Google Ads for pest control businesses
Termite calls. Cockroach calls. Real intent.
We get pest control specialists inbound calls from buyers ready to act — termite inspections, cockroach jobs, rodent treatments — ready for each season, call-tracked throughout.
Termite
Specialty funnels
Premium intent
Seasonal
Peak-ready
Spring spike, winter lull
Day 1
Calls in
Most launches
Local
Service area
Where you work
Real pest control businesses we have grown
- Bugs Patrol
- BugsPatrol Pest Management
We have not published a written-up account in pest control businesses yet, and would rather say so than show you somebody else's trade. Every account we have published is readable in full, with the numbers left in, and how one of these gets built from nothing describes the work itself rather than a result it produced for someone in another industry.
Somebody is typing it right now.
This is the only advertising where the customer starts the conversation. They have the problem, they type it, and at that moment you are either on the page or you are not.
The searches this page is built for
- pest control near me
- termite inspection
- cockroach treatment
- rodent control
Each one is a different person at a different point of deciding, so each one is handled on its own, with its own ad and its own page. That is the whole trick, and it is why one campaign covering all four never works.
Illustration · the slot you are buying
A mock-up of the sponsored slot, not a real listing. The business name and the star rating shown are placeholders — yours are whatever your customers give you.
A free plan, written for pest control businesses.
We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.
- A 30-minute call with someone who runs accounts, not a salesperson
- Your competitors' ad copy, offers and the searches they are holding
- A written 30-day lead plan with the budget it assumes
- The searches we would refuse to pay for, listed before launch
Get in touch
Only your name and phone number are required. Everything else shapes the first reply rather than gating it.
We respond within one business day
Where the money goes.
Most pest control businesses hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.
Pest activity is seasonal, your ads aren't
Termites swarm in spring. Cockroaches surge in summer. Rats move indoors in winter. A set-and-forget account misses every one of those peaks.
Termite jobs are 5× the value of cockroach jobs
Without giving termite work its own treatment and its own copy, you pay the same to win a $4,000 termite job as a $200 cockroach call.
Pre-purchase pest inspections are an underserved niche
Real estate buyers need a pre-purchase inspection in a 5-day window. High-intent, low-competition work that most pest companies never go after.
Trust signals — chemical-free, child-safe, pet-safe
Half your customers care more about safety than price. Without chemical-free / pet-safe positioning prominent, you lose them to whoever leads with that.
How we bring the work in.
Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.
- Stage 01
Service-by-service map
Termite, cockroach, rodent, commercial and pre-purchase inspection each get their own treatment, and their own money behind them.
- Stage 02
Ready for the peaks
Termites swarm in spring, cockroaches surge in summer, rats move in for winter. We make sure you're in front of each peak, and quiet in between.
- Stage 03
Trust + safety positioning
Pet-safe, child-safe, chemical-free — on every ad and landing page where it matters. Captures the half of the market that cares more about safety than price.
- Stage 04
Call-track everything
Every call is attributed properly, recording optional. You can see which work pays for itself and which doesn't.
Campaigns are built paused. You read the whole thing first.
Send us what you are running now and we will put a 30-day plan for pest control businesses in writing. You keep it either way.
- 5.0Across every Google review
- 250+Active engagements, five countries
- $120M+Media under management
- 41Published clauses in the SoudCoh Standard
Two businesses can bid the same and pay very differently.
Cost per lead is not set by your budget. It is set by how tightly the keyword, the ad and the page agree with each other.
Bid tiers set per keyword, not per campaign
The search that books a job and the search that fills a research tab do not deserve the same bid. They get separated first, then priced separately — which is most of the gap between a cheap lead and an expensive one.
Ads pinned only where a claim is fixed
A licence number, a guarantee, a legal line — those get pinned. Everything else stays free so Google can test it, and then we read what it actually served, which is regularly not what we expected.
The account starts pre-negated
Plumbing, electrical and cleaning each have a negative-keyword bank our team maintains by hand from the accounts that came before yours. A new account in that trade inherits it on day one, so you are not paying to learn what we already know.
The page has to answer the ad
Paid traffic sent to a homepage asks a stranger to find their own way. We build the page the ad promised — one screen, one action — because the keyword, the ad and the page saying the same thing is most of what Quality Score is measuring.
Case studies from pest control businesses like yours.
All case studiesBefore you book anything
Here is what pest control businesses ask us first.
Before you book a call.
The questions pest control businesses ask us most often, answered straight.
The first call is free and there is no deck.
Yes. Termite inspections are a high-margin vertical that we typically run as a separate campaign with premium-intent copy and dedicated landing pages.
Always. You're in front of demand when termites swarm, when cockroaches surge in summer and when rodents move in for winter — and quieter through the flat months.
Yes — commercial pest control campaigns run with B2B copy, hospitality-aware messaging (food safety, council inspection compliance) and lead-qualification before the call book.
We run the same build in nine other trades.
The structure does not change much between them — the searches, the objections and the price of a job do. Marketing for is the index, if you would rather start there.
- Inspections and treatments as separate marketsTermite inspections, general pest work and emergency callouts are worth different amounts and are pursued on their own terms.
- Appearing on the map for an urgent calloutPest searches are made in the moment and answered by whoever is visible in the first three results.
- What to do once the enquiries arriveInspection bookings and treatment jobs need different follow-up. Treating them the same is the usual leak.
Get the plan
Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.
No pitch deck. No upsell. A real conversation and a written plan.