Follow the brief and explore the work in the story below.
The starting point
The project brief
Johnson Deposits helps Australian first-home buyers explore property-finance options. The campaign focuses on explaining the offer clearly and inviting enquiries from people considering home ownership.
Johnson Deposits helps Australian first-home buyers explore property-finance options. The campaign focuses on explaining the offer clearly and inviting enquiries from people considering home ownership.
Our Strategic Approach
To cut through a competitive market, SoudCoh designed a high-impact video campaign that simplified the message and inspired action.
Video Campaign
A relatable, face-to-camera ad was produced to humanise the message, showing real passion and trust while breaking down finance jargon in seconds.
Social Media Ads
We positioned Johnson Deposits as the go-to brand for first-home buyers looking for deposit-free financing, with creative ads across Facebook and Instagram that reinforced accessibility and trust.
Ad Copy and Headlines
Primary text and headlines were crafted to address buyer pain points directly and drive form submissions with clear, confident messaging.
Premium Positioning
Every frame of the creative reinforced the promise of accessibility, positioning Johnson Deposits as a transparent, customer-first lender. The tagline "100% Finance, 0% Confusion" drove clarity across all touchpoints.
Audience Targeting
Using laser-focused targeting, we reached Australians aged 25 to 45 actively searching for property solutions and struggling with deposit hurdles.
Services Delivered
Paid Social Campaigns
Video Ad Production
Copywriting and Creative Direction
Audience Segmentation
Campaign Optimisation
Landing Page Funnel Design
To make your own service easier to find and understand, see our Google Ads management.
Tags
Finance & Mortgage
Facebook Ads
Instagram Ads
Lead Generation
That is one account. Yours is a different one.
We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.
SoudCoh Compound is how we run ad accounts, from the search you pay for to the job you win. A published result rests on two parts of it: the footing that decides what counts, and the engine that carries each lesson forward.
We agree which calls, forms, bookings or sales count as a result, and a real test enquiry goes through every tracking path before the campaign goes live.
The number it moves: Waste blocked before the first click
Every change on an account like this one is written to that client's change history, and what it teaches, never the client's numbers, goes into the next account's starting point.
Start with your goals and current setup. We review the opportunity, agree the work and plan the next stage with you.
The call
Thirty to forty-five minutes, free
What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.
Week 0
The audit
We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.
Week 1
The build
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. It waits in our approval queue, and a real test enquiry goes through every tracking path before anything is live.
Day one
You press go
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
Days 1–14
The clean
The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.
From there
Rhythm
Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.
Before you ask us anything
Here is what everybody asks first.
FAQ
The questions this raises.
How the results were measured and how the approach could apply to finance and mortgage brokers.
Campaign results describe the enquiries or job outcomes reported for the client. Each figure identifies what it measures.
Which records support these results?
Each figure identifies what it measures. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.
Would this work for finance and mortgage brokers like mine?
We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.
Why does this study show a result but not a starting point?
Where a comparable earlier result is available, the study shows both values. New accounts report their launch result, with the tracking basis explained alongside it.
How would you plan this for my business?
We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.
How much would this cost to run?
Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — we recommend a minimum of A$5,000 a month for most businesses, and the largest companies we work with currently invest up to A$30,000 a day in advertising, with enterprise programmes above that. Our management fee is separate, isn't published and is custom-built around the work — contact us for packages. The first call is free and you leave it with a real figure for your situation.
How quickly could we start seeing enquiries?
It depends on the channel. Paid search meets demand that already exists, so calls and forms can arrive within hours of launch, and the first two to four weeks are an optimisation period where waste is cut daily. Most accounts settle into their best rhythm around 60 to 90 days. SEO, content and brand work run on a much longer clock — months rather than weeks — and we will tell you which one your situation actually needs.
Am I locked into a long contract?
No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. Terms are put in front of you in plain English before anything is signed.
— 09 · Read next
More work for finance and mortgage brokers.
Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.
WELND’s finance website: lending-service navigation, a debt-test entry point, calculators and a responsive layout. Explore the brand and enquiry journey.
WELND is a Melbourne-based finance and mortgage brokerage serving customers across Australia.
Delivered: A warm visual identity with clear headings and finance service pages. First-home-buyer content with broker and phone choices.
Outcome: The delivered website explains finance topics in smaller steps and connects readers with tools or a broker conversation.
