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    Proof
    Impress Blinds — cost per enquiry down 62.63%, $23.6 to $8.82SLS Solicitors — cost per enquiry down 58.48%, $84.64 to $35.14FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    Roof Restoration

    Your Local Roof Restoration

    Roof Restoration

    The short version · within a few weeks

    SoudCoh helped Jarred 15x his leads and 4x his revenue using cinematic video ads, hyper-targeted Facebook campaigns, and real-time Messenger lead qualification.

    The result.

    within a few weeks

    15x

    Increase in Qualified Leads

    within a few weeks

    4x

    Growth in Monthly Revenue

    within a few weeks

    From 3 to 6 Staff

    2x

    Team Size Doubled From 3 to 6 Staff

    within a few weeks

    2 Months

    Booked Out Ahead With Consistent Demand

    within a few weeks

    Industry
    Roof Restoration
    Discipline
    Roof Restoration
    Services
    Roof Restoration · Facebook Ads · Instagram Ads · Lead Generation
    Measured over
    within a few weeks

    Every figure above was read out of this client's live account and is reproduced exactly as the study publishes it. It is a record of what happened on one account, in one market, at one budget — not a forecast for yours.

    What would this look like on your account?

    Different market, different budget, different numbers. The first call is where we work out whether the same approach fits yours at all.

    Your Local Roof Restoration

    The case study

    15x Increase in Qualified Leads
    4x Growth in Monthly Revenue
    2x Team Size Doubled From 3 to 6 Staff
    2 Months Booked Out Ahead With Consistent Demand

    About Your Local Roof Restoration

    When Jarred from Your Local Roof Restoration Group reached out, his business was stuck in first gear. Despite delivering jaw-dropping roof transformations, leads were slow and social media was not cutting through. We flipped the script with a high-impact social campaign that did not just get noticed. It ignited a flood of leads and took his business to the next level.

    The Challenge

    Four core obstacles stood between Your Local Roof Restoration and a consistent flow of qualified roofing leads through digital channels.

    The Visual Was Going Unseen

    Stunning before-and-after shots were buried in the algorithm, failing to reach the right audience of homeowners who needed roof restoration services.

    Awareness Was the Missing Link

    Most homeowners did not realise they needed a roof restoration until they saw one in action. There was no content strategy to educate and inspire action.

    The Wrong Audience Equals Wasted Budget

    Previous ads were targeting renters and new homeowners, draining ad spend without driving results from people who actually owned aging roofs.

    No Real Conversation Starter

    The ads lacked engagement. Prospects did not want forms. They wanted a chat and a quick way to discuss their roof with a real person.

    Our Strategic Approach

    Roof Restoration Lead Generation Strategy for Australian Homeowners

    We knew the secret sauce lay in showing the transformation and making it impossible to ignore. Our approach focused on visual storytelling, audience precision, and instant engagement through Facebook Messenger.

    Laser-Targeted Facebook Ads

    We targeted homeowners who had lived in their homes for over 15 years, segmenting by postcode and homeownership data. No wasted clicks, just qualified interest from people with roofs ready for restoration.

    Your Local Roof Restorations Facebook ad creative showing roof restoration technician with make your roof look new again messaging and revive your roof call to action

    Lead Capture with Real Conversations

    Messenger ads replaced clunky forms. Homeowners could send a photo of their roof and chat instantly with Jarred's team, creating trust and converting faster than traditional lead forms ever could.

    Smart Qualifying Filters

    Automated responses pre-qualified leads by location, budget, and urgency, saving time and ensuring every conversation counted toward a booked job.

    Target Audience

    We focused on homeowners who had lived in their properties for 15 years or more, the ones with roofs showing their age but full of potential. These were not quick-fix seekers. They valued quality, longevity, and trusted local trades. By narrowing in on this group through smart Facebook targeting, we connected Jarred's stunning transformations with the people most likely to need and book a roof restoration.

