Skip to main content
    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a 516-page plumbing website for SydneyHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh

    Google Ads for pest control businesses Termite calls. Cockroach calls. Real intent.

    We get pest control specialists inbound calls from buyers ready to act — termite inspections, cockroach jobs, rodent treatments — ready for each season, call-tracked throughout.

    Or call 1800 315 165

    How we can help

    Help customers identify the service, then book an assessment.

    Pest-control customers need clear information about the pest, property and service available. We can connect Google Ads, SEO and local profiles to pages for the treatments and inspections your business provides. The enquiry should give your team enough context to arrange the next step and explain preparation or treatment details directly.

    What your customer needs to decide

    • Does the company inspect or treat the suspected pest?
    • Is the service suitable for this home, rental or commercial site?
    • What assessment, preparation and follow-up will the technician explain?
    • Can the business cover the location and required timing?

    Choose the services your plan needs

    1. SEO for pest-specific information

      Build useful pages for the pests and inspections your team handles. Explain the service process and when an assessment is needed. Have technicians review treatment language and preparation guidance so the content reflects the actual service.

      • Pest and inspection service pages
      • Technician-reviewed preparation content
      Explore SEO services

    2. Google Ads by pest and property need

      Separate termite, general pest, inspection and commercial enquiries where these are offered. Match the ad to the relevant service page, review seasonal demand and exclude searches for products or work outside the business’s scope.

      • Pest-specific campaign structure
      • Seasonal and search-quality review
      Explore Google Ads

    3. Clear services and a simple inspection request

      Show the team, service coverage and the process from enquiry to assessment. Let customers describe the suspected pest, property type and issue location. Make it easy to ask about preparation and follow-up without promising an outcome before inspection.

      • Service and assessment pages
      • Short property and pest enquiry
      Explore website design

    4. A consistent local pest-control presence

      Keep business details, service areas and genuine reviews current. Present the inspection and treatment services clearly, including which property types the team serves. Align public hours with the business’s actual contact arrangements.

      • Local profile and service review
      • Genuine team and review presentation
      Explore local SEO

    5. Give technicians the context they need

      Capture the suspected pest, location, property type and urgency, with photos where useful. Separate a one-off treatment request from a recurring commercial programme or property inspection, then review appointments and suitable work by service.

      • Pest and property enquiry brief
      • Inspection and treatment-enquiry review
      Improve enquiry quality

    Services your plan can cover

    Household pest services

    • Rodent and cockroach control
    • Spider, flea and bed-bug treatments
    • Wasp enquiries

    Property inspections

    • Termite inspections and treatment enquiries
    • Pre-purchase pest inspections
    • Pest activity assessments

    Larger or ongoing work

    • Commercial pest management
    • Bird proofing
    • Recurring site inspection programmes

    Choose the pest services and property types to prioritise.

    Share the work your technicians want, the areas you serve and the enquiries you currently receive. We’ll map the service pages and campaigns around that scope.

    Plan your pest-control marketing
    Who we work with

    2 pest control businesses we’ve worked with

    Every one has a published case study, from Canberra, Melbourne. Where the account carries a measured result it is shown on the card — the change, read from that client's own Google Ads account.

    Client case studies

    Campaigns and websites for pest control businesses.

    See the clients, their locations, the services we promoted and the websites we built. Each project explains what we delivered, with images and a link to the full story.

    Showing 3 of 3 client projects

    Swipe through the projects or use the arrows.

    • Local Pests Control
      Local Pests Control home page with the clipboard quote form
      Pest controlGoogle Ads

      Local Pest Control

      Melbourne, VIC

      29%

      of web-form enquiries from Google Ads became won jobs

      First five weeks of Google Ads

      Read the case study
      See the website we built
    • Bugs Patrol home page with the headline, call and contact buttons and a quote form

      1/4 · Home page

      Website development

      Bugs Patrol Pest Management

      Bugs Patrol

      Pest controlWebsite design

      Canberra, ACT

      By pest

      service menus, local pages and a shared quote form

      Website delivery

      Bugs Patrol: a pest-control website organised by pest, service and suburb. See the design, service pages and enquiry experience.

      Bugs Patrol is a locally owned pest control business serving homes and businesses across Canberra and the ACT.

      • Delivered: 474 pages: 113 service pages, 180 suburb pages, 170 articles and the core pages. A Services menu in five groups and a home page services grid filtered by tab.
      • Outcome: We built a Services menu in five groups and a home page services grid filtered by tab. We also added nine main services with a page for each of 20 Canberra suburbs.
      Read full website case study
    • Local Pests Control home page with the clipboard quote form

      1/4 · Home page

      Website development

      Local Pests Control

      Local Pests Control

      Pest controlWebsite design

      Melbourne, VIC

      Home + business

      a quote form tailored to the property and pest

      Website delivery

      Local Pests Control: a pest-control website with quotes for homes and businesses. See the design, service pages and enquiry experience.

