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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a drains-first website, Sydney and NewcastleHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh

    Case studies Client results and websites.

    Quick answer

    SoudCoh publishes 197 case studies: 73 recent campaign stories, 65 website builds and 59 earlier projects. Results are shown as changes and rates: Aussie Plumbing's click-to-enquiry rate rose from 8.6% to 12.7%, and Aussie Leak Detect's cost per enquiry fell 30%. The table below gives the basis for each result.

    Source: the published case studies on this page. Measured results are read from each client's own Google Ads account.

    Google Ads, paid social and websites for the businesses we work with. Explore client results, service-specific strategies and the actual websites behind the enquiries. Each story explains the work and what its result measures.

    Book a callBrowse all 197 case studies

    Service-focused Google Ads and enquiry tracking · Pink Flamingo, an end-of-lease cleaning business in Melbourne · Full breakdown in the case study

    Measured results

    What changed in client accounts, in one table

    Measured results from client Google Ads accounts: the client, trade and place, each measured change and the comparison it is based on.
    ClientTradeCity or regionMeasured changeCompared with
    Aussie Leak DetectPlumbingSydney, NSW
    • 16.4% → 23.5% click-to-enquiry rate
    • −30% cost per enquiry
    • +43% enquiries per month
    		Latest full month compared with the first full month
    FAIZI MetalsWaste & RecyclingMelbourne, VIC
    • 3.7× ad spend, with enquiries up 5.5×, so each enquiry cost less
    • 7.4% → 13.2% click-to-enquiry rate
    • −33% cost per enquiry
    		Latest full month compared with the first full month
    Impress BlindsRetail & e-commerceUnited Kingdom
    • 5.9% → 9.9% click-to-enquiry rate
    • +43% enquiries per month
    • 8.8% → 11.9% click-through rate
    		Each figure compared with the same account a year earlier
    Aussie PlumbingPlumbingSydney, New South Wales
    • 1.8× ad spend, with enquiries up 2.1×, so each enquiry cost less
    • 8.6% → 12.7% click-to-enquiry rate
    		Latest full month compared with the first full month
    EOL MelbourneCleaningMelbourne, VIC
    • 28% → 33.4% click-to-enquiry rate
    • −17% cost per enquiry
    		Best full month compared with the first full month
    FacilityWorxCommercial cleaningGold Coast, QLD
    • 2.2× enquiries per month
    • 16.1% → 20.4% click-to-enquiry rate
    		Latest full month compared with the first full month
    Rubbish Removal WAHome ServicesPerth, WA
    • +94% enquiries per month
    • 6.9% → 8.4% click-through rate
    		Latest full month compared with the first full month
    Alliance PlumbingPlumbingBrisbane, QLD
    • 1.8× ad spend, with enquiries up 2.1×, so each enquiry cost less
    		Best full month compared with the first full month
    Floral CakeryRetail & e-commerceMelbourne, Victoria
    • 1.5% → 4.2% click-through rate
    		Latest full month compared with the same account a year earlier
    SLS SolicitorsLegalEngland and Wales, United Kingdom
    • 3.5× ad spend, with enquiries up 5.0×, so each enquiry cost less
    		Latest full month compared with the first full month with tracked enquiries

    Each result is measured in that client’s own Google Ads account and compared with the same account earlier, as the last column says.

    The library

    Every study we have published.

    Explore 197 published projects. Filter by the kind of work, industry or service, or search for a client, location or keyword. Load more in each collection to keep exploring.

    Trade
    Industry
    Showing 48 of 197 matching projects · 197 total
    Service

    Website design and development

    12 of 65 projects
    • Aussie Drains homepage with the camera-checked promise and offer tiles

      1/4 · A homepage that says what they do in one line

      Website development

      Aussie Drains

      Aussie Drains

      PlumbingWebsite designSydney, NSW

      Sydney, Central Coast and Blue Mountains, NSW

      605

      pages in one drain website: services, suburbs, regions and guides

      Public sitemap review · 2026

      How SoudCoh rebuilt Aussie Drains into a 605-page drain website: 73 service pages, 471 mapped suburbs, 30 guides and tools that diagnose before they sell.

      Aussie Drains is the drain-specialist sister brand of Aussie Plumbing, covering Sydney, the Central Coast and the Blue Mountains.

