Marketing briefings Marketing, written down.

Profiles, categories, citations and reviews — the subject of nine of the small-business briefings above, and what it looks like when somebody keeps it current every month rather than once.

Match types, waste and the daily search-term clean — the same ground the paid-media briefings argue over, set out as a service instead — what gets checked, how often, and what it costs.

Conversion counting, set up properly — tag manager, call tracking and the measurement that every other briefing on this page quietly assumes you already have.

Where the client numbers live — the briefings are the thinking; the case studies are the accounts it was applied to, each one published with its own window and figures.

Where these get posted first — the channels a shorter version of each briefing goes out on, and what actually turns up on each one.

Being cited when someone asks an AI instead — several of the briefings above are about search moving into chat windows; this is what we do about it.

The calculators behind the arithmetic — cost per lead, break-even ROAS, review counts and payback periods — the sums these briefings describe, as fields you fill in. No sign-up, and each one shows its workings.