Google Ads for real estate agencies Vendor leads. Buyer leads. Both.
We run conversion-focused Google Ads for real-estate agencies — listings, buyer enquiries, vendor appraisals — built around where you actually sell, with AI-assisted creative.
How we can help
Separate the next listing from the next property enquiry.
A real-estate agency needs different journeys for owners, landlords, buyers and tenants. We can plan search visibility, Google Ads and website pages around those audiences, with clear local information and the right next step. An appraisal request should give the team different context from an enquiry about a listed property.
What your customer needs to decide
- Is this agency relevant to the property type and local market?
- Does the owner need a sales appraisal or a property-management discussion?
- Is a listing’s price, availability and inspection information current?
- Who will respond, and what happens after the enquiry?
Choose the services your plan needs
SEO for useful local property information
Build service pages for selling and property management, supported by genuine local knowledge and current property information. Give market guides a clear purpose and review date. Help owners understand the appraisal process without implying a guaranteed sale result.
- Sales and management content structure
- Useful local guides and agent profiles
Google Ads with separate audience goals
Keep owner-appraisal and landlord-management campaigns distinct from property-specific promotion. Match each message to the right page and form. Review geographic reach, enquiry purpose and appointment quality with the agency.
- Owner and landlord campaign planning
- Page and enquiry-purpose matching
Clear paths for owners and property seekers
Provide simple navigation for selling, leasing, property management and current listings. Make agent details, inspection information and enquiry options easy to find. Use distinct forms where the team needs different property or appointment details.
- Audience-specific page journeys
- Listing and appraisal enquiry paths
Show the agency’s local identity
Keep office and agent information consistent across the website and public profiles. Use genuine reviews and relevant local work with appropriate permission. Make it easy to confirm the team’s address, contact details and areas served.
- Office profile and contact review
- Local team and service presentation
Match the enquiry to the next conversation
An appraisal, a management proposal and an inspection request need different follow-up. Define the essential property details, who takes the next step and how the agency reviews appointment progress and suitability.
- Audience-specific enquiry questions
- Appraisal and appointment follow-up plan
Property and agent stories with a purpose
Plan creative around current listings, local knowledge and the people customers will meet. Direct an owner to an appraisal conversation and a buyer to the relevant listing. Review availability and claims before each promotion.
- Listing and local-knowledge creative
- Clear owner and buyer destinations
Services your plan can cover
Owners and sellers
- Sales appraisals
- Property sales campaigns
- Auction and private-sale enquiries
Landlords
- Rental appraisals
- Property-management proposals
- Leasing enquiries
Property seekers
- Buyer enquiries
- Inspection registrations
- Tenant property enquiries
Start with the part of the agency you want to grow.
Tell us whether the priority is listings, property management or property enquiries. We’ll shape the service pages, channels and enquiry steps around that goal.
Explore our client projects and the lead-generation services we can shape around your business, service area and next stage of growth.
Somebody is typing it right now.
Search starts with a need. A useful ad and a clear service page help the customer see whether you can help, where you work and what to do next.
The searches this page is built for
- real estate agent near me
- house value estimate
- houses for sale carlton
- property appraisal
These are examples of different customer needs. We group relevant searches around your services and choose a useful destination for each one.
real estate agent near me
Example ad
Your Real Estate Agency
Inner Melbourne, VIC
Explain the service. Show where you work. Make the next step easy.
The page answers the same question and helps the customer enquire.
A free plan, written for real estate agencies.
We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.
- A 30-minute call with someone who runs accounts, not a salesperson
- Your competitors' ad copy, offers and the searches they are holding
- A written 30-day lead plan with the budget it assumes
- The searches we would refuse to pay for, listed before launch
Get in touch
A few quick questions, then your details. We work with businesses spending A$5,000 a month or more on ads.
We respond within one business day
Where the money goes.
Most real estate agencies hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.
Buyer search is intensely local
Sydney-wide "3-bed house" doesn't convert. "Carlton North 3 bedroom" is where conversion lives. Most agencies never get anywhere near that granular.
Vendor appraisal leads need different funnels
Buyers want listings. Vendors want home-value estimates. Same agency, completely different ad copy, landing page and follow-up cadence.
Seasonality kills generic campaigns
A spring listings spike needs different creative and different weight behind it than winter. Set-and-forget agencies lose money in the shoulder seasons.
REA + Domain own the SERPs you compete in
Outranking the big listing sites on generic terms is futile. Owning your local micro-niche with sharp creative and review-rich star extensions is winnable.
How we bring the work in.
Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.
- Stage 01
Local homework first
We do the local homework most agencies skip — where you genuinely sell, and where you can realistically win.
- Stage 02
Both sides of the market
You get both sides working at once: appraisal requests from owners thinking of selling, and buyers landing on your listings.
- Stage 03
Listing-level activation
For high-end listings, we run dedicated single-property campaigns with bespoke landing pages.
- Stage 04
Help agents start the conversation
Clear appraisal and property enquiry details help each agent understand the customer's needs.
Campaigns are built paused. You read the whole thing first.
Send us what you are running now and we will put a 30-day plan for real estate agencies in writing. You keep it either way.
The work behind the numbers.
Counts of our own build and optimisation work.
3,122
search ads that served
2,027
negative keywords added
1,632
ad groups built
Websites we built, captured live.
Real client sites, designed and built by our team. Open any capture to see the full page, then follow it through to the case study.
Local detail. Wider reach.
A plan for the places you serve.
We can shape a marketing plan for your service area across Australia, New Zealand, the United States, the United Kingdom and the Middle East. We begin with the cities you serve, the language your customers use, local demand and the way your team operates.
Australia
Sydney · Melbourne · Brisbane · Perth · Adelaide · Canberra · Gold Coast · Hobart · Darwin
New Zealand
Auckland · Wellington · Christchurch · Hamilton · Tauranga
United States
New York · Los Angeles · Chicago · Houston · Dallas · Miami · Atlanta
United Kingdom
London · Manchester · Birmingham · Leeds · Bristol · Glasgow · Edinburgh
Middle East
Dubai · Abu Dhabi · Riyadh · Jeddah · Doha · Kuwait City
Before you book a call.
The questions real estate agencies ask us most often, answered straight.
The first call is free and there is no deck.
They usually need different information. An owner can provide the property and preferred appraisal timing, while a buyer needs to identify the listing or inspection. Separate paths help the agency understand what the customer is asking for.
A shared brand can support both, but the customer’s decision differs. Distinct messages and pages make the management offer clear to landlords and the sales process clear to owners considering a move.
Use information the agency can stand behind: the services available, local team, relevant property types and a clear contact path. Review changing market information regularly and make the basis of any reported statistics clear.
Explore the approach for other industries.
Different customers need different information. Explore the services, customer decisions and project examples for each industry. Marketing for is the index, if you would rather start there.
- Vendors and buyers are not one audienceAppraisal and vendor intent is what grows an agency. Buyer traffic looks like volume and will never list a property with you.
- Listings and lifestyle on InstagramProperty is the category the format suits best. Feed, Stories and Reels cut for the placement, not resized from a walkthrough.
- Vendor leads worth a listing presentationAn appraisal request from someone selling in two years costs the same as one selling this month. Only one is worth the drive.
Get the plan
Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.
No pitch deck. No upsell. A real conversation and a written plan.