      • Delivered: 73 drain service pages broken down by room, fixture and repair. 471 suburb pages with real boundary maps, in 19 regions.
      • Outcome: Whatever the drain problem and wherever the property, there is a page that explains it and a clear way to call.
      Read full website case study
    • Bayside Plumbing website desktop homepage designed by SoudCoh

      1/3 · Desktop

      Website development

      Bayside Plumbing

      Bayside Plumbing

      PlumbingWebsite designBlocked drains

      Sydney, NSW

      A Sydney plumbing website for Bayside: blocked-drain and area pages, a desktop quote form and a floating mobile call button. See the design breakdown.

      Bayside Plumbing provides plumbing, blocked drains and hot water in Sydney, NSW.

      • Delivered: Blocked-drain pages with a form set to the service. Eastern Suburbs pages explaining local coverage.
      • Outcome: Customers can read about the problem, check the area and call or request a quote from the same website.
      Read full website case study
    • I-ELEC homepage with an Inner Sydney headline, offer tiles and a quote form

      1/4 · A homepage that answers the three first questions

      Website development

      I-ELEC

      I-ELEC

      Electrical & solarWebsite designService pages

      Inner Sydney, NSW

      231

      published pages: services, suburbs, regions and guides

      Public sitemap review · 2026

      How SoudCoh rebuilt I-ELEC's Inner Sydney electrician website: 70 service pages, 112 suburb pages, 30 guides, interactive tools and a mobile-first booking flow.

      I-ELEC is a family-owned electrical contractor in Alexandria, serving 112 Inner Sydney suburbs. Its website is the landing site for its Google Ads.

      • Delivered: 70 in-depth service pages, keeping every address the ads already used. 112 suburb pages with boundary maps, census detail and every service listed.
      • Outcome: Every search, from a suburb to a specific fault, lands on a page that answers it and makes calling or booking the obvious next step.
      Read full website case study
    • Aussie Electrical homepage with offer tiles and a quote form

      1/4 · A homepage that answers the first questions

      Website development

      Aussie Electrical

      Aussie Electrical

      Electrical & solarWebsite designLevel 2

      Sydney, NSW

      650

      pages in one electrical website: services, suburbs, regions and guides

      Public sitemap review · 2026

      How SoudCoh rebuilt Aussie Electrical into a 650-page website: 111 services, 471 mapped suburbs, 30 guides and Level 2 work given its own front door.

      Aussie Electrical is the electrical business of the Aussie Home Services group, working across Sydney, the Central Coast and the Blue Mountains as an accredited Level 2 Service Provider.

      • Delivered: 650 pages: 111 services, 471 suburbs, 22 regions and 30 guides. A Level 2 section with its own menu, hub and pages.
      • Outcome: A website deep enough to answer almost any electrical search in the service area, with every search able to land on the page that matches it.
      Read full website case study
    • Boutique Home Centre Shopify homepage with tile promotion and product navigation

      1/4 · A storefront organised around the renovation

      Website development

      Boutique Home Centre

      Boutique Home Centre

      Retail & productsWebsite designShopify

      Melbourne, Australia

      3,592

      published product pages in the Shopify catalogue

      Public sitemap review · 22 September 2026

      Shopify website design for Boutique Home Centre in Melbourne, with a detailed product catalogue, AI-assisted content and a room visualiser.

      Boutique Home Centre’s brief was to move its home-improvement catalogue into a better organised Shopify store and fill gaps in product information.

      • Delivered: Product pages with useful descriptions, specifications and coverage details. Collections with filtering, sorting and product comparison.
      • Outcome: Delivered a store where customers can find a product, compare its details, plan an order and ask about freight before buying.
      Read full website case study
    • RAKS Quality Plumbing website desktop homepage designed by SoudCoh

      1/3 · Desktop

      Website development

      RAKS Quality Plumbing

      RAKS Quality Plumbing

      PlumbingWebsite designBlocked drains

      North Shore, Sydney

      RAKS Quality Plumbing’s North Shore website: dedicated blocked-drain and hot-water pages, quote forms and a persistent mobile call bar.

      RAKS Quality Plumbing is a plumbing business on Sydney’s North Shore.

