Google Ads for moving & removalist companies
More moves, more revenue. From Google.
We get removalists, towing companies and moving services booked weeks in advance — with sharp local targeting, mobile-first landing pages and call-tracked campaigns.
Day 1
Calls coming in
Most launches
60 km
Local coverage
Service area
8+
Service areas
Per campaign
5★
Reviews drive CTR
Star-extension hooks
Real moving companies we have grown
- Cavalo Moving
- Xcel Movers
- Care To Move
- Budget Towing Melbourne
- Green Wagon
We have not published a written-up account in moving companies yet, and would rather say so than show you somebody else's trade. Every account we have published is readable in full, with the numbers left in, and how one of these gets built from nothing describes the work itself rather than a result it produced for someone in another industry.
Somebody is typing it right now.
This is the only advertising where the customer starts the conversation. They have the problem, they type it, and at that moment you are either on the page or you are not.
The searches this page is built for
- removalists melbourne
- moving company near me
- interstate movers
- tow truck near me
Each one is a different person at a different point of deciding, so each one is handled on its own, with its own ad and its own page. That is the whole trick, and it is why one campaign covering all four never works.
Illustration · the slot you are buying
A mock-up of the sponsored slot, not a real listing. The business name and the star rating shown are placeholders — yours are whatever your customers give you.
A free plan, written for moving companies.
We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.
- A 30-minute call with someone who runs accounts, not a salesperson
- Your competitors' ad copy, offers and the searches they are holding
- A written 30-day lead plan with the budget it assumes
- The searches we would refuse to pay for, listed before launch
Get in touch
Only your name and phone number are required. Everything else shapes the first reply rather than gating it.
We respond within one business day
Where the money goes.
Most moving companies hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.
Last-minute movers don't read websites
Most moving customers convert in under 6 minutes from search. If ringing you isn't the easiest thing on the screen, you lose them to whoever picks up first.
Long-distance vs local has different intent
Interstate move enquiries need different copy, different price anchors and different objections handled than local CBD moves. One campaign won't cut it.
Reviews drive your CTR more than copy
Star extensions on Google Ads can lift CTR by 15–25%. If you're not aggregating real reviews and feeding them to Google, you're paying more for fewer clicks.
Quote-form fatigue is killing conversions
Long lead-capture forms are friction. Single-screen mobile forms with progressive disclosure routinely double the form-fill rate.
How we bring the work in.
Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.
- Stage 01
Map your service area
Not city-wide, not guesswork. We work out where your trucks actually go and keep your money inside that footprint.
- Stage 02
Separate the jobs you want
Local, interstate, business relocations and emergency jobs are different customers. Each gets its own message and its own page to land on.
- Stage 03
Make the phone ring
People moving house ring first and read later, so we build for the phone as hard as we build for the form. Every call that comes in is accounted for.
- Stage 04
Stack reviews + star extensions
We help you systemise review-collection so star extensions and seller ratings amplify every ad.
Campaigns are built paused. You read the whole thing first.
Send us what you are running now and we will put a 30-day plan for moving companies in writing. You keep it either way.
- 5.0Across every Google review
- 250+Active engagements, five countries
- $120M+Media under management
- 41Published clauses in the SoudCoh Standard
Two businesses can bid the same and pay very differently.
Cost per lead is not set by your budget. It is set by how tightly the keyword, the ad and the page agree with each other.
Bid tiers set per keyword, not per campaign
The search that books a job and the search that fills a research tab do not deserve the same bid. They get separated first, then priced separately — which is most of the gap between a cheap lead and an expensive one.
Ads pinned only where a claim is fixed
A licence number, a guarantee, a legal line — those get pinned. Everything else stays free so Google can test it, and then we read what it actually served, which is regularly not what we expected.
The account starts pre-negated
Plumbing, electrical and cleaning each have a negative-keyword bank our team maintains by hand from the accounts that came before yours. A new account in that trade inherits it on day one, so you are not paying to learn what we already know.
The page has to answer the ad
Paid traffic sent to a homepage asks a stranger to find their own way. We build the page the ad promised — one screen, one action — because the keyword, the ad and the page saying the same thing is most of what Quality Score is measuring.
Case studies from moving companies like yours.
All case studiesBefore you book anything
Here is what moving companies ask us first.
Before you book a call.
The questions moving companies ask us most often, answered straight.
The first call is free and there is no deck.
Most movers see calls within the first day of campaign going live. Form submissions follow within hours. We pace the launch so the account has clean data to work with by day 7-14.
Yes. Local moves, interstate and business removals are different customers — each gets its own ads, its own landing page and its own share of the spend.
Dynamic call tracking on every ad. Every call is logged, recorded, and tied back to the keyword that triggered it — so we kill keywords that don't convert and double down on the ones that do.
We run the same build in nine other trades.
The structure does not change much between them — the searches, the objections and the price of a job do. Marketing for is the index, if you would rather start there.
- Local, interstate and office moves as three marketsThree genuinely different jobs with three different lead times, and keeping the people who only want to hire a truck out of your enquiries.
- Catching a move weeks before the searchMoving is planned well ahead. Paid social reaches that planning window; search only reaches the last day of it.
- Booked moves rather than quote requestsRemovals attracts comparison shoppers by design. Qualification is what turns the volume into a full truck.
Get the plan
Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.
No pitch deck. No upsell. A real conversation and a written plan.