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    SoudCoh
    Kleening Crew

    End-of-lease and residential cleaning · Brisbane, QLD

    Kleening Crew Brisbane: an end-of-lease cleaning website for Brisbane renters

    We built a home page with Brisbane named above the headline. We also added a fixed-price quote form that asked for the property and the date.

    Services
    Website design and build · Quote form design · Google Ads landing page
    Talk to us about your website

    Project highlights

    What we delivered for Kleening Crew Brisbane.

    A closer look at the services and features delivered. Open a tile for the source behind each detail.

    • Project highlight

      Property + date

      a fixed-price quote form for end-of-lease cleaning

      Website delivery

    • Nearly 1 in 5

      Brisbane enquiries marked booked or won by the team

      Whole campaign, about five weeks of ads

    • 19 in 20

      Website quote requests that came from Google Ads

      While the ads ran, once each request recorded its source

    • 84%

      Identified Brisbane ad clicks that came from bond-clean searches

      Whole campaign

    • 4

      Names for the same move-out clean, explained on the pricing page

      Seen on the site

    Project notes

    The site is described as it ran during the Google Ads campaign, from screenshots taken at the time. Screenshots show the delivered website. Campaign outcomes, where included, use the periods and definitions in the linked advertising case study.

    In one minute

    The 60-second version

    Kleening Crew Brisbane, from the brief to the result in 5 short slides.

    1. The business

      The Brisbane arm of an end-of-lease cleaning business

      A fixed price, a clean done to the agent's checklist and a free re-clean if the agent raises anything, for renters handing a Brisbane property back.

      Kleening Crew Brisbane home page with a Brisbane badge, the bond-back headline and a fixed-price quote form

    2. The brief

      Show Brisbane renters they are in the right place

      The site had to say Brisbane straight away, reach a fixed price without a phone call, and work as the landing page for the ads from day one.

      Kleening Crew Brisbane home page with a Brisbane badge, the bond-back headline and a fixed-price quote form

    3. What we built

      Brisbane up front and a form that can price the job

      A Brisbane badge, the bond-back headline and a fixed-price form asking for the suburb, service, bedrooms, bathrooms and a date.

      Kleening Crew Brisbane home page with a Brisbane badge, the bond-back headline and a fixed-price quote form

    4. Pricing

      One clean, four names, one fixed price

      The pricing page said quotes are locked in writing and that bond, vacate, move-out and end-of-lease cleans are the same job.

      Kleening Crew Brisbane pricing page explaining that one service goes by many names

    5. What it connects to

      Nearly one in five enquiries booked or won

      Across the campaign, nearly one in five Brisbane enquiries were marked booked or won, and 19 in 20 website quote requests came from Google Ads.

      Nearly 1 in 5enquiries booked or won

      Kleening Crew Brisbane pricing page explaining that one service goes by many names

    Insights

    Inside the build

    Details from the Kleening Crew Brisbane project. Open a card for the finding and its source.

    • The build

      2

      Brisbane was named before the headline and in the quote form

      A badge above the headline named Brisbane and the bond-back guarantee, and the suburb field used a Brisbane suburb as its example. A renter could tell at a glance that the business worked in their city.

    • The build

      84%

      The site led with the bond, which is what most Brisbane searchers were looking for

      The headline promised the bond back and the badge named the guarantee. More than four in five identified Brisbane ad clicks came from bond-clean searches, so the first screen answered the question most visitors arrived with.

    Kleening Crew

    Campaign work · Kleening Crew Brisbane

    The campaign behind the enquiries.

    See the advertising work for Kleening Crew Brisbane, with the results and measurement explained in each campaign case study.

    Campaign case study

    Kleening Crew Brisbane: nearly one in five enquiries booked or won

    Kleening Crew Brisbane: nearly one in five enquiries booked or won. See the campaigns, customer journey and measured results.

    Read the campaign case study

    The website, working

    Kleening Crew Brisbane’s website, up close.

    The real pages on desktop and phone. Select any screenshot to see it full size.

    The details that matter

    Kleening Crew Brisbane desktop home page with its main features numbered
    1. Get your fixed price A form beside the headline, starting with a name, phone and email.
    2. Brisbane first A badge named Brisbane and the bond-back guarantee above the headline.
    3. A Brisbane suburb in the form The suburb field used a Brisbane suburb as its example, followed by the service, bedrooms, bathrooms and a date.
    4. Call now in the corner A call button and the bond-back badge stayed on screen as the visitor scrolled.

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Brisbane, before the headline

      A badge above the headline named Brisbane and the bond-back guarantee, and the suburb field in the quote form used a Brisbane suburb as its example.

