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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a drains-first website, Sydney and NewcastleHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh

    Google Ads for painting businesses Quote-ready painting jobs, on tap.

    We get painters and painting businesses qualified jobs from Google — interior, exterior, fence, commercial — with sharp landing pages and call-tracked campaigns.

    Or call 1800 315 165

    How we can help

    Help customers picture the finish and understand the scope.

    We can connect painting enquiries to the surfaces, properties and project sizes you want. The plan combines service-specific Google Ads, useful search content, local visibility and a project-led website. Customers can see relevant finishes, understand the preparation and request the right kind of site assessment.

    What your customer needs to decide

    • Does the painter have relevant work for this surface and property?
    • What preparation, repairs and protection are included?
    • How will colour selection, access and occupied rooms be handled?
    • What information is needed before a site visit and written quote?

    Choose the services your plan needs

    1. SEO around surfaces and project questions

      Develop pages for the painting services you offer, such as interiors, exteriors, fences and commercial premises. Explain substrate preparation, finishes and project planning in plain language. Link genuine project examples to the services they illustrate.

      • Surface-specific service pages
      • Preparation and finish-selection content
      Explore SEO services

    2. Google Ads for the right painting scope

      Separate whole-property projects from fences, doors and smaller jobs where the business wants them. Align the searches and location settings with your capacity, then use the page to establish the surface, property type and quote process.

      • Project-type campaign groups
      • Job-size and coverage review
      Explore Google Ads

    3. A portfolio customers can compare

      Use clear before-and-after photos from actual projects, supported by the surface, work performed and finish chosen. Provide a short form for location, project scope and timing, with an option to share photos ahead of a site visit.

      • Real project gallery and captions
      • Project brief and inspection enquiry
      Explore website design

    4. Make local painting work visible

      Keep business information accurate and use genuine project imagery and reviews. Where you have relevant local examples, explain the work rather than filling the page with place names. Clear service areas help avoid unsuitable travel.

      • Local profile review
      • Location-relevant project presentation
      Explore local SEO

    5. Prepare the site visit before it is booked

      Collect enough information to decide whether the project suits the crew: property, surfaces, occupancy and target timing. Review the path from enquiry to inspection and accepted quote, including why a job was unsuitable.

      • Site-visit preparation questions
      • Quote-stage and job-fit review
      Improve enquiry quality

    6. Show the work in progress

      Where visual promotion suits the business, use real preparation, masking, application and finished-project footage. Explain the craft and scope with permission to show the property, then send interested customers to the relevant service page.

      • Project-led creative plan
      • Clear service and enquiry destination
      Explore Facebook advertising

    Services your plan can cover

    Residential work

    • Interior painting
    • Exterior painting
    • Doors, trims and feature walls

    Specialist surfaces

    • Timber fence painting
    • Metal and Colorbond fence painting
    • Garage-door and shed painting

    Larger premises

    • Office and commercial painting
    • Factory and warehouse painting
    • Strata repainting

    Bring a few projects you would like to repeat.

    We’ll use your preferred project types, service areas and real work to shape the campaign, service pages and quote process.

    Plan your painting marketing
    Who we work with

    1 painting businesses we’ve worked with

    Every one has a published case study, from Sydney. Where the account carries a measured result it is shown on the card — the change, read from that client's own Google Ads account.

    Client results

    Real accounts. Measured improvements.

    Every figure is a measured change inside a named client’s own account. Open any one for the full case study.

    • Sydney Fence Painting · Sydney

      −33.68%

      lower cost per enquiry · period on period

      Google Ads · Website and landing pages

      Read the case study

    Want us to look for the same gains in your account?

    Get your free auditSee every case study
    One client, start to finish

    From the search to the result — Sydney Fence Painting

    One client, three real pieces of work: the Google ad we wrote, the website we built for them, and what changed in their own account.

    1. The search ad

      Sponsored

      Sydney Fence Painting

      sydneyfenceandroofpaintingco.com.au/Roof-Restore/Sydney

      Big Roof Jobs Welcome | Get a Free Quote Today

      Roof Restore across Sydney. 10+ years, fully insured, 100% workmanship guarantee.

      A real ad we wrote and ran for Sydney Fence Painting.

    2. The website we built

      Colorbond-fence service page, designed and built by our team.

    3. The result

      −33.68%

      lower cost per enquiry · period on period

      Measured in Sydney Fence Painting’s own account · Sydney.

      Read the case study

    We can do this for you: the ad, the website and the result.

    Get my free plan
    Client case studies

    Campaigns and websites for painting businesses.

    See the clients, their locations, the services we promoted and the websites we built. Each project explains what we delivered, with images and a link to the full story.