      Local Pests Control is a pest control business serving homes and businesses across Melbourne, VIC.

      • Delivered: 352 pages: 102 pest and service pages, 160 suburb pages, 78 guides and 12 hub and info pages. A Services menu that sorts 22 services into five groups by pest.
      • Outcome: We built a Services menu that sorts 22 services into five groups by pest. We also added a clipboard quote form that switches between home and business and arrives with the service chosen.
      Read full website case study

    A closer look

    The work, in three steps.

    Bugs Patrol Pest Management

    Bugs Patrol

    Website project

    Start with the business and its customers.

    Bugs Patrol is a locally owned pest control business serving homes and businesses across Canberra and the ACT.

    • Canberra, ACT
    • Website design and build
    • Service and suburb page structure
    Explore the full project
    Bugs Patrol home page with the headline, call and contact buttons and a quote form
    Home page

    From our client campaigns

    The services we advertise.

    These services appear in the Google Ads campaigns we have run for our clients. Explore each business to see its service mix and campaign story.

    pest control businesses

    • Termite treatment
    • Rodent control
    • Cockroach control
    • Spider control
    • Bed-bug treatment
    • Wasp removal
    • Flea treatment
    See all 12 services
    • Bird proofing and netting
    • Possum removal
    • Dead-animal removal
    • Pre-purchase pest inspections
    • Commercial pest control
    Explore 1 client campaign

    Campaign timing follows the job.

    An urgent call and a planned quote need different responses. Our client stories show how scheduled campaigns cover the services people need and when the business can respond.

    Local Pest Control: services and hours

    Google reviews

    Hear from our clients.

    Read SoudCoh’s reviews on Google (opens in a new tab)
    Cost per lead

    What a lead costs for pest control businesses on Google Ads

    Pest control businesses typically pay A$25–A$30 per lead on Google Ads once campaigns have run three to six months.

    We review enquiry costs alongside lead quality and booked work, so the campaign reflects the jobs your business wants. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    The moment of intent

    Somebody is typing it right now.

    Search starts with a need. A useful ad and a clear service page help the customer see whether you can help, where you work and what to do next.

    The searches this page is built for

    • pest control near me
    • termite inspection
    • cockroach treatment
    • rodent control

    These are examples of different customer needs. We group relevant searches around your services and choose a useful destination for each one.

    Example customer search

    pest control near me

    Example ad

    Your Pest Control Business

    Melbourne, VIC

    Explain the service. Show where you work. Make the next step easy.

    Call or request a quote

    The page answers the same question and helps the customer enquire.

    Real Google Ads

    The Google ads that actually ran for pest controllers

    Word for word from client accounts we've run. Every ad below served on Google, built from the headlines we wrote, with its own click-through rate.

    • Sponsored

      Bugs Patrol

      bugspatrol.com.au

      Enjoy Summer, Wasp-Free | Call Us Today

      Canberra's Leading Pest Control Company - Bugs Patrol Get urgent pest help today—safe, licensed technicians ready to protect your property.

      A real ad we wrote and ran for Bugs Patrol.

      • Pest control services
      • 7.2% click-through rate
      See the Bugs Patrol case study

    Want ads like these running for your business?

    Get my free plan
    What people typed

    Real searches that turned into enquiries for pest controllers

    The exact phrases people searched before they got in touch. Your ads and pages should answer these words, not the ones a keyword tool guesses.

    • pest control near me
    • ant exterminator
    • wasps canberra
    • bed bug treatment
    • mobile pest control
    • pest control canberra
    • pest control gungahlin
    • pest control plan
    • rat control canberra
    • rat pest control
    • wasp removal canberra
    • bed bugs pest control
    • bird pest control canberra
    • pest control central coast
    • pest control in canberra
    • possum in roof sound
    • wasp nest removal canberra

    Real search terms from SoudCoh's research.

    Free · no obligation

    A free plan, written for pest control businesses.

    We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.

    • A 30-minute discussion about your services, customers and priorities
    • Your competitors' ad copy, offers and the searches they are holding
    • A written 30-day lead plan with the budget it assumes
    • Recommended search themes, service areas and exclusions for launch
    Or skip the form1800 315 165

    Get in touch

    A few quick questions, then your details. We work with businesses spending A$5,000 a month or more on ads.

    About Pest Control Businesses

    1 What you need

    Our speciality: Google and Meta ads that bring in paying customers. We measure cost per job, not cost per click.

    2 Your ad spend

    Spending A$5,000 a month or more on ads? That's who we work with — up to A$30,000 a day, and enterprise programmes above that.

    We recommend a minimum of A$5,000 a month in ad spend for most businesses. That's what you pay Google or Meta for your ads — not your revenue. Our management fee is separate.