      Kleening Crew Brisbane home page with a Brisbane badge, the bond-back headline and a fixed-price quote form
      Open full-size screenshot

    2. Website detail

      One service, many names

      The pricing page explained that bond, vacate, move-out and end-of-lease cleaning are the same job, with one fixed price and what the clean includes.

      Kleening Crew Brisbane pricing page explaining that one service goes by many names
      Open full-size screenshot

    The case study

    The project, connected.

    The brief, the work and what it delivered.

    1. The starting point

      Kleening Crew Brisbane

      Kleening Crew Brisbane is the Brisbane arm of an end-of-lease cleaning business serving renters.

      End-of-lease and residential cleaning · Brisbane, QLD

      Kleening Crew

      SoudCoh services

      • Website design and build
      • Quote form design
      • Google Ads landing page

    2. What we put in place

      The website experience

      • A home page with Brisbane named above the headline.
      • A fixed-price quote form that asked for the property and the date.
      • A pricing page that explained four names for one clean.
      Kleening Crew Brisbane home page with a Brisbane badge, the bond-back headline and a fixed-price quote form
      Home page — A Brisbane badge, the bond-back headline and a fixed-price form that asks for a Brisbane suburb, the service, bedrooms, bathrooms and a date, with a call button and the guarantee in the corners.Explore the website screenshots

    3. What the project delivered

      The outcome

      We built a home page with Brisbane named above the headline. We also added a fixed-price quote form that asked for the property and the date.

    In this case study

    White paper · PDF

    Marketing for home services in Australia

    58 pages · 2.3 MB

    Download this PDFRead it on the page

    We built a home page with Brisbane named above the headline. We also added a fixed-price quote form that asked for the property and the date.

    The business

    Kleening Crew Brisbane is the Brisbane arm of an end-of-lease cleaning business. Its customers are renters handing a property back, and the offer matches the Sydney business: a fixed price, a clean done to the agent's checklist and a free re-clean if the agent raises anything.

    The brief

    Renters in Brisbane needed to see straight away that the business worked in their city, and to get a fixed price without a phone call to fill the gaps.

    The website, the phone line and the Google Ads campaign went live together, so the site had to work as the landing page for the ads from the first day.

    Brisbane up front

    The home page opened with a badge naming Brisbane and the bond-back guarantee, then the headline and a short promise of fixed prices, the agent's checklist and a re-clean. Beside it sat a form titled Get your fixed price, which asked for a name, phone and email, then the suburb, using a Brisbane suburb as its example, the service, bedrooms, bathrooms and a preferred date.

    A pricing page that names the job

    The pricing page said every quote is locked in writing, and explained that bond, vacate, move-out and end-of-lease cleaning are the same job under different names, with one starting price and a list of what the clean includes. The menu also carried a checklist, the service areas, an about page and contact details.

    Reassurance in the corners

    A Google rating sat in one corner of the screen, and a bond-back guarantee badge and a call button in the other, so the guarantee and the phone stayed in view as the visitor scrolled.

    Built for phones

    The site was built for renters on their phones, and about three in four ad enquiries with a known device came from a mobile phone. The layout stacked into a single column with a compact menu, and kept calling and requesting a quote as separate, easy-to-find actions.

    What it connects to

    Every quote request recorded where it came from, and calls and forms were matched to the client's job records. Over the whole campaign, nearly one in five Brisbane enquiries were marked booked or won, and 19 in 20 website quote requests with a recorded source came from Google Ads.

    The Kleening Crew Brisbane campaign case study sets out how that was measured, and the Kleening Crew Sydney website case study covers the sister site. For more, see our website design services and marketing for cleaning businesses.

    Key design decisions
    • A home page with Brisbane named above the headline.
    • A fixed-price quote form that asked for the property and the date.
    • A pricing page that explained four names for one clean.
    • Brisbane was named above the headline and in the quote form's suburb example.

    Tags

    • Website design
    • End-of-lease cleaning
    • Brisbane, QLD

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

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    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

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    How did the Brisbane site differ from the Sydney site?

    It used the same layout, but Brisbane was named in the badge above the headline, the suburb field used a Brisbane suburb as its example, and the phone number was Brisbane's own.

    What did the quote form ask for?

    A name, phone and email, then the suburb, the service, bedrooms, bathrooms and a preferred date, which is enough to work out a fixed price.

    Why explain four names on the pricing page?

    Renters call the same clean bond, vacate, move-out or end-of-lease cleaning. Saying so plainly helps them compare quotes for the same job.

    How did the site connect to the Google Ads?

    The ads sent renters to the site, quote requests recorded their source, and calls and forms were matched to the client's job records. The campaign case study reports the results.

    What did SoudCoh deliver for Kleening Crew Brisbane?

    A home page with Brisbane named above the headline. A fixed-price quote form that asked for the property and the date. A pricing page that explained four names for one clean.

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