    Services Delivered

    Social media advertising
    Video production (4K and drone footage)
    Facebook Messenger automation
    Audience targeting and segmentation
    Custom lead funnels and landing pages
    Conversion tracking and reporting

    Results

    within a few weeks

    The results were nothing short of electric. In just a few short weeks, Jarred's business went from quiet to fully booked.

    15x Increase in Qualified Leads
    4x Growth in Monthly Revenue
    2x Team Size Doubled From 3 to 6 Staff
    2 Months Booked Out Ahead With Consistent Demand

    Why This Matters

    This campaign proved that local service marketing does not need to shout. It just needs to show. By blending cinematic storytelling with smart targeting and real-time engagement, we turned casual scrollers into eager customers. Jarred's success is not just about more leads. It is about building a brand that homeowners trust. And now, with momentum on his side, the sky and the roof is the limit.

    Tags

    • Roof Restoration
    • Facebook Ads
    • Instagram Ads
    • Lead Generation

    That is one account. Yours is a different one.

    We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.

    What every number on this page actually means.

    Marketing words get used loosely, and a loose word can make a small result look like a big one. Here is exactly what we mean by each of them.

    Conversion
    One real action by one real person: a phone call that lasted long enough to be a conversation, a submitted enquiry form, a booking, or a purchase. Not a page view and not a form that merely loaded.
    Cost per job · cost per lead
    The advertising money spent, divided by the number of those actions. It is the only figure that tells you whether the advertising is worth doing, which is why we publish it next to the count.
    Conversion rate
    The share of people who clicked the ad and then did the thing. A high click count with a low conversion rate usually means the ad and the page are promising different things.
    Ad spend
    Money that went to the advertising platform, not to us. Our management fee is separate and is never included in a cost-per-job figure, because mixing them would flatter the number.
    The measurement window
    The dates the figure covers, named every time. Where a study covers a launch, the clock starts the day campaigns went live — not the day the graph started looking good.
    A starting point
    Where a study knows what a figure was before the work began, that number is printed next to the one it became. Where the account had no history to compare against, the result is printed on its own rather than measured from a number nobody recorded.
    Qualified lead
    An enquiry that matched the service and the service area, so it was worth someone picking up the phone for. Where a study says qualified, somebody checked.
    An anonymised client
    Government, council and cultural-institution engagements are published as sector and jurisdiction only. The work and the measured outcome are described in full; the organisation is not named.

    One more, because it matters most: nothing on this page is a guarantee. It is a record of what happened on one account, in one market, at one budget.

    What this study cannot tell you is what the same figure looks like on your account — so the ROAS you have to clear to break even, with your own click price and close rate. It takes about a minute and asks for nothing.

    SoudCoh Compound™

    This page exists because of two of the six stages.

    Compound is how our team works on any account — six stages every change passes through. Two of them are why there is anything honest to publish.

    • Meter

      If it can't be measured, it doesn't get bought.

      Before a dollar moves, every action worth money to the business is tracked as itself — calls, forms, bookings, purchases — with values attached. Without that stage there is no honest number to publish afterwards.

    • Ledger

      Every change we make becomes a record you can open.

      Every change lands in a dated record as it happens — what was added, what was stopped, what was rewritten and what it cost. Writing this page afterwards was reading a file, not reconstructing a memory.

    If you want one of these

    What actually happens after the first call.

    No mystery and no lock-in before you have seen anything. This is the sequence every account on this site went through.

    1. The call

      Thirty to forty-five minutes, free

      What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.

    2. Week 0

      The audit

      We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.

    3. Week 1

      The build

      Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. A second person checks all of it before anything is live.

    4. Day one

      You press go

      Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.

    5. Days 1–14

      The clean

      The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.

    6. From there

      Rhythm

      Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.

    Before you ask us anything

    Here is what everybody asks first.

    FAQ

    The questions this raises.

    Whether the figures are real, how they were measured and over what length of window, what it costs, and whether any of it would hold for roofing businesses.

