Innovation and strategy mentorship Every business has one constraint.

It depends on the cadence and who is in the room. A one-off business model review and sprint is priced as a fixed piece of work; ongoing founder mentorship is a monthly fee set by how often we meet and how many people we are working with. Both are quoted in writing after the first call, with the scope in plain English. The first conversation is free and carries no obligation.

The read takes two weeks and the sprint lands in week three, so you have a ranked roadmap inside a month. Decision-making usually changes first, because the frameworks are written down and can be applied immediately. Structural moves — pricing, packaging, a new segment — take a quarter or more to read honestly, and we would rather say that than promise a date we cannot hold.

No long-term lock-in. We would rather keep the work because it is useful than because a contract says you have to stay. What we do ask for is enough runway to be fair to the engagement — a strategy cycle judged on its first fortnight is being judged during the part where we are still reading. The terms are put in front of you in plain English before anything is signed.

You do. The business model analysis, the market read, the ranked roadmap, the decision frameworks and every document produced in the engagement are yours to keep and to use without us. That is the point of mentorship rather than management. Where we also run media for a client, the ad account arrangement is separate and is set out in writing before anything starts.

We say so at the review, in plain English, and we change it. An initiative that is not moving gets stopped rather than defended, and what we learned goes into the frameworks so the next decision is better informed. If the honest answer is that the constraint sits somewhere we cannot help with, we would rather tell you than keep billing for advice about the wrong problem.

A standing review at a fixed cadence with the same document every time: what moved against the roadmap, what did not, what changed and what happens next. Matched Word and PDF documents carry the same numbers and the same date. Nothing is presented as a surprise — if something slipped, you hear it from us at the review rather than discovering it later.

Whoever makes the decisions, which in most engagements means the founder or managing director and the person who owns marketing. Sprints run wider — usually the leadership team, plus anyone who will have to execute. We would rather have five people who can commit than fifteen who can only comment, and we say that before the session is booked.

Both, with different work. For a newer business the questions are model and market: who is the customer, what will they pay, and what is the first repeatable channel. For an established one the questions are usually constraint and capability: what is limiting growth, and who inside the business will own the fix. We adjust the engagement, not the method.

Yes. Store economics, contribution margin per order, repeat rate, category expansion and marketplace strategy are all in scope, and so are the operational limits behind them. The questions are different from a services business but the method is the same: read the model as it operates, name the constraint, then rank the moves against it.

Yes, as a matter of course, and we will sign yours rather than insisting on ours. Financials, customer data, pricing and roadmaps stay inside the engagement. Public-sector and cultural clients are published as sector and jurisdiction only — we do not name them anywhere on this site, and the same standard applies to you.

Yes. We are based in Melbourne and run engagements across Australia, the United Kingdom, Saudi Arabia, the United Arab Emirates and New Zealand. Mentorship sessions run virtually as standard; sprints are worth doing in a room together where the travel earns itself. Time zones are agreed in the first conversation, not assumed.

A coach works on how you make decisions. We do that too, but we also do the analysis underneath them — the model, the market, the competitor read and the numbers — and we run live advertising accounts, so the recommendations are tested against what actually happens when money is spent. If what you need is purely coaching, we will say so.