Secure Home Loans: a broker website with 32 loan calculators and linked advice

We built 32 calculators in six groups, each on its own page. We also added 22 loan pages in four groups.

The business

Secure Home Loans is a family mortgage broking business based in Ringwood, Victoria, working with borrowers across every state and territory. Its brokers compare lenders for first home buyers, refinancers, investors and people building, as well as self-employed borrowers, medical professionals, businesses and anyone financing a car, truck or equipment, and guide each application through to settlement.

The brief

Most borrowers want to know where they stand before they speak to a broker: their borrowing power, what the repayments would be, what stamp duty will cost. Others start from a goal, such as a first home or refinancing, and want to understand the loan first.

The brief was to serve both: a page for every loan the brokers arrange, a calculator for every common question, clear links between the two, and one simple next step at the end of each path.

22 loan pages in four groups

The Services menu sorts 22 loan pages into home loans, specialist loans, business and commercial, and asset finance. Home loans run from first home buyers and refinancing to construction, bridging, home improvement, equity and debt consolidation. Specialist loans cover investment, self-employed, low doc, medical professional, guarantor and self-managed super loans. Business, commercial property, development, land banking and cash flow finance follow, then car, truck and asset finance.

32 calculators, each on its own page

The calculators index sorts 32 tools into six groups with tabs to jump between them: 15 home loan calculators, five property calculators, four for savings and planning, three for income, two for personal loans and three for vehicles and equipment. Each tool has its own page with labelled inputs, sliders and a result, beside a Get Started button and common questions, and most draw the result as a chart.

Loan pages that link to the numbers

Every loan page explains who the loan suits and how it works, then offers the calculators that fit it and its own common questions. The first home buyers page opens with tags that jump to its benefits, process, eligibility and calculators, sets out the journey in five steps, from the first consultation to settlement, and offers the borrowing power, stamp duty and loan repayment calculators beside the explanation.

A home page that explains the broker

The home page introduces the brokers with their photos, explains the service in six points, shows nine loans with a link to the rest, sets out how a loan comes together in four steps, and points to the calculators. The footer carries the business's credit licence details and a note that the information is general in nature.

Built for phones

On a phone, the menus fold behind one button and Get Started and Call stack full width under the headline. Loan pages keep their topic tags on the first screen, and a round call button stays in the corner of every page.

What it connects to

Every Get Started, Get In Touch and consultation button leads to one contact page. Its form asks for a name, email and phone, then what the borrower needs help with, from a first home purchase or refinancing to construction, low doc or business finance, with the office address, hours and a direct line beside it. Whether a visitor starts from a loan, a calculator or the home page, the next step is the same.

For a broker or finance business that needs to explain a wide range of products, see our website design services and marketing for finance brokers.