Renew Tile & Grout Restoration
Roof Restoration
The short version · within 2 weeks
Soudcoh built a sizzling before/after ad engine, streamlined Messenger quoting, optimised placements to drive conversations, converting attention into bookings and delivering hefty ROAS with growth.
The result.
within 2 weeks
$38,480
Revenue From $2,400 Ad Spend (16x ROAS)
within 2 weeks
180,000
Locals Reached on Facebook and Instagram
within 2 weeks
5,220
Clicks at $0.46 CPC
within 2 weeks
160
Qualified Messenger Chats at $15 CPL
within 2 weeks
- Industry
- Roof Restoration
- Discipline
- Roof Restoration
- Services
- Roof Restoration · Facebook Ads · Instagram Ads · Lead Generation
- Measured over
- within 2 weeks
Every figure above was read out of this client's live account and is reproduced exactly as the study publishes it. It is a record of what happened on one account, in one market, at one budget — not a forecast for yours.
What would this look like on your account?
Different market, different budget, different numbers. The first call is where we work out whether the same approach fits yours at all.

The case study
About Renew Tile and Grout Restoration
Renew Tile and Grout are the unsung heroes of home makeovers, turning tired tiles into spotless showpieces. Partnering with SoudCoh, they wanted to spark a steady stream of local bookings without the sky-high price tag of renovation marketing. The mission was to make everyday Aussies say "wow" before they even hit Book Now. With a Facebook and Instagram ad campaign powered by visual proof and human-first messaging, the results shone as bright as their tiles.
The Challenge
Renew Tile and Grout had the skills, but their pipeline had run dry. Word-of-mouth was inconsistent, local ads felt invisible, and quoting took longer than it should.
Awareness Stuck in the Wrong Places
Local print ads and sporadic boosted posts reached the wrong eyes. The business needed a targeted digital strategy to connect with homeowners actively looking for tile restoration services in their area.
Friction From Enquiry to Quote
Long phone calls and slow follow-ups meant hot leads went cold. Prospects wanted fast, mobile-friendly quotes without waiting days for a response.
Copy That Did Not Speak to Pain
Generic "cleaning service" lines missed the emotional moment. Homeowners frustrated with grimy grout needed messaging that acknowledged their specific problem and offered a clear, affordable solution.
Our Strategic Approach
Tile Restoration Lead Generation Strategy for Local Homeowners
We built a lean, conversion-focused ad system that made visual proof the hero and Messenger the closer. Every touchpoint worked to show transformation instantly and capture intent seamlessly.
Before and After Creative System
Bold single-image ads featuring split-screen tile transformations stopped scrollers cold. The layout was clean, branded, and instantly credible, showing real results that homeowners could trust.
Copy That Speaks Human
We swapped jargon for everyday language. "Say goodbye to dirty grout." The tone was upbeat, relatable, and grounded in real homeowner pain points that resonated with the target audience.
Messenger Flow Built for Speed
Auto-prompts in Messenger asked for tile photos, room size, and postcode. This turned chats into quotes in minutes, not days, keeping leads warm and ready to book.
Outcome-Optimised Delivery
Instead of chasing clicks, we optimised for conversations and booked jobs. Broad placements and multi-advertiser eligibility kept delivery efficient and scalable across Facebook and Instagram.
Creative Proof at a Glance
Minimalist frames, high-contrast visuals, and the Renew logo front and centre built instant trust. Proof over promises, every time. The visual system made the quality of work undeniable at first scroll.
Target Audience
The campaign targeted local Australian homeowners aged 30 to 60, particularly those frustrated with grimy grout, discoloured tiles, or renovation costs. They value a fresh, clean home but prefer affordable fixes over full remodels. Many are busy professionals or families wanting quick, trustworthy services without the hassle of lengthy quotes and phone calls.
Services Delivered
Results
within 2 weeks
The campaign delivered a blockbuster month of growth, proving that clarity and speed beat complexity every time for local service businesses.
