We built a scope of work, three differences and a titled quote form for each setting. We also added a quote form that asks about the site and sends job seekers to Careers.
The business
SparkleWorks is a commercial cleaning company in Melbourne. It runs scheduled and periodic cleaning programs for offices, medical and aged care sites, schools and childcare centres, warehouses, gyms, strata common areas and hospitality venues, along with specialist work such as carpets, windows, pressure washing, builders' cleans and kitchen deep cleans.
The brief
Facility managers buy cleaning for a kind of site, not for cleaning in general. A practice manager wants to hear about infection control, a warehouse manager about spills and scrubbers, a strata committee about common areas and resident hours. The brief was a page for each kind of site and each service, with a scope of work written for it and a quote form that asks about the site.
There was a practical problem too. Cleaning businesses attract job seekers, and job applications arriving through a quote form crowd out the real requests.
Two menus and 33 setting pages
The header carries Industries and Services menus. Industries lists 19 kinds of site, from retail and education to health and aged care, logistics, mining, government, aviation and maritime. Services lists 14, from office and warehouse cleaning to windows, pressure washing, end of lease and kitchen deep cleans. Each opens a page of its own.
A scope written for each setting
Each setting page opens with its own headline and a quote form titled for that kind of site. Below it, every one of the 33 pages sets out a tailored scope of work. The office page lists ten items, from workstations and boardrooms to printer zones and periodic deep cleans. A panel sets out why teams switch, a specialist's hours sit beside it, and three differences close the section: ride-on scrubbers and spill response on the warehouse page, trained operatives and audit-ready records on the medical page, cleared staff and term-time scheduling on the school page. A mid-page prompt offers a costed plan for the site, and related services follow.
A quote form for clients
The form asks for a name, an email, a phone number, the suburb and a description of the site. A short notice at its top tells job seekers to use the Careers page and says the form is for clients only.
Regions, checklist and costing
Five region pages cover the Melbourne CBD, the eastern, northern and western suburbs and the south-east, each listing the suburbs in it. A checklist page sets out a baseline scope of 30 tasks across six areas, from workstations and tea points to bathrooms and quarterly cleans. A pricing page explains the three ways a contract can be costed and what is always included.
Guides for facility managers
Twenty guides answer the questions facility managers ask, from how often an office should be professionally cleaned to cleaning outside business hours. Each opens with its category and a reading time, and the office cleaning frequency guide leads with a quick answer box before the detail.
Built for phones
On a phone the header shrinks to the logo, a call icon and the menu. The headline, which names a different Melbourne region each few seconds, fills the first screen, the quote button follows the introduction, and on the setting pages a bar along the bottom keeps Free Quote and Call Now in reach.
What it connects to
The site was the landing ground for SparkleWorks' Google Ads. The SparkleWorks campaign case study describes a build that sent 11 types of site or clean to their own pages, which only works when each of those pages exists.
For a cleaning business planning a site like this, see our website design services and marketing for cleaning businesses.