    Showing 2 of 2 client projects

    Swipe through the projects or use the arrows.

    A closer look

    The work, in three steps.

    Sydney Fence Painting

    Sydney Fence and Roof Painting Co

    Website project

    Start with the business and its customers.

    Sydney Fence and Roof Painting Co provides exterior painting in Greater Sydney, NSW.

    • Greater Sydney, NSW
    • Website design
    • Service pages
    Explore the full project
    Sydney Fence and Roof Painting Colorbond-fence service page
    Make the surface the subject of the page

    From our client campaigns

    The services we advertise.

    These services appear in the Google Ads campaigns we have run for our clients. Explore each business to see its service mix and campaign story.

    painting businesses

    • Colorbond fence painting
    • Timber fence painting
    • Metal and wrought-iron fences
    • Garage-door painting
    • Retaining-wall painting
    • Roof painting
    • Factory and warehouse roof painting
    See all 9 services
    • Shed painting
    • Commercial painting
    Explore 1 client campaign

    Campaign timing follows the job.

    An urgent call and a planned quote need different responses. Our client stories show how scheduled campaigns cover the services people need and when the business can respond.

    Sydney Fence Painting: services and hours

    Google reviews

    Hear from our clients.

    Read SoudCoh’s reviews on Google (opens in a new tab)
    Cost per lead

    What a lead costs for painters on Google Ads

    Whole-house painting typically costs A$40–A$80 per lead on Google Ads in Melbourne and Sydney. Smaller painting jobs cost less, at A$5–A$30 per lead.

    SoudCoh is built on efficiency: every campaign is set up and judged on what a lead and a booked job cost, not on clicks or impressions. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    The moment of intent

    Somebody is typing it right now.

    Search starts with a need. A useful ad and a clear service page help the customer see whether you can help, where you work and what to do next.

    The searches this page is built for

    • painters near me
    • fence painting melbourne
    • house painters
    • weatherboard repaint

    These are examples of different customer needs. We group relevant searches around your services and choose a useful destination for each one.

    Example customer search

    painters near me

    Example ad

    Your Painting Business

    Sydney, NSW

    Explain the service. Show where you work. Make the next step easy.

    Call or request a quote

    The page answers the same question and helps the customer enquire.

    Real Google Ads

    The Google ads that actually ran for painters

    Word for word from client accounts we've run. Every ad below served on Google, built from the headlines we wrote.

    • Sponsored

      Sydney Fence Painting

      sydneyfenceandroofpaintingco.com.au/Roof-Restore/Sydney

      Big Roof Jobs Welcome | Get a Free Quote Today

      Roof Restore across Sydney. 10+ years, fully insured, 100% workmanship guarantee. Free onsite quote, no hidden fees. Eco-friendly spray finish on every roof.

      A real ad we wrote and ran for Sydney Fence Painting.

      See the Sydney Fence Painting case study

    • Sponsored

      Sydney Fence Painting

      sydneyfencepainting.com.au/Restoration/Sydney

      Fully Insured & 5-Star | 100% Satisfaction G'tee

      Trusted colorbond restore specialists. 10+ years, fully insured Sydney crew. Hundreds of 5-star Google reviews. Premium spray finish, workmanship guaranteed.

      A real ad we wrote and ran for Sydney Fence Painting.

      See the Sydney Fence Painting case study

    Want ads like these running for your business?

    Get my free plan
    What people typed

    Real searches that turned into enquiries for painters

    The exact phrases people searched before they got in touch. Your ads and pages should answer these words, not the ones a keyword tool guesses.

    • painting
    • fence painting
    • graffiti removal
    • painting company
    • painting contractors
    • colorbond fence painting
    • painters near me
    • plaster
    • painters doncaster
    • painting melbourne
    • warehouse painters
    • building facade painting
    • colorbond fence spraying
    • colourbond fence painting
    • electrostatic painting sydney
    • metal fence painting
    • metal roof coating
    • painting cost calculator
    • renderer near me
    • rendering south morang
    • roof painting quote
    • spray paint fence
    • repainting a metal gate
    • spray paint colorbond fence

    Real search terms from SoudCoh's research.

    Free · no obligation

    A free plan, written for painting businesses.

    We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.

    • A 30-minute call with someone who runs accounts, not a salesperson
    • Your competitors' ad copy, offers and the searches they are holding
    • A written 30-day lead plan with the budget it assumes
    • The searches we would refuse to pay for, listed before launch
    Or skip the form1800 315 165

    Get in touch

    A few quick questions, then your details. We work with businesses spending A$5,000 a month or more on ads.

