LinkedIn ads The only platform that knows their job.

LinkedIn carries higher click and impression costs than any other social platform, and it should — you are paying to reach a named role at a named company rather than an interest group. Two separate numbers apply. Your ad spend goes to LinkedIn, and the smallest companies we work with invest a minimum of A$3,000 a month, with our largest clients running multiple eight figures a month across paid channels. Our management fee is separate and scales with the work. The right budget depends on your audience size and your sales cycle, which is what the first call is for.

Lead Gen Form submissions can start within the first week, because the form pre-fills and takes seconds. Judging the channel takes longer than that, though: in B2B the honest read is at the end of a full sales cycle, not at the end of a month. We report leads weekly, lead quality with your sales team as it happens, and pipeline on a quarterly cadence that matches how your business actually buys.

No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the channel — LinkedIn judged over four weeks in a market with a six-month buying cycle is being judged before the first opportunity has had time to close. The terms are put in front of you in plain English before anything is signed.

Your LinkedIn company page stays yours throughout, and so does any account list you provide. We own and run the ad account itself, because the build is proprietary methodology refined across 250+ engagements — audience architecture, account-based targeting logic, creative testing frameworks and conversion tracking. You get full-visibility reporting on performance and spend at all times, and on long-term marketing agreements ownership and handover options are available to discuss.

We tell you, in the report, in plain English, and we change what we are doing. On LinkedIn that usually means the audience definition before the creative, because the wrong audience here is expensive in a way it is not elsewhere. If the honest answer is that your buyer is not reachable on this platform at a price that makes sense, we would rather move the budget to Google or to outbound support than keep billing you for it.

Cost per qualified opportunity and pipeline contribution, not cost per click. LinkedIn's conversion tracking connects to major CRMs, so leads carry the campaign, audience and creative that produced them all the way through to a closed deal. That link is what lets an expensive-looking click be shown to be cheap — and it is the piece missing from most of the accounts we take over.

Yes. LinkedIn's matched audiences accept an uploaded list of companies — up to 300,000 of them — and we layer job title, function and seniority over the top so the ads only reach decision-makers inside those organisations. If your sales team already works a target account list, that list becomes the audience, which is the closest paid media gets to supporting a defined territory.

Anything that makes the reader better at their job or helps them make a case internally. Industry insight, comparison pieces, standards and compliance explainers, and case studies with real numbers in them. Document ads work particularly well because the reader can preview the pages before downloading, and because the person who liked it now has something to forward to the four other people who have to agree.

Sponsored Content as single image, carousel or video in the feed; Message Ads delivered to the inbox when someone is active; Lead Gen Forms that pre-fill from the profile; and Document Ads for whitepapers, case studies and slide decks, gated or ungated depending on the goal. Most accounts run two or three together — one format to be found, one to be forwarded, and one to capture the person who is ready now.

Yes, and it is a meaningful part of what we do — including media buying and platform work for Australian councils and cultural institutions. Those engagements are described here by sector and jurisdiction only, because that is the confidentiality standard we hold ourselves to. Practically, public-sector work changes how a campaign is run: procurement timelines are fixed, messaging goes through approvals, accessibility standards apply to the landing pages, and every change is checked by a second person before it goes live.

That is one of the strongest things LinkedIn does. We take your target account list, layer the roles that matter inside each organisation, and run sequenced messaging so the account sees a problem piece, then proof, then an invitation — rather than the same ad forty times. Reporting is by account as well as by campaign, so your sales team can see which organisations are engaging before anybody picks up the phone.

It depends on the value of a customer and the length of the decision. Professional services, finance, construction, recruitment, healthcare, logistics and property all work well here, because the buyer is identifiable by role. If your average deal is small and the decision is made by one person on impulse, Meta will almost always be cheaper — and we will tell you that on the first call rather than after a quarter of spend.