Google Ads for real estate agencies
Vendor leads. Buyer leads. Both.
We run conversion-focused Google Ads for real-estate agencies — listings, buyer enquiries, vendor appraisals — built around where you actually sell, with AI-assisted creative.
Local
Local reach
Tightly held
Live
Listing-by-listing
Per-property campaigns
Multi
Channel mix
Search + Meta + Display
CRM
Integrated
Agentbox / Vault / Eagle
Real real estate agencies we have grown
- Asquired Square
- Globex Real Estate
- Riyadh Building
- Solsell
- Stop Rent Properties
What this looks like for real estate agencies.
Somebody is typing it right now.
This is the only advertising where the customer starts the conversation. They have the problem, they type it, and at that moment you are either on the page or you are not.
The searches this page is built for
- real estate agent near me
- house value estimate
- houses for sale carlton
- property appraisal
Each one is a different person at a different point of deciding, so each one is handled on its own, with its own ad and its own page. That is the whole trick, and it is why one campaign covering all four never works.
Illustration · the slot you are buying
A mock-up of the sponsored slot, not a real listing. The business name and the star rating shown are placeholders — yours are whatever your customers give you.
A free plan, written for real estate agencies.
We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.
- A 30-minute call with someone who runs accounts, not a salesperson
- Your competitors' ad copy, offers and the searches they are holding
- A written 30-day lead plan with the budget it assumes
- The searches we would refuse to pay for, listed before launch
Get in touch
Only your name and phone number are required. Everything else shapes the first reply rather than gating it.
We respond within one business day
Where the money goes.
Most real estate agencies hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.
Buyer search is intensely local
Sydney-wide "3-bed house" doesn't convert. "Carlton North 3 bedroom" is where conversion lives. Most agencies never get anywhere near that granular.
Vendor appraisal leads need different funnels
Buyers want listings. Vendors want home-value estimates. Same agency, completely different ad copy, landing page and follow-up cadence.
Seasonality kills generic campaigns
A spring listings spike needs different creative and different weight behind it than winter. Set-and-forget agencies lose money in the shoulder seasons.
REA + Domain own the SERPs you compete in
Outranking the big listing sites on generic terms is futile. Owning your local micro-niche with sharp creative and review-rich star extensions is winnable.
How we bring the work in.
Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.
- Stage 01
Local homework first
We do the local homework most agencies skip — where you genuinely sell, and where you can realistically win.
- Stage 02
Both sides of the market
You get both sides working at once: appraisal requests from owners thinking of selling, and buyers landing on your listings.
- Stage 03
Listing-level activation
For high-end listings, we run dedicated single-property campaigns with bespoke landing pages.
- Stage 04
CRM + nurture wired
Leads push to Agentbox / Vault / Eagle / your CRM with instant agent notification.
Campaigns are built paused. You read the whole thing first.
Send us what you are running now and we will put a 30-day plan for real estate agencies in writing. You keep it either way.
- 5.0Across every Google review
- 250+Active engagements, five countries
- $120M+Media under management
- 41Published clauses in the SoudCoh Standard
Two businesses can bid the same and pay very differently.
Cost per lead is not set by your budget. It is set by how tightly the keyword, the ad and the page agree with each other.
Bid tiers set per keyword, not per campaign
The search that books a job and the search that fills a research tab do not deserve the same bid. They get separated first, then priced separately — which is most of the gap between a cheap lead and an expensive one.
Ads pinned only where a claim is fixed
A licence number, a guarantee, a legal line — those get pinned. Everything else stays free so Google can test it, and then we read what it actually served, which is regularly not what we expected.
The account starts pre-negated
Plumbing, electrical and cleaning each have a negative-keyword bank our team maintains by hand from the accounts that came before yours. A new account in that trade inherits it on day one, so you are not paying to learn what we already know.
The page has to answer the ad
Paid traffic sent to a homepage asks a stranger to find their own way. We build the page the ad promised — one screen, one action — because the keyword, the ad and the page saying the same thing is most of what Quality Score is measuring.
Case studies from real estate agencies like yours.
All case studiesBefore you book anything
Here is what real estate agencies ask us first.
Before you book a call.
The questions real estate agencies ask us most often, answered straight.
The first call is free and there is no deck.
Yes — for premium listings we run dedicated single-property campaigns with bespoke landing pages and tight local targeting. Often paired with Meta + Display retargeting.
Always. Most agencies want both — we run two parallel campaigns with completely different creative, landing pages and lead-routing.
Agentbox, Vault, Eagle Agent, MyDesktop, Box+Dice, plus any CRM with an API or webhook. Instant agent notification on every lead.
We run the same build in nine other trades.
The structure does not change much between them — the searches, the objections and the price of a job do. Marketing for is the index, if you would rather start there.
- Vendors and buyers are not one audienceAppraisal and vendor intent is what grows an agency. Buyer traffic looks like volume and will never list a property with you.
- Listings and lifestyle on InstagramProperty is the category the format suits best. Feed, Stories and Reels cut for the placement, not resized from a walkthrough.
- Vendor leads worth a listing presentationAn appraisal request from someone selling in two years costs the same as one selling this month. Only one is worth the drive.
Get the plan
Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.
No pitch deck. No upsell. A real conversation and a written plan.