    Think in daily budgets? About A$165 a day is A$5,000 a month.

    3 Your business

    We look at it before we reply. No website yet? A Facebook page or Google Business Profile link works too.

    4 What you want

    What would make this worth it? A sentence or two is plenty.

    5 Your details

    Handy if you would rather we wrote back than rang.

    We use these details to reply and to set you up in our CRM. See our privacy policy.

    Or call 1800 315 165

    We respond within one business day

    Where the money goes.

    Most pest control businesses hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.

    1. Pest activity is seasonal, your ads aren't

      Termites swarm in spring. Cockroaches surge in summer. Rats move indoors in winter. A set-and-forget account misses every one of those peaks.

    2. Termite jobs are 5× the value of cockroach jobs

      Without giving termite work its own treatment and its own copy, you pay the same to win a $4,000 termite job as a $200 cockroach call.

    3. Pre-purchase pest inspections are an underserved niche

      Real estate buyers need a pre-purchase inspection in a 5-day window. High-intent, low-competition work that most pest companies never go after.

    4. Trust signals — chemical-free, child-safe, pet-safe

      Half your customers care more about safety than price. Without chemical-free / pet-safe positioning prominent, you lose them to whoever leads with that.

    04 stages

    How we bring the work in.

    Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.

    1. Stage 01

      Service-by-service map

      Termite, cockroach, rodent, commercial and pre-purchase inspection each get their own treatment, and their own money behind them.

    2. Stage 02

      Ready for the peaks

      Termites swarm in spring, cockroaches surge in summer, rats move in for winter. We make sure you're in front of each peak, and quiet in between.

    3. Stage 03

      Trust + safety positioning

      Pet-safe, child-safe, chemical-free — on every ad and landing page where it matters. Captures the half of the market that cares more about safety than price.

    4. Stage 04

      Call-track everything

      Every call is attributed properly, recording optional. You can see which work pays for itself and which doesn't.

    Campaigns are built paused. You read the whole thing first.

    Send us what you are running now and we will put a 30-day plan for pest control businesses in writing. You keep it either way.

    Get the 30-day plan
    Built by us

    The work behind the numbers.

    Counts of our own build and optimisation work.

    • 3,122

      search ads that served

    • 2,027

      negative keywords added

    • 1,632

      ad groups built

    Client websites

    Websites we built, captured live.

    Real client sites, designed and built by our team. Open any capture to see the full page, then follow it through to the case study.

    Local detail. Wider reach.

    A plan for the places you serve.

    We can shape a marketing plan for your service area across Australia, New Zealand, the United States, the United Kingdom and the Middle East. We begin with the cities you serve, the language your customers use, local demand and the way your team operates.

    • Australia

      Sydney · Melbourne · Brisbane · Perth · Adelaide · Canberra · Gold Coast · Hobart · Darwin

    • New Zealand

      Auckland · Wellington · Christchurch · Hamilton · Tauranga

    • United States

      New York · Los Angeles · Chicago · Houston · Dallas · Miami · Atlanta

    • United Kingdom

      London · Manchester · Birmingham · Leeds · Bristol · Glasgow · Edinburgh

    • Middle East

      Dubai · Abu Dhabi · Riyadh · Jeddah · Doha · Kuwait City

    Discuss your market for pest control businesses
    FAQ

    Before you book a call.

    The questions pest control businesses ask us most often, answered straight.

    The first call is free and there is no deck.

    Yes, SEO can work for pest control businesses, and SoudCoh's approach is to build it around what people search when they find a problem: a page for each pest and treatment, such as termites, cockroaches and rodents, pages for the suburbs you service, and an accurate Google Business Profile with genuine reviews. It usually takes longer than Google Ads to bring enquiries, so many pest businesses run both. Our published pest control work includes Local Pest Control and Bugs Patrol.

    Yes. The plan can prioritise the inspection and treatment services your team offers. A dedicated page should explain the assessment and next steps clearly, while the enquiry helps identify the property and the customer’s concern.

    Use claims and terms the business can support for the particular service. The page can explain inspection, treatment scope and any follow-up conditions, with the technician confirming what applies to the property.

    A commercial site may need ongoing visits, access arrangements and a broader service brief. A separate enquiry path can collect the site type, locations and required frequency before the team arranges an assessment.

    Pest control businesses typically pay A$25–A$30 per lead on Google Ads once campaigns have run three to six months. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    Research for pest control businesses

    White papers on what the data shows for trade and home-service businesses, with the method to check your own account.

    All white papers

    Explore the approach for other industries.

    Different customers need different information. Explore the services, customer decisions and project examples for each industry. Marketing for is the index, if you would rather start there.

    Get the plan

    Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.

    Call 1800 315 165

    No pitch deck. No upsell. A real conversation and a written plan.