Case studies Our work, with the numbers left in.

Yes. Every figure on this page and inside each study was read out of a live client account — the advertising platform, the call tracking, or the platform we built for them. The spend is shown next to the result and the measurement window is named, so you can work out the maths yourself. Where a study shows an ad or a dashboard, that image is a screen-grab of the real account rather than a recreation. If a number matters to your decision, ask us about it on the first call and we will talk you through the account behind it.

Government, council and cultural-institution engagements are published as sector and jurisdiction only — for example a major Victorian council or a national cultural institution. Those organisations engaged us to do work, not to become marketing material, and several operate under procurement rules that make naming them inappropriate. The work, the scope and the measured outcome are all still described in full. Every private-sector client on this page has agreed to be named.

There are two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — the smallest companies we work with invest a minimum of A$3,000 a month, and our largest clients run multiple eight figures a month across paid channels. Our management fee is separate and scales with the work involved. There is no single answer, which is why the first call is free: you leave it with a real number for your situation before you commit to anything.

It depends heavily on the channel. Paid search meets demand that already exists, so calls and form submissions can arrive within hours of launch — Cleanetic booked 53 jobs in its first 15 days on a brand-new account. The first two to four weeks are an optimisation period where we read search terms daily and cut waste. Most accounts settle into their best rhythm around 60 to 90 days. SEO and content work on a much longer clock, usually months rather than weeks. Your industry, competition and budget move all of that.

No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. The terms are put in front of you in plain English before anything is signed.

We own and run the account, because the build is proprietary methodology refined across hundreds of engagements — bidding architecture, negative-keyword libraries, audience stacks and conversion tracking. You get full-visibility reporting on performance and spend at all times, and on long-term marketing agreements ownership and handover options are available to discuss. You will never be in the dark about what is in the account or what it is doing.

We tell you, in the report, in plain English, and we change what we are doing. A campaign that is not producing gets restructured, repointed at a different set of searches, or stopped. If the honest answer is that a channel is not right for your business at this point, we would rather say so than keep billing you for it. What we will not do is let it run quietly and hope it comes good.

A fixed cadence, good news or bad. Each report covers what was spent, what it produced, what we changed and why, and what happens next — written in the language you use about your own business rather than platform jargon. You can also see live performance and spend for yourself at any time. The case studies on this page are simply the public version of a report the client already had.

Filter the library above by industry and see. There are studies across cleaning, painting, roofing, plumbing-adjacent trades, blinds and shutters, HVAC, pest control, handyman services, solar, removals, finance, real estate, automotive, security, healthcare, education, sports, legal and technology. Only industries we have actually published in appear in the filter, so an empty result is impossible — if yours is not listed, that usually means we have not published one yet rather than that we have not done the work. Ask on the first call.

Yes. Shopping campaigns, product feeds, online-store builds and e-commerce SEO are all part of what we do, and marketplace platforms we designed and built are among the studies on this page. Product businesses are run differently to service businesses — the feed, the product data and the category pages do work that ad copy does elsewhere — but they are firmly in scope.

Not exactly, and anyone who says otherwise is guessing. What they can tell you is what is achievable in a comparable market at a comparable budget, which searches turned into customers, and what the work actually involved. On the first call we take your own numbers — what a customer is worth, how many you can handle — and build the picture from those instead of from someone else's account.

New studies go up as engagements reach a point where there is something honest to report, which is usually after the first full measurement window rather than in the first fortnight. Existing studies are left alone once published — we do not quietly restate an old number to make it look better. The library above is the complete published set: every study we have, on one page, with filters rather than a sample.