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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — search campaigns and service pagesWilco Plumbing — service menus and guided enquiriesHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property - cost per enquiry down 28%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    Government & Public Sector

    Replace scattered requests with a useful service portal

    A service portal should keep the request, documents, responsibilities and next action together. Map the public and staff journey before designing screens, including missing information and ordinary exceptions. SoudCoh can review existing SOPs and build scoped workflow tools that reduce repeated handling while retaining the right human decisions.

    • 23 September 2026
    • Updated 24 September 2026
    • 4 min read
    Custom business portals and workflow software: understand the task, then design the journey, then check it with people.
    An example approach for a team reviewing applications.

    Side by side

    Design a request process people can follow

    A planning example for a team reviewing applications.

    Scattered requests

    • Documents arriving in separate inboxes
    • Unclear responsibility for the next step
    • Exceptions handled outside the shared record

    A coherent workspace

    • An application record with the relevant documents
    • Visible stages, responsibilities and deadlines
    • Ordinary and exceptional cases included in testing

    Prototype the smallest useful journey with the staff doing the work, then agree acceptance tests and an operating guide.

    A service portal should make a request easier to submit and easier to handle. That requires more than putting an existing paper form online. The useful starting point is the full journey: what someone asks for, what staff need to review and how the result is communicated.

    Map one request from beginning to end

    Choose a common request and follow it through the current process. Note what information is collected, who checks it and where work waits. Include the emails, documents and informal clarifications that do not appear in the official process description.

    For example, an application may look complete to the person submitting it but still require a missing attachment before review can begin. That gap belongs in the design. A process map should show both the public experience and the staff work required to reach a decision.

    Define the record before the screens

    Agree what needs to be kept together for each request: the form, supporting material, responsible team, current stage and relevant correspondence. Decide which details can change and who is responsible for keeping them accurate.

    Then design screens around the decisions people make. A reviewer needs to understand what is ready, what is missing and what to do next. An applicant needs a clear explanation of the request and its status. Those views serve different purposes even when they refer to the same underlying matter.

    Trace a missing attachment

    Use this example to test a request portal before widening the pilot. The public message and staff record should describe the same situation.

    Applicant sees the specific action

    Explain which attachment is missing, why it is needed and how to provide it. Preserve the completed form and give the person a clear route back to the same request.

    Reviewer sees ownership and history

    Keep the clarification request, responsible officer and returned document together. The reviewer should not need to reconstruct the matter from separate inboxes or guess which version is current.

    Team sees the exception resolve

    When the material arrives, show the next review step and record the change. Test reassignment, withdrawal and a second incomplete response as well as the successful path.

    The acceptance test follows the whole request, including the moments when it cannot proceed normally.

    Make responsibilities and exceptions visible

    Most processes have a straightforward path and several ordinary exceptions. A request may be withdrawn, returned for clarification or moved to another reviewer. Design those situations deliberately instead of treating them as unusual problems to solve after launch.

    Use status labels that staff and applicants understand. A deadline view can help a team manage work, but the responsibility for interpreting any legal or policy requirement remains with the appropriate officer. The portal should support that judgement with clear information and a record of the action taken.

    Test with realistic cases

    A demonstration often shows a perfectly completed request. User testing should also include missing information, a duplicate, an amended document and a request that needs another team’s input. Ask staff to complete real tasks rather than simply comment on the appearance of the screens.

    Record the problems and decide which must be resolved before wider use. Check the public journey on a phone and the staff journey under normal working conditions. The aim is to find where the process remains confusing, even when the software appears to function correctly.

    Handover the working process

    A useful delivery pack includes the process map, accepted screen behaviour, staff guidance and a support arrangement. Explain how changes will be considered as the service develops. A new form field, for instance, may affect review steps and reporting as well as the public screen.

    Start with a manageable service where the team can test the complete journey. A successful pilot provides evidence about the next stage: which elements can be reused, which need adjustment and what support people need to work confidently with the portal.

    Explore our Custom business portals and workflow software, related services and Design bookings and visits around the whole service.

    Questions and answers

    Which process should we automate first?

    Choose a bounded, repeated process with an identifiable owner and a clear completion point. Map the current work and exceptions first; unnecessary steps may be better removed than automated.

    Can a portal work alongside our existing systems?

    That depends on the available interfaces, information requirements and access arrangements. Review one complete request and its data handovers first, then compare integration with a simpler staged change.

    Walk us through your current SOP

    Bring a process map, form or example of work moving between inboxes and systems. We can review the handovers and identify a practical first workflow to simplify or automate.

    Book a workflow review
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