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    Impress Blinds — cost per recorded Google Ads conversion down 62.63%SLS Solicitors — cost per recorded Google Ads conversion down 58.48%FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Website Development
    Superior Group Australia

    SGA Pressure: cleaning website design in Melbourne

    SGA Pressure · Pressure washing and exterior cleaning · Melbourne, VIC

    The short version · Website delivery

    SGA Pressure — show the surface, explain the method, then ask for the job.

    Talk to us about your websiteAll case studies
    Superior Group Australia

    Campaign work · SGA Pressure

    The campaign behind the enquiries.

    See the advertising work for SGA Pressure, with the results and measurement explained in each campaign case study.

    Campaign case study

    Superior Group Australia: distinct accounts for homes and exterior surfaces

    Superior Group Australia’s Google Ads case study: house cleaning and exterior surface services. Explore the campaign services and enquiry approach.

    Read the campaign case study

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Make exterior work the first-screen subject

      A dark navy background and gold accents frame the exterior-cleaning message. The white form asks for the surface-related service and suburb, while quote and call actions remain distinct.

      SGA Pressure exterior-cleaning introduction beside a service quote form
      Open full-size screenshot

    2. Website detail

      Give the company story its own space

      The about page moves from a compact dark title panel into a light reading section. That change of density gives the business introduction room to be read, with a phone control still visible.

      SGA Pressure about page with a company-story section and phone control
      Open full-size screenshot

    The case study

    Inside the build for SGA Pressure.

    The short list

    1. Surface-specific routes make the exterior service range easier to understand.
    2. Cleaning and concrete coating are presented as distinct jobs.
    3. The quote request includes both the service and suburb.

    The design choices and customer journey behind this website.

    SoudCoh’s cleaning website design for SGA Pressure serves Melbourne. The build brings the service information, visual identity and enquiry journey together, with the page examples and design decisions explained below.

    Organise the offer around the surface

    SoudCoh built SGA Pressure’s website around the exterior surfaces customers need cleaned or restored. Driveways and concrete, house exteriors, roofs, solar panels, decks, retaining walls and windows have their own service routes. Commercial pressure washing, fleet washing and graffiti removal extend the structure to business customers.

    That organisation makes the range easy to enter from a specific problem. Someone looking at a stained driveway does not need to interpret a broad facilities-services message before finding the relevant work.

    Separate cleaning from coating and restoration

    Concrete resurfacing and coating has its own route alongside driveway and concrete cleaning. The distinction gives customers room to understand that cleaning an existing surface and changing its finish are different jobs.

    Service content and imagery present individual surface types, including brick-paver and stamped-concrete driveways. Those concrete examples help ground the offer in the property a visitor is considering, rather than treating all exterior work as one undifferentiated service.

    Explain the sequence of the job

    The website lays out an on-site assessment, professional wash and final rinse and check. It also answers practical questions about job duration, being at home, local coverage and getting started. That content explains what the enquiry is leading towards.

    The business’s surface-safe chemistry and equipment messages sit alongside the process. Their role in the page is to explain the service approach and help the customer ask informed questions about their own surface.

    Make the quote request specific

    The quote form combines contact information with a service selector and suburb field. Those details connect the request to the Melbourne service area and the type of work. A phone option gives visitors another way to begin.

    The finished website uses a clear surface-led catalogue and an understandable sequence from assessment to completion. It supports a useful conversation about the property, finish and work required.

    Our website design and development work connects the service explanation with a useful next step. See marketing for cleaning businesses for the wider approach.

    Tags

    • Website design
    • Pressure washing and exterior cleaning
    • Melbourne, VIC

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

    Discuss your websiteSee more accounts
    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

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    More work for cleaning businesses.

    Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.

    Browse all case studiesExplore our work for cleaning businesses

    The work that produced this.

    Explore the design, content and enquiry tracking services behind a website like this.

    The briefing behind the work.

    Further reading on the decisions that connect a website with the wider marketing work.

    The external entity data underneath any local-service acquisition programme. That case is argued in The citation inconsistencies that still move local rankings.

    Why the primary and secondary categories must match the work a business actually wants. The other half of it is set out in Google Business Profile categories as a silent rank constraint.

    The work behind this one is written up in full under what this looks like for other cleaning businesses, and the six stages every change on this account passed through sets out the sequence in order.

    Browse all case studies

    Ready for your next website?

    Tell us about your business, your services and what your website needs to do. We’ll help you decide what to build next.

    Discuss your websiteSee the whole library

    A clear scope, a considered design and a practical next step.