    About Painting Businesses

    1 What you need

    Our speciality: Google and Meta ads that bring in paying customers. We measure cost per job, not cost per click.

    2 Your ad spend

    Spending A$5,000 a month or more on ads? That's who we work with — up to A$30,000 a day, and enterprise programmes above that.

    We recommend a minimum of A$5,000 a month in ad spend for most businesses. That's what you pay Google or Meta for your ads — not your revenue. Our management fee is separate.

    Think in daily budgets? About A$165 a day is A$5,000 a month.

    3 Your business

    We look at it before we reply. No website yet? A Facebook page or Google Business Profile link works too.

    4 What you want

    What would make this worth it? A sentence or two is plenty.

    5 Your details

    Handy if you would rather we wrote back than rang.

    We use these details to reply and to set you up in our CRM. See our privacy policy.

    Or call 1800 315 165

    We respond within one business day

    Where the money goes.

    Most painting businesses hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.

    1. Painting customers compare 3 quotes

      Most painting jobs are won by whoever turns up first with a clear price. If your landing page doesn't make booking trivial, you lose to whoever's faster.

    2. Job-type intent is different

      Interior repaints, fence painting, exterior houses and commercial fit-outs are different search behaviours. One generic campaign hides the signal.

    3. Photos sell paint jobs, but your site has stock

      Real before/after photography is the single biggest conversion lever in trades. We help you systemise capture and put it on every landing page.

    4. You can't outspend franchises on generic searches

      Specific intent — "end of lease painting", "weatherboard repaint" — converts better and costs less than "painters near me".

    04 stages

    How we bring the work in.

    Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.

    1. Stage 01

      Audit + market map

      We work out who you're really up against, where the demand sits, and what your current spend is actually returning.

    2. Stage 02

      Built job by job

      Interior repaints, exteriors, fences and commercial each get their own message and their own page.

    3. Stage 03

      Photo + review pipeline

      We help you systemise on-site before/after capture and review collection so every campaign compounds over time.

    4. Stage 04

      Optimise + scale

      Weekly hands-on optimisation, a monthly account review, and a quarterly look at where your patch actually makes money.

    Campaigns are built paused. You read the whole thing first.

    Send us what you are running now and we will put a 30-day plan for painting businesses in writing. You keep it either way.

    Get the 30-day plan
    Built by us

    The work behind the numbers.

    Counts of our own build and optimisation work.

    • 3,122

      search ads that served

    • 2,027

      negative keywords added

    • 1,632

      ad groups built

    Client websites

    Websites we built, captured live.

    Real client sites, designed and built by our team. Open any capture to see the full page, then follow it through to the case study.

    Local detail. Wider reach.

    A plan for the places you serve.

    We can shape a marketing plan for your service area across Australia, New Zealand, the United States, the United Kingdom and the Middle East. We begin with the cities you serve, the language your customers use, local demand and the way your team operates.

    • Australia

      Sydney · Melbourne · Brisbane · Perth · Adelaide · Canberra · Gold Coast · Hobart · Darwin

    • New Zealand

      Auckland · Wellington · Christchurch · Hamilton · Tauranga

    • United States

      New York · Los Angeles · Chicago · Houston · Dallas · Miami · Atlanta

    • United Kingdom

      London · Manchester · Birmingham · Leeds · Bristol · Glasgow · Edinburgh

    • Middle East

      Dubai · Abu Dhabi · Riyadh · Jeddah · Doha · Kuwait City

    Discuss your market for painting businesses
    FAQ

    Before you book a call.

    The questions painting businesses ask us most often, answered straight.

    The first call is free and there is no deck.

    Yes. Fence material, preparation, access and the area to be painted create a different enquiry from an interior repaint. A dedicated campaign and page can explain that scope and help customers send the information needed for a quote.

    A clear image with a short explanation of the surface, preparation and finish helps customers compare relevant work. Use consistent angles for before-and-after pairs, and obtain the appropriate permission before showing a customer’s property.

    A simple enquiry form may be more useful when condition, access and preparation materially affect the quote. If you offer a calculator, explain its assumptions and the assessment needed before a final written scope is agreed.

    Whole-house painting typically costs A$40–A$80 per lead on Google Ads in Melbourne and Sydney. Smaller painting jobs cost less, at A$5–A$30 per lead. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    Research for painting businesses

    White papers on what the data shows for trade and home-service businesses, with the method to check your own account.

    All white papers

    Explore the approach for other industries.

    Different customers need different information. Explore the services, customer decisions and project examples for each industry. Marketing for is the index, if you would rather start there.

    Get the plan

    Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.

    Call 1800 315 165

    No pitch deck. No upsell. A real conversation and a written plan.