    The first call is free and there is no deck.

    Book a call
    Are the figures in this case study real?

    Yes. Every number on this page was read out of the client's own advertising account and is printed here exactly as the study publishes it, beside the period it covers. The dashboard and ad images are screen-grabs of that account rather than recreations. If one of these figures matters to your decision, ask about it on the first call and we will walk you through where it came from.

    How were these numbers measured, and over what window?

    The headline figure covers within a few weeks, and every other figure on the page is printed beside the period it belongs to. We publish the LENGTH of a measurement window and the year, and withhold the exact dates — when a client advertised, and how their trading calendar looks, is their commercial information rather than ours. A conversion means one real action by one real person: a phone call that lasted long enough to be a conversation, a submitted enquiry form, a booking, or a purchase. Not a page view, and not a form that merely loaded.

    Would this work for roofing businesses like mine?

    We cannot promise you the same numbers, and nobody honestly can. What this page tells you is what was achievable in that market, at that budget, for that service. Your competition, your service area, your margins and what one customer is worth to you all move the answer. On the first call we build the picture from your figures rather than someone else's, and if the honest answer is that this channel is wrong for you right now, we will say so.

    Why does this study show a result but not a starting point?

    Because in most of these engagements there was nothing reliable to start from. A brand-new advertising account has no history, and a business that was tracking enquiries on paper or in a spreadsheet has no comparable figure either. Where a real before-number exists we print it next to the after-number, so you can see the movement rather than take our word for it. Where it does not, we print the result on its own. Back-solving a starting point from a percentage would make the page look better and mean less.

    Would my business get the same result?

    We cannot tell you that, and nobody honestly can. What this page tells you is what was achievable in that market, at that budget, with that service. Your competition, your service area, your margins and what a customer is worth to you all move the answer. On the first call we build the picture from your numbers rather than from someone else's, and if the honest answer is that this channel is wrong for you right now, we will say so.

    How much would this cost to run?

    Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — the smallest companies we work with invest a minimum of A$3,000 a month, and our largest clients run multiple eight figures a month across paid channels. Our management fee is separate and scales with the work. The first call is free and you leave it with a real figure for your situation.

    How quickly could we start seeing enquiries?

    It depends on the channel. Paid search meets demand that already exists, so calls and forms can arrive within hours of launch, and the first two to four weeks are an optimisation period where waste is cut daily. Most accounts settle into their best rhythm around 60 to 90 days. SEO, content and brand work run on a much longer clock — months rather than weeks — and we will tell you which one your situation actually needs.

    Am I locked into a long contract?

    No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. Terms are put in front of you in plain English before anything is signed.

    More accounts, same discipline.

    Studies from the same kind of work, so you can see how the pattern holds across different businesses.

    More roofing businesses we have published.

    One account proves very little on its own. The closest neighbour to this one is Roof repair leads Sydney: 35 enquiries at $116.85; its window is a 25-day period in 2026. The rest of the trade is below, with what each one is known for and how long that figure covers.

    Everything above was delivered by one of a handful of things we do. These are the ones this account leant on, written up in full rather than summarised, alongside the page written for roofing businesses generally.

    The briefing behind the work.

    The case study records what happened. These two explain the channel, measurement or operating decision that made the result interpretable in the first place.

    Creative, offer and follow-up choices for visual service categories, without pretending every lead is a job. That case is argued in What quick-win paid social for trades actually means.

    Why acquisition quality cannot be judged from the platform before the downstream fields are clean. The other half of it is set out in The CRM hygiene behind a social lead form.

    The work behind this one is written up in full under how roofing accounts are built and budgeted, and the operating sequence behind every study on this site sets out the sequence in order.

    Want results like this?

    Thirty minutes on your numbers rather than somebody else's, and a written list of what we would change first. Yours to keep either way.

    No pitch deck. No upsell. A real conversation and a written list of leaks.