA Pressure home page grid of service cards with photos
      Open full-size screenshot

    2. Website detail

      The job already chosen

      On all 11 service pages, the quote form opens with that service selected, so the visitor only adds a name, email, phone and suburb.

      SGA Pressure driveway page with the quote form already set to that service
      Open full-size screenshot

    3. Website detail

      Drag to compare

      Three service pages carry seven before-and-after sliders, from a brick-paver driveway to a bluestone entertaining area.

      SGA Pressure before-and-after sliders for three driveways
      Open full-size screenshot

    4. Website detail

      Three steps for the job

      Every service page explains an on-site assessment, the wash and a final check, written for the surface on pages such as driveways and resurfacing.

      SGA Pressure three-step process for driveway cleaning
      Open full-size screenshot

    5. Website detail

      Clear about what it does not do

      The concrete resurfacing page explains sealing and restoration and states what the business does not offer, so visitors know before they ask.

      SGA Pressure concrete resurfacing page with the quote form already set to that service
      Open full-size screenshot

    6. Website detail

      Recent jobs on the home page

      A carousel of photos from recent Melbourne jobs sits between the services and the three-step explanation of getting started.

      SGA Pressure recent work carousel with photos of cleaned paths and courtyards
      Open full-size screenshot

    7. Mobile experience

      Points before the form on phones

      On a phone, the service page shows its points and a call option first, with the quote form directly below.

      SGA Pressure driveway page on a phone
      Open full-size screenshot
    Project journey
    Superior Group Australia

    Campaign work · SGA Pressure

    The campaign behind the enquiries.

    See the advertising work for SGA Pressure, with the results and measurement explained in each campaign case study.

    Campaign case study

    Superior Group Australia: about 1 in 7 ad clicks became an enquiry

    Superior Group Australia: about 1 in 7 ad clicks became an enquiry. See the campaigns, customer journey and measured results.

    Read the campaign case study
    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

    Book a call
    How is the SGA Pressure website organised?

    Around 11 service pages, one for each surface or job, listed in the Services menu and as a grid of photo cards on the home page, alongside the about and contact pages.

    What does the quote form ask for?

    A name, email, phone, the service and the suburb. On every service page the service is already chosen, so the visitor only adds their details and where the property is.

    How does the site show the result?

    With drag-to-compare before-and-after sliders on the driveway, concrete resurfacing and deck and patio pages, recent results on the house wash page, and a carousel of recent jobs on the home page.

    How does the site work on a phone?

    Service pages show the headline, four points and a call option on the first screen, with the quote form directly below and a round call button floating in the corner.

    How does the website connect to the Google Ads?

    The main pressure-washing ad groups send people to the page for that service. The SGA campaign case study reports how many ad clicks became enquiries and how that was measured.

    What did SoudCoh deliver for SGA Pressure?

    11 service pages, one for each surface or job. A quote form that opens with the service chosen on every service page. Seven before-and-after sliders across three service pages. Three steps for the job and common questions on every service page.

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    Read SoudCoh’s reviews on Google (opens in a new tab)

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    A clear scope, a considered design and a practical next step.