Globex Real Estate
Real Estate & Property
The short version · within 8 weeks
A bold video campaign featuring singer Amjad Shakir built global trust and engagement, boosting leads for Dubai off-plan properties via a multi-layered marketing funnel.
The result.
within 8 weeks
62%
Increase in High-Quality Leads
within 8 weeks
3.2M+
Video Views Worldwide
within 8 weeks
40%
Lower Cost Per Acquisition
within 8 weeks
400+
Consultation Bookings Within 8 Weeks
within 8 weeks
- Industry
- Real Estate & Property
- Discipline
- Real Estate & Property
- Services
- Real Estate & Property · Facebook Ads · Instagram Ads · Video Advertising
- Measured over
- within 8 weeks
Every figure above was read out of this client's live account and is reproduced exactly as the study publishes it. It is a record of what happened on one account, in one market, at one budget — not a forecast for yours.
What would this look like on your account?
Different market, different budget, different numbers. The first call is where we work out whether the same approach fits yours at all.

The case study
About Globex Real Estate
When Dubai's luxury property scene meets world-class marketing, big things happen. Globex Real Estate wanted to turn the city's off-plan market into a magnet for global investors. Partnering with SoudCoh, they built a video-first campaign featuring Dubai-based singer and public figure Amjad Shakir. The goal was to blend celebrity credibility, cinematic storytelling, and smart targeting to inspire international trust and investment interest in Dubai's booming real estate sector.
The Challenge
Four core obstacles stood between Globex Real Estate and a scalable pipeline of international property investors through digital channels.
Building Instant Credibility with Global Investors
Globex needed instant global credibility to build confidence and trust in its brand. International investors are cautious and require strong social proof before engaging with an unfamiliar real estate company.
Creating Highly Engaging Creative Ads
The team had to produce visually stunning, emotionally engaging content that broke through the clutter and sparked genuine connection with high-net-worth audiences worldwide.
Reaching the Right International Audiences
Dubai's property market attracts buyers from dozens of countries. Without precise targeting, ad spend would scatter across unqualified audiences with no real investment intent.
Converting Awareness Into Consultations
Generating views and engagement is one thing. Turning that attention into booked consultations with serious investors required a structured funnel and compelling calls to action.
Our Strategic Approach
Dubai Real Estate Lead Generation Strategy for Global Investors
We designed a funnel-driven, video-first strategy to humanise the brand, build emotional engagement, and guide audiences seamlessly from awareness to action across international markets.
Leveraging Amjad's Personal Brand
Amjad Shakir's influence as a respected public figure became the campaign's credibility anchor. His presence added authenticity and created a direct emotional bridge with global investors, building trust from the very first impression.
Producing High-Quality Video Ads
SoudCoh collaborated with Dubai-based videographers to capture stunning visuals that mirrored the city's luxury lifestyle. Our Australian post-production team crafted cinematic edits with storytelling precision and powerful calls to action.
Layered Video Funnel Strategy
We built a three-stage funnel that nurtured audiences across every touchpoint. From captivating awareness videos to trust-building education and strong, conversion-driven messaging that inspired consultations.
Highly Targeted International Campaigns
Using advanced audience insights, we pinpointed high-potential markets and crafted tailored ad sets for each region. Every message felt personal, relevant, and aligned with investor goals, driving quality leads at scale.
Target Audience
This campaign was designed to engage high-net-worth individuals, international investors, and aspiring property buyers seeking premium opportunities in Dubai's luxury real estate market. It also appealed to global audiences drawn to Amjad Shakir's credibility and charm, ensuring emotional connection and trust. By blending storytelling with data-driven targeting, the campaign spoke directly to those motivated by prestige, stability, and long-term investment potential in Dubai's booming off-plan sector.
Services Delivered
Results
within 8 weeks
SoudCoh's campaign did not just meet expectations. It shattered them, positioning Globex as a trusted name among international property investors.