      • Delivered: Separate blocked-drain and hot-water pages with matching images. Quote forms asking for the suburb and plumbing issue.
      • Outcome: The finished website gives each plumbing service its own page and keeps calling or requesting a quote easy to find.
      Read full website case study
    • Hi-Tech leather restoration service page with split sofa imagery and a phone action

      1/4 · Give leather restoration its own presentation

      Website development

      Hi-Tech Deep Cleaning

      Hi-Tech Deep Cleaning

      CleaningWebsite designCarpet cleaning

      Melbourne, VIC

      A Melbourne cleaning website that explains carpet and upholstery services with job imagery, process detail and a focused enquiry page.

      Hi-Tech Deep Cleaning provides carpet, upholstery and specialist cleaning in Melbourne, VIC.

      • Delivered: Separate carpet-cleaning and leather-restoration pages. Before-and-after visuals showing the relevant surface.
      • Outcome: Customers can compare the service with the surface they need cleaned and send a specific enquiry.
      Read full website case study
    • Kleening Crew Sydney pricing page with a package card and visible contact actions

      1/3 · Give pricing its own clear page

      Website development

      Kleening Crew

      Kleening Crew Sydney

      CleaningWebsite designMobile website design

      Sydney, NSW

      A Sydney end-of-lease cleaning website with job photography, inspection-focused service content, a clear quote journey and useful mobile contact options.

      Kleening Crew Sydney provides end-of-lease cleaning in Sydney, NSW.

      • Delivered: An end-of-lease website with property details beside the introduction. A dedicated pricing page.
      • Outcome: Customers can review the cleaning work, look at the package and send the details of their property.
      Read full website case study
    • Kleening Crew Brisbane service introduction beside the quote form

      1/2 · Make the regional quote journey explicit

      Website development

      Kleening Crew

      Kleening Crew Brisbane

      CleaningWebsite designEnd-of-lease cleaning

      Brisbane, QLD

      A Brisbane cleaning website with dedicated service routes, a clear move-out checklist, local coverage and separate phone and quote choices.

      Kleening Crew Brisbane provides end-of-lease and residential cleaning in Brisbane, QLD.

      • Delivered: A Brisbane end-of-lease website with a property quote form. A pricing page with a separate package panel.
      • Outcome: The regional website connects Brisbane service information with property details and a clear quote request.
      Read full website case study
    • Champion Plumbing website desktop homepage designed by SoudCoh

      1/2 · Desktop

      Website development

      Champion Plumbing & Drains

      Champion Plumbing

      PlumbingWebsite designBlocked drains

      Sydney, NSW

      Champion Plumbing & Drains’ Sydney website: a problem-led introduction, contextual quote form, service navigation and mobile layouts.

      Champion Plumbing provides plumbing and drainage in Sydney, NSW.

      • Delivered: Service forms that keep blocked drains selected. Local pages including the Eastern Suburbs.
      • Outcome: Customers can explore the service, see the business at work and begin an enquiry with the right job already selected.
      Read full website case study
    • Eagle Plumbing desktop homepage with quote form beside the pricing message

      1/2 · Desktop homepage

      Website development

      Eagle Plumbing

      Eagle Plumbing

      PlumbingWebsite designBlocked drains

      Sydney and Illawarra, NSW

      A website for Eagle Plumbing across Sydney and the Illawarra, with focused service pages, a visible quote form and straightforward phone contact.

      Eagle Plumbing provides plumbing in Sydney and Illawarra, NSW.

      • Delivered: An opening quote form asking for the suburb, service and problem. A focused blocked-drain page with questions and quote choices.
      • Outcome: The finished website connects local plumbing information with an enquiry that includes the customer’s job details.
      Read full website case study
    • Aussie Plumbing website desktop homepage designed by SoudCoh

      1/3 · Desktop

      Website development

      Aussie Plumbing

      Aussie Plumbing

      PlumbingWebsite designBlocked drains

      Sydney, NSW

      Aussie Plumbing’s Sydney website: service and suburb navigation, a clear emergency-plumbing message and responsive call options, shown in real screenshots.

      Aussie Plumbing provides plumbing, hot water and drainage in Sydney, NSW.

      • Delivered: A blocked-drain page with relevant service and crew images. Hot-water content separating repairs, replacement and continuous-flow installation.
      • Outcome: The website gives different plumbing jobs their own explanations and a clear next step to enquire.
      Read full website case study

    The newest work, strongest result first

    More campaign stories

    24 of 73 campaigns

    More client case studies

    12 of 59 studies
    Browse the complete project index (197)
    Eight accounts, up close

    Start with the results.

