Google Ads for painting businesses
Quote-ready painting jobs, on tap.
We get painters and painting businesses qualified jobs from Google — interior, exterior, fence, commercial — with sharp landing pages and call-tracked campaigns.
36
Jobs in 24 days
Sydney Fence Painting
Day 3
First quotes
Most launches
$50–$80
Cost per quote
Trade vertical
5★
Star extensions
Real reviews
Real painting businesses we have grown
- Sydney Fence Painting
- Adept Painting
- Clean Painting
- Xtra Quality Painting
What this looks like for painting businesses.
Somebody is typing it right now.
This is the only advertising where the customer starts the conversation. They have the problem, they type it, and at that moment you are either on the page or you are not.
The searches this page is built for
- painters near me
- fence painting melbourne
- house painters
- weatherboard repaint
Each one is a different person at a different point of deciding, so each one is handled on its own, with its own ad and its own page. That is the whole trick, and it is why one campaign covering all four never works.
Illustration · the slot you are buying
A mock-up of the sponsored slot, not a real listing. The business name and the star rating shown are placeholders — yours are whatever your customers give you.
A free plan, written for painting businesses.
We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.
- A 30-minute call with someone who runs accounts, not a salesperson
- Your competitors' ad copy, offers and the searches they are holding
- A written 30-day lead plan with the budget it assumes
- The searches we would refuse to pay for, listed before launch
Get in touch
Only your name and phone number are required. Everything else shapes the first reply rather than gating it.
We respond within one business day
Where the money goes.
Most painting businesses hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.
Painting customers compare 3 quotes
Most painting jobs are won by whoever turns up first with a clear price. If your landing page doesn't make booking trivial, you lose to whoever's faster.
Job-type intent is different
Interior repaints, fence painting, exterior houses and commercial fit-outs are different search behaviours. One generic campaign hides the signal.
Photos sell paint jobs, but your site has stock
Real before/after photography is the single biggest conversion lever in trades. We help you systemise capture and put it on every landing page.
You can't outspend franchises on generic searches
Specific intent — "end of lease painting", "weatherboard repaint" — converts better and costs less than "painters near me".
How we bring the work in.
Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.
- Stage 01
Audit + market map
We work out who you're really up against, where the demand sits, and what your current spend is actually returning.
- Stage 02
Built job by job
Interior repaints, exteriors, fences and commercial each get their own message and their own page.
- Stage 03
Photo + review pipeline
We help you systemise on-site before/after capture and review collection so every campaign compounds over time.
- Stage 04
Optimise + scale
Weekly hands-on optimisation, a monthly account review, and a quarterly look at where your patch actually makes money.
Campaigns are built paused. You read the whole thing first.
Send us what you are running now and we will put a 30-day plan for painting businesses in writing. You keep it either way.
- 5.0Across every Google review
- 250+Active engagements, five countries
- $120M+Media under management
- 41Published clauses in the SoudCoh Standard
Two businesses can bid the same and pay very differently.
Cost per lead is not set by your budget. It is set by how tightly the keyword, the ad and the page agree with each other.
Bid tiers set per keyword, not per campaign
The search that books a job and the search that fills a research tab do not deserve the same bid. They get separated first, then priced separately — which is most of the gap between a cheap lead and an expensive one.
Ads pinned only where a claim is fixed
A licence number, a guarantee, a legal line — those get pinned. Everything else stays free so Google can test it, and then we read what it actually served, which is regularly not what we expected.
The account starts pre-negated
Plumbing, electrical and cleaning each have a negative-keyword bank our team maintains by hand from the accounts that came before yours. A new account in that trade inherits it on day one, so you are not paying to learn what we already know.
The page has to answer the ad
Paid traffic sent to a homepage asks a stranger to find their own way. We build the page the ad promised — one screen, one action — because the keyword, the ad and the page saying the same thing is most of what Quality Score is measuring.
Case studies from painting businesses like yours.
All case studies
Before you book anything
Here is what painting businesses ask us first.
Before you book a call.
The questions painting businesses ask us most often, answered straight.
The first call is free and there is no deck.
Most painters start at $50–$100/day. The trade vertical's CPC is lower than commercial verticals — your dollar goes further than you think.
Yes. We help you systemise before/after capture from your team in the field — usually 5 minutes per job. The compounding effect on conversion is enormous.
Yes — we build a conversion-optimised landing page bundled with the campaign. Your existing website often lacks the conversion patterns Google Ads needs.
We run the same build in nine other trades.
The structure does not change much between them — the searches, the objections and the price of a job do. Marketing for is the index, if you would rather start there.
- Every kind of repaint is a different saleInterior, exterior and commercial repaints are separate buyers with separate budgets, and are worth separate treatment.
- Finished work as the advertisingA well-shot before-and-after outperforms any headline in this trade. This is how that gets targeted and paced.
- Enquiries that are ready to bookPainting quotes are cheap to generate and expensive to attend. This page is about the gap between the two.
Get the plan
Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.
No pitch deck. No upsell. A real conversation and a written plan.