Why This Matters
This campaign redefined how personal branding can power real estate marketing. By fusing cinematic storytelling, data-driven targeting, and authentic representation, SoudCoh helped Globex Real Estate break through global noise and turn visibility into real investor action. The success proves one thing: when trust, creativity, and strategy align, the results speak louder than any sales pitch.
Tags
- Real Estate & Property
- Facebook Ads
- Instagram Ads
- Video Advertising
- Lead Generation
That is one account. Yours is a different one.
We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.
What every number on this page actually means.
Marketing words get used loosely, and a loose word can make a small result look like a big one. Here is exactly what we mean by each of them.
- Conversion
- One real action by one real person: a phone call that lasted long enough to be a conversation, a submitted enquiry form, a booking, or a purchase. Not a page view and not a form that merely loaded.
- Cost per job · cost per lead
- The advertising money spent, divided by the number of those actions. It is the only figure that tells you whether the advertising is worth doing, which is why we publish it next to the count.
- Conversion rate
- The share of people who clicked the ad and then did the thing. A high click count with a low conversion rate usually means the ad and the page are promising different things.
- Ad spend
- Money that went to the advertising platform, not to us. Our management fee is separate and is never included in a cost-per-job figure, because mixing them would flatter the number.
- The measurement window
- The dates the figure covers, named every time. Where a study covers a launch, the clock starts the day campaigns went live — not the day the graph started looking good.
- A starting point
- Where a study knows what a figure was before the work began, that number is printed next to the one it became. Where the account had no history to compare against, the result is printed on its own rather than measured from a number nobody recorded.
- Qualified lead
- An enquiry that matched the service and the service area, so it was worth someone picking up the phone for. Where a study says qualified, somebody checked.
- An anonymised client
- Government, council and cultural-institution engagements are published as sector and jurisdiction only. The work and the measured outcome are described in full; the organisation is not named.
One more, because it matters most: nothing on this page is a guarantee. It is a record of what happened on one account, in one market, at one budget.
What this study cannot tell you is what the same figure looks like on your account — so the cost-per-lead calculator, with your own click price and close rate. It takes about a minute and asks for nothing.
This page exists because of two of the six stages.
Compound is how our team works on any account — six stages every change passes through. Two of them are why there is anything honest to publish.
Meter
If it can't be measured, it doesn't get bought.
Before a dollar moves, every action worth money to the business is tracked as itself — calls, forms, bookings, purchases — with values attached. Without that stage there is no honest number to publish afterwards.
Ledger
Every change we make becomes a record you can open.
Every change lands in a dated record as it happens — what was added, what was stopped, what was rewritten and what it cost. Writing this page afterwards was reading a file, not reconstructing a memory.
What actually happens after the first call.
No mystery and no lock-in before you have seen anything. This is the sequence every account on this site went through.
- The call
Thirty to forty-five minutes, free
What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.
- Week 0
The audit
We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.
- Week 1
The build
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. A second person checks all of it before anything is live.
- Day one
You press go
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
- Days 1–14
The clean
The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.
- From there
Rhythm
Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.
Before you ask us anything
Here is what everybody asks first.
The questions this raises.
Whether the figures are real, how they were measured and over what length of window, what it costs, and whether any of it would hold for real estate agencies.
The first call is free and there is no deck.
Book a callAre the figures in this case study real?
Yes. Every number on this page was read out of the client's own advertising account and is printed here exactly as the study publishes it, beside the period it covers. The dashboard and ad images are screen-grabs of that account rather than recreations. If one of these figures matters to your decision, ask about it on the first call and we will walk you through where it came from.
How were these numbers measured, and over what window?
The headline figure covers within 8 weeks, and every other figure on the page is printed beside the period it belongs to. We publish the LENGTH of a measurement window and the year, and withhold the exact dates — when a client advertised, and how their trading calendar looks, is their commercial information rather than ours. A conversion means one real action by one real person: a phone call that lasted long enough to be a conversation, a submitted enquiry form, a booking, or a purchase. Not a page view, and not a form that merely loaded.