    Eight client stories covering the campaigns, results and work behind each business. Open a project to see the full story.

    72 more accounts, one card each

    Then everyone else.

    More client projects from the portfolio. Browse the cards and open the work that interests you.

    Back to the full library
    Asked about most

    Six accounts. Real campaign work.

    Six campaign stories from the archive. Open a project for the campaign work, recorded conversions and reporting details.

    Websites, campaigns and outcomes

    How the work connects.

    The strongest customer journeys connect the ad, the website and the conversation that follows. These projects show how we bring those parts together.

    • Websites that help people act

      Clear service pages, useful product information and simple enquiry paths give visitors a reason to take the next step.

      Explore website design

    • Campaigns that reach the right searches

      Google Ads connects demand with the relevant service or product page. The campaign stories show the work and the recorded results.

      Explore Google Ads

    • Tracking that connects enquiries to outcomes

      Conversion tracking and follow-up help businesses understand which enquiries become work. Revenue results use recorded sales or won-job data where available.

      Explore conversion tracking

    Start with Bayside Plumbing’s Google Ads results and its website project. To explore the economics for your business, use the break-even ROAS calculator with your own margins and costs.

    Before you ask us anything

    Here is what everybody asks first.

    FAQ

    The results page, answered.

    What the projects include, how we plan the work, and how to get started.

    The first call is free and there is no deck.

    Book a call

    Campaign stories cover the advertising work and its recorded results. Website stories show real pages, design decisions and customer journeys. Each result is labelled by what it measures, such as Google Ads conversions, enquiries or recorded revenue.

    Government, council and cultural-institution engagements are described by sector and jurisdiction. Their case studies explain the scope, work delivered and outcomes while keeping the organisation anonymous.

    Your ad spend and our management fee are separate. We recommend a minimum of A$5,000 a month in ad spend for most businesses; the largest companies we work with invest up to A$30,000 a day. Our management fees aren't published. Every engagement is custom-built around your channels, markets and the volume of work you want — contact us and we'll scope it with you.

    Search ads can bring calls and form enquiries within hours of going live. In SoudCoh's research on newly launched accounts, month-2 enquiries ran at a median 1.9 times month 1 and month 4 at 2.2 times (month 1 is usually a part-month). SEO and content usually take longer; your starting point, competition and budget shape the timeline.

    No long-term lock-in. We explain the terms and agree on a sensible review period before work starts.

    We own and manage the advertising account, with clear reporting on performance and spend. Ownership and handover options can be discussed for long-term marketing agreements.

    We review the enquiries, services and spend with you, then agree on what to improve, redirect or stop. The next step should follow what the business is getting from the campaign.

    Reports explain spend, enquiries, the work completed and the next decisions. Where booking and revenue information is available, we connect it to the campaign so you can judge the return for the business.

    Probably. The recent library alone holds 39 plumbing, drains and leak detection, 15 electricians, 43 cleaning, 4 roofing, 2 painting, 3 pest control, 1 heating and cooling and 3 security and cctv installers projects, and the earlier studies add property, finance, legal, automotive and more. Use the industry and service filters above, or search for your trade or suburb.

    Yes. Shopping campaigns, product feeds, online-store builds and e-commerce SEO are all part of what we do, and marketplace platforms we designed and built are among the studies on this page. Product businesses are run differently to service businesses — the feed, the product data and the category pages do work that ad copy does elsewhere — but they are firmly in scope.

    We start with your goals, service area, customer value and current website or account. That gives us the basis for a practical plan across campaigns, website improvements and follow-up.

    We add new projects and expand existing stories as more work is ready to share. The library brings the published campaign and website studies together, with filters to help you explore them.

    Where the work behind these pages is explained.

    A case study tells you what happened. These pages tell you how, and what it would look like on your account.

    Everything listed below is a page about the work. Two things worth reading beside them are not: the calculators put your own click price, close rate and margin through the same arithmetic these studies report, and how long a campaign has to run before its number means anything is worth settling before you compare any window on this page with your own.

    Ready to be the next one?

    Thirty minutes on your numbers rather than ours, and a written list of what we would change first. Yours to keep either way.

    Look at your numbers with usBack to the library

    No pitch deck. No upsell. A real conversation and a written list of leaks.

    Client results

    The clients. The work. The results.

    Explore client campaign results, then open a case study to see the work behind the numbers.

    Explore 138 client case studies