Why This Matters
This campaign proves you do not need massive budgets to drive serious results. You need smart creative, quick conversations, and proof that sells itself. By combining striking visuals with Messenger automation and outcome-based delivery, SoudCoh built a repeatable system for local lead generation. Now, Renew is not chasing enquiries. They are choosing which ones to take. That is what sustainable growth looks like for a service brand that knows its worth.
Tags
- Roof Restoration
- Facebook Ads
- Instagram Ads
- Lead Generation
That is one account. Yours is a different one.
We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.
What every number on this page actually means.
Marketing words get used loosely, and a loose word can make a small result look like a big one. Here is exactly what we mean by each of them.
- Conversion
- One real action by one real person: a phone call that lasted long enough to be a conversation, a submitted enquiry form, a booking, or a purchase. Not a page view and not a form that merely loaded.
- Cost per job · cost per lead
- The advertising money spent, divided by the number of those actions. It is the only figure that tells you whether the advertising is worth doing, which is why we publish it next to the count.
- Conversion rate
- The share of people who clicked the ad and then did the thing. A high click count with a low conversion rate usually means the ad and the page are promising different things.
- Ad spend
- Money that went to the advertising platform, not to us. Our management fee is separate and is never included in a cost-per-job figure, because mixing them would flatter the number.
- The measurement window
- The dates the figure covers, named every time. Where a study covers a launch, the clock starts the day campaigns went live — not the day the graph started looking good.
- A starting point
- Where a study knows what a figure was before the work began, that number is printed next to the one it became. Where the account had no history to compare against, the result is printed on its own rather than measured from a number nobody recorded.
- Qualified lead
- An enquiry that matched the service and the service area, so it was worth someone picking up the phone for. Where a study says qualified, somebody checked.
- An anonymised client
- Government, council and cultural-institution engagements are published as sector and jurisdiction only. The work and the measured outcome are described in full; the organisation is not named.
One more, because it matters most: nothing on this page is a guarantee. It is a record of what happened on one account, in one market, at one budget.
What this study cannot tell you is what the same figure looks like on your account — so work out the ROAS your margin needs, with your own click price and close rate. It takes about a minute and asks for nothing.
This page exists because of two of the six stages.
Compound is how our team works on any account — six stages every change passes through. Two of them are why there is anything honest to publish.
Meter
If it can't be measured, it doesn't get bought.
Before a dollar moves, every action worth money to the business is tracked as itself — calls, forms, bookings, purchases — with values attached. Without that stage there is no honest number to publish afterwards.
Ledger
Every change we make becomes a record you can open.
Every change lands in a dated record as it happens — what was added, what was stopped, what was rewritten and what it cost. Writing this page afterwards was reading a file, not reconstructing a memory.
What actually happens after the first call.
No mystery and no lock-in before you have seen anything. This is the sequence every account on this site went through.
- The call
Thirty to forty-five minutes, free
What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.
- Week 0
The audit
We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.
- Week 1
The build
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. A second person checks all of it before anything is live.
- Day one
You press go
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
- Days 1–14
The clean
The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.
- From there
Rhythm
Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.
Before you ask us anything
Here is what everybody asks first.
The questions this raises.
Whether the figures are real, how they were measured and over what length of window, what it costs, and whether any of it would hold for roofing businesses.
The first call is free and there is no deck.
Book a callAre the figures in this case study real?
Yes. Every number on this page was read out of the client's own advertising account and is printed here exactly as the study publishes it, beside the period it covers. The dashboard and ad images are screen-grabs of that account rather than recreations. If one of these figures matters to your decision, ask about it on the first call and we will walk you through where it came from.
How were these numbers measured, and over what window?
The headline figure covers within 2 weeks, and every other figure on the page is printed beside the period it belongs to. We publish the LENGTH of a measurement window and the year, and withhold the exact dates — when a client advertised, and how their trading calendar looks, is their commercial information rather than ours. A conversion means one real action by one real person: a phone call that lasted long enough to be a conversation, a submitted enquiry form, a booking, or a purchase. Not a page view, and not a form that merely loaded.
Would this work for roofing businesses like mine?