Would this work for real estate agencies like mine?
We cannot promise you the same numbers, and nobody honestly can. What this page tells you is what was achievable in that market, at that budget, for that service. Your competition, your service area, your margins and what one customer is worth to you all move the answer. On the first call we build the picture from your figures rather than someone else's, and if the honest answer is that this channel is wrong for you right now, we will say so.
Why does this study show a result but not a starting point?
Because in most of these engagements there was nothing reliable to start from. A brand-new advertising account has no history, and a business that was tracking enquiries on paper or in a spreadsheet has no comparable figure either. Where a real before-number exists we print it next to the after-number, so you can see the movement rather than take our word for it. Where it does not, we print the result on its own. Back-solving a starting point from a percentage would make the page look better and mean less.
Would my business get the same result?
We cannot tell you that, and nobody honestly can. What this page tells you is what was achievable in that market, at that budget, with that service. Your competition, your service area, your margins and what a customer is worth to you all move the answer. On the first call we build the picture from your numbers rather than from someone else's, and if the honest answer is that this channel is wrong for you right now, we will say so.
How much would this cost to run?
Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — the smallest companies we work with invest a minimum of A$3,000 a month, and our largest clients run multiple eight figures a month across paid channels. Our management fee is separate and scales with the work. The first call is free and you leave it with a real figure for your situation.
How quickly could we start seeing enquiries?
It depends on the channel. Paid search meets demand that already exists, so calls and forms can arrive within hours of launch, and the first two to four weeks are an optimisation period where waste is cut daily. Most accounts settle into their best rhythm around 60 to 90 days. SEO, content and brand work run on a much longer clock — months rather than weeks — and we will tell you which one your situation actually needs.
Am I locked into a long contract?
No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. Terms are put in front of you in plain English before anything is signed.
More accounts, same discipline.
Studies from the same kind of work, so you can see how the pattern holds across different businesses.

Real Estate & Property
Riyadh Building
SoudCoh ran Arabic vertical video Meta ads, optimised instant forms and Messenger follow-up, driving high quality Riyadh property leads at low CPL.
Read case study

Real Estate & Property
SolSell
SoudCoh crafted a raw video-led campaign, built precise targeting, streamlined lead capture, and implemented CRM—generating high-quality leads at AU$3 for Solsell.
Read case study

Real Estate & Property
Stop Rent Properties
SoudCoh revived Stop Rent Properties' lead gen with authentic video ads and AI automation, achieving a 25X ROAS and a fully booked calendar.
Read case study
The work that produced this.
Everything above was delivered by one of a handful of things we do. These are the ones this account leant on, written up in full rather than summarised, alongside the page written for real estate agencies generally.
- Campaigns built for agencies and developersVendor leads, buyer leads and off-the-plan enquiries, and why treating them as one audience flattens the value of all three.
- Property advertising on InstagramFeed, Stories and Reels cut for the placement rather than reused from a landscape walkthrough. Property is the format's best-suited category.
- Reading the enquiry data behind a campaign like thisLong consideration windows mean the last click is almost never the whole story. This is how the earlier touches get attributed.
The briefing behind the work.
The case study records what happened. These two explain the channel, measurement or operating decision that made the result interpretable in the first place.
Creative, offer and follow-up choices for visual service categories, without pretending every lead is a job. That case is argued in What quick-win paid social for trades actually means.
Why acquisition quality cannot be judged from the platform before the downstream fields are clean. The other half of it is set out in The CRM hygiene behind a social lead form.
The work behind this one is written up in full under campaigns built for agencies and developers, and the ninety-day plan that produced results like these sets out the sequence in order.
Want results like this?
Thirty minutes on your numbers rather than somebody else's, and a written list of what we would change first. Yours to keep either way.
No pitch deck. No upsell. A real conversation and a written list of leaks.
