Cleaning enquiries with a clear job in mind
Boost Cleaning Melbourne provides cleaning for homes, moves and commercial premises across Melbourne. The Google Ads campaign separates end-of-lease, carpet, office and hospitality enquiries by the work each customer needs.
Start with the reason for the clean
A tenant approaching the end of a lease has a different brief from an office manager organising a workplace clean. Boost’s advertising gives those needs separate service messages. The served campaign groups include end-of-lease cleaning, bond cleaning and move-out cleaning, alongside carpet cleaning and a commercial range.
That distinction keeps the enquiry concrete. For a move-out clean, the conversation begins with the property and handover. For a carpet clean, it begins with the surface and condition. For a business, it begins with the premises and the work required.
Give workplaces their own service focus
The commercial campaign includes office cleaning, hospitality cleaning, restaurant cleaning and kitchen deep cleaning. These services involve different spaces and customer questions, so the advertising does not rely on one general cleaning message for every workplace.
Pressure washing and window cleaning also appear in the served campaign groups. They give surface-specific work a place alongside whole-property and commercial enquiries.
Connect the search to a relevant page
The recorded end-of-lease ads direct visitors to a dedicated Melbourne service page. This gives the visitor somewhere to read about the relevant cleaning service before making contact, rather than asking every customer to begin on a general homepage.
What the project delivers
The work brings household, moving and commercial cleaning into a service-specific Google Ads campaign. It shows the breadth of Boost’s advertised offer while keeping each enquiry tied to a recognisable cleaning job.
For a cleaning business with a similarly varied range, explore our Google Ads management and marketing for cleaning businesses.