We cannot promise you the same numbers, and nobody honestly can. What this page tells you is what was achievable in that market, at that budget, for that service. Your competition, your service area, your margins and what one customer is worth to you all move the answer. On the first call we build the picture from your figures rather than someone else's, and if the honest answer is that this channel is wrong for you right now, we will say so.
Why does this study show a result but not a starting point?
Because in most of these engagements there was nothing reliable to start from. A brand-new advertising account has no history, and a business that was tracking enquiries on paper or in a spreadsheet has no comparable figure either. Where a real before-number exists we print it next to the after-number, so you can see the movement rather than take our word for it. Where it does not, we print the result on its own. Back-solving a starting point from a percentage would make the page look better and mean less.
Would my business get the same result?
We cannot tell you that, and nobody honestly can. What this page tells you is what was achievable in that market, at that budget, with that service. Your competition, your service area, your margins and what a customer is worth to you all move the answer. On the first call we build the picture from your numbers rather than from someone else's, and if the honest answer is that this channel is wrong for you right now, we will say so.
How much would this cost to run?
Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — the smallest companies we work with invest a minimum of A$3,000 a month, and our largest clients run multiple eight figures a month across paid channels. Our management fee is separate and scales with the work. The first call is free and you leave it with a real figure for your situation.
How quickly could we start seeing enquiries?
It depends on the channel. Paid search meets demand that already exists, so calls and forms can arrive within hours of launch, and the first two to four weeks are an optimisation period where waste is cut daily. Most accounts settle into their best rhythm around 60 to 90 days. SEO, content and brand work run on a much longer clock — months rather than weeks — and we will tell you which one your situation actually needs.
Am I locked into a long contract?
No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. Terms are put in front of you in plain English before anything is signed.
More accounts, same discipline.
Studies from the same kind of work, so you can see how the pattern holds across different businesses.

Roof Restoration
Your Local Roof Restoration
SoudCoh helped Jarred 15x his leads and 4x his revenue using cinematic video ads, hyper-targeted Facebook campaigns, and real-time Messenger lead qualification.
Read case study

Roofing
Roofing leads NSW: cost per lead down 20.47% from one period to the next
Roofing and roof restoration leads in New South Wales: 71 enquiries at $25.31 each in a 31-day period in 2026, and cost per enquiry down 20.47% one period later.
Read case study

Automotive & Transport
Towing leads Melbourne at $19.22 each in a 12-day period
Towing leads in Melbourne: Any Car Towing paid $19.22 per enquiry in a 12-day period in 2026 and took 85 enquiries in a later 14-day period at $20.72, converting at 36.48%.
Read case study
More roofing businesses we have published.
One account proves very little on its own. The closest neighbour to this one is Roof repair leads Sydney: 35 enquiries at $116.85; its window is a 25-day period in 2026. The rest of the trade is below, with what each one is known for and how long that figure covers.
The work that produced this.
Everything above was delivered by one of a handful of things we do. These are the ones this account leant on, written up in full rather than summarised, alongside the page written for roofing businesses generally.
- How roofing accounts are built and budgetedSeasonality, job value and the storm-chasing competition, written up for the trade rather than as a generic services page.
- Before-and-after advertising on FacebookRestoration work sells on the visual difference. This is how that footage gets cut, targeted and turned into booked quotes.
- Filtering out the quote-shoppers before they callA roof job is a considered purchase. Most of the wasted spend in this trade is people ringing for a number they were never going to accept.
The briefing behind the work.
The case study records what happened. These two explain the channel, measurement or operating decision that made the result interpretable in the first place.
Why acquisition quality cannot be judged from the platform before the downstream fields are clean. That case is argued in The CRM hygiene behind a social lead form.
The conversion work that starts once a paid-social lead lands. The other half of it is set out in Email sequences that close jobs rather than report opens.
The work behind this one is written up in full under how roofing accounts are built and budgeted, and the ninety-day plan that produced results like these sets out the sequence in order.
Want results like this?
Thirty minutes on your numbers rather than somebody else's, and a written list of what we would change first. Yours to keep either way.
No pitch deck. No upsell. A real conversation and a written list of leaks.
