Google Search campaigns Search is where buying starts.

They do different jobs and plenty of accounts run both. Search captures intent expressed in words — a service, a problem, a suburb — which makes it the workhorse for calls, bookings and quote requests. Shopping answers a product query with an image, a price and a review before anyone clicks, so it carries the load for online stores. If you sell services, start with Search. If you sell products, we run Shopping alongside it and let the search term data decide where the budget goes.

Two separate numbers. Your ad spend goes to Google, and what it needs to be depends on how competitive your keywords are and how many jobs you want — the smallest companies we work with invest a minimum of A$3,000 a month, and our largest clients run multiple eight figures a month across paid channels. Our management fee is separate and scales with the work. There is no one-size-fits-all answer, which is why the first call is free: you get a real number for your situation before you commit to anything.

Search ads can produce calls and form submissions within hours of going live, because you are meeting demand that already exists rather than creating it. The first two to four weeks are an optimisation period — we are reading search terms daily and cutting waste. Accounts usually settle into their best rhythm around 60 to 90 days, once there is enough conversion data to bid confidently. Pink Flamingo booked 138 jobs in 41 days; Cleanetic booked 53 in its first 15 days on a brand-new account. Your industry, competition and budget all move that timeline.

No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a Search campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. The terms are put in front of you in plain English before anything is signed.

We own and run the account, because the build is proprietary methodology refined across 250+ engagements — bidding architecture, negative-keyword libraries, audience stacks and conversion tracking. You get full-visibility reporting on performance and spend at all times, and on long-term marketing agreements ownership and handover options are available to discuss. You will never be in the dark about what is in the account or what it is doing.

We tell you, in the report, in plain English, and we change what we are doing. A campaign that is not producing gets restructured, repointed at a different set of searches, or stopped. If the honest answer is that paid search is not the right channel for your business right now, we would rather say so than keep billing you for it. What we will not do is let it run quietly and hope it comes good.

We report on a fixed cadence, good news or bad. Every report says what you spent, what it produced, what we changed and why, and what we are doing next — written in the language you use about your own business rather than platform jargon. You can also see live performance and spend for yourself at any time. If a number moved, you will find out from us before you find out from your bank statement.

We start from what your customers type, not from a volume list. Competitor analysis, search volume data, your own past enquiries and intent mapping all feed in. We begin with the high-intent terms that indicate someone is ready to buy, then expand outward as the account accumulates conversion data. Just as importantly, we decide up front which searches we are refusing to pay for — those become negative keywords before the campaign goes live.

Exact match shows your ad for that search and its close variants — the tightest control and usually the best cost per job. Phrase match catches the search plus words either side of it, which is how you find the phrasings you had not thought of. Broad match lets Google interpret the keyword widely; it can find genuine new demand, but only with strong negatives and real conversion data behind it. We use all three, in that order of trust, and the search terms report decides what moves where.

Quality Score is Google's 1–10 rating of your expected click-through rate, your ad relevance and your landing page experience. It matters because it moves what you pay: two businesses can bid the same amount and pay very different prices for the same position. It is mostly a measure of whether the keyword, the ad and the page all say the same thing — which is why the structure underneath an account matters more than the bid sitting on top of it.

Yes to both. We write the ad copy for the search it answers, and never recycle it across the account. And we strongly recommend a dedicated landing page rather than sending paid traffic to your homepage — the page has to answer the ad's promise in its first screen. If your site cannot do that yet, we build the page. It is part of the same job, not an extra.

Yes — by suburb, by postcode, or by a radius around your premises, and we use presence targeting so you are paying for people who are actually there rather than people reading about the area from somewhere else. It works the same way in any city we run: Sydney, Perth, Brisbane, Adelaide, Canberra, and outside Australia in the UK, the UAE, Saudi Arabia and New Zealand.