Boost Cleaning Melbourne's Google Ads give end-of-lease, carpet, office and hospitality cleaning their own ads, each tied to the job the customer needs. A tenant handing back a rental and a restaurant booking a kitchen deep clean start from different places, and the campaign treats them that way.
The business
Boost Cleaning Melbourne provides cleaning for homes, moves and commercial premises across Melbourne. Its range covers end-of-lease and bond cleaning, carpet cleaning, office cleaning, hospitality and restaurant cleaning, kitchen deep cleans, pressure washing and windows.
What we set out to do
A tenant approaching the end of a lease has a different brief from an office manager organising a workplace clean. For a move-out clean, the conversation begins with the property and the handover. For a carpet clean, it begins with the surface and its condition. For a business, it begins with the premises and the work required. The goal was to give each of those briefs its own ad and its own message, rather than asking one general cleaning ad to do every job.
What we built
The served campaign groups include end-of-lease, bond and move-out cleaning, alongside carpet cleaning and a commercial range. The commercial groups cover office cleaning, hospitality cleaning, restaurant cleaning and kitchen deep cleaning, because those spaces raise different customer questions. Pressure washing and window cleaning also have a place, giving surface work its own route alongside whole-property and commercial cleans.
- End-of-lease, bond and move-out cleaning
- Carpet cleaning
- Office and commercial cleaning
- Hospitality, restaurant and kitchen deep cleaning
- Pressure washing and window cleaning
The landing page
The end-of-lease ads send people to a dedicated Melbourne end-of-lease page rather than the home page. The page leads with a bond-back guarantee and a quote form beside the headline. The form asks about carpet steam cleaning as part of the same quote, and whether the customer is moving and would like a removalist quote too, which suits a tenant who is organising a whole move at once.
A service message for every clean
The finished campaign separates moving, surface and workplace cleaning so the message begins with the customer’s job. The end-of-lease page carries that detail into the quote request. Explore our Google Ads management and marketing for cleaning businesses.
