Five divisions. One standard.

Start with the problem rather than the discipline. If you are buying attention, it is Marketing. If a system is holding you back, it is Technology. If there is a published specification and an evaluation panel, it is Public Sector. If you need a defensible number, it is Research. If something has to be printed, painted or installed, it is Creative. Most engagements begin in one and pull in a second — and the first conversation is the same conversation whichever door you come through.

Yes, and it is common. A single named lead owns the whole engagement regardless of how many divisions are in it, there is one calendar and one reporting cadence, and the divisions hand across to each other rather than over a wall. You are never the person coordinating between two of our teams — that is the reason the group exists in this shape.

One company, one studio, five doors. SoudCoh started as a Melbourne marketing agency and built the other four divisions because clients asked us to keep going — into their software, their public-sector procurement, their research and their civic creative. Same people, same review gates, same Australian sovereignty posture across all five.

It depends on the division and the scope, and every division prices the same way: a real number for your situation before you commit to anything. On media, the smallest companies we work with invest a minimum of A$3,000 a month while our largest run multiple eight figures a month. Platform and research programmes are scoped and fixed, with the ten-year whole-of-life figure shown next to the build cost. Creative commissions are fixed-fee against a defined scope.

No long-term lock-in anywhere in the group. What we ask for is enough runway to be fair to the work — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. On platforms the exit is written in: 30 days' notice, full data export in readable formats, and source-code escrow with an Australian agent.

On platforms, you do: source in escrow, customer-controlled encryption keys, and a runbook written for somebody who has never met us. On research, the dataset, codebook and analysis scripts are yours. On creative, the editable source files and fonts are handed over. On media, we own and run the ad accounts because the build is proprietary methodology, with full-visibility reporting at all times and handover options available to discuss on long-term agreements.

You hear it from us in the reporting rhythm, in plain English, with what we are changing. Campaigns get restructured, repointed or stopped. Delivery phases get re-scoped or re-sequenced. If the honest answer is that a channel or a module is not right for you at this point, we would rather say so than keep invoicing for it.

Because that is their preference and ours. Those clients appear by sector and jurisdiction only — a major Victorian council, a national cultural institution, a capital city public art commission. We went as far as deleting nineteen platform screenshots whose filenames named a client, rather than cropping them, because a filename ships publicly too. Referees are supplied through the proper channel at response stage.

Melbourne is home. We run engagements across Australia and in the United Kingdom, the United Arab Emirates, Saudi Arabia and New Zealand. Hosting and data handling stay Australian by default — AWS Sydney primary with Melbourne disaster recovery — and support is Australian-staffed regardless of which market the work is running in.

Yes, across two divisions. Marketing runs Shopping campaigns, product feeds, e-commerce SEO and paid social for retail. Technology builds the storefronts, checkout flows, subscription and member management, and the back-office consoles behind them. Where the constraint is the store rather than the media, that is one conversation here instead of two suppliers arguing about whose problem it is.

The SoudCoh Standard — 41 numbered clauses covering how work is checked, reported, hosted and handed over, published in full rather than summarised into a values page. It applies to all five divisions, and it is the reason a client who hires two of them gets the same governance from both. It sits alongside Compound, the six stages every change passes through.

Within one business day, with a person rather than an automated reply. Public-sector enquiries with a published specification attached get read the same day, and we will tell you honestly whether we are a credible respondent before either of us spends a week on it.