Mr & Mrs Steamer: a cleaning website built around the crew’s own work

We built a short tag on every service card that says what makes it different. We also added 15 before-and-after pairs from the crew's own jobs and a UV inspection video.

The business

Mr & Mrs Steamer is a husband-and-wife cleaning crew in Canberra. They steam clean carpets, upholstery, mattresses and rugs, treat pet stains and odours, restore tile and grout, and take on end-of-lease, deep, domestic, pre-sale and short-stay cleans. They also run cleaning programmes for schools, clinics, hotels and cafes, gyms, event venues and offices, seven days a week.

The brief

A personal business with a long service list has two jobs online. It has to feel like the couple who will turn up, and it has to give each service, and each kind of venue, a page that answers the questions for that job. A tenant chasing a bond, a parent with a stained couch and a clinic manager booking after-hours cleaning all need to see that the crew does exactly their kind of clean.

19 services with a reason on every card

The live site holds 40 pages: 19 service pages, six industry pages, seven guides, a blog index and the about, careers, contact, FAQ and policy pages. The Services menu groups the work as residential, specialist and commercial. On the home page, each of the 19 services is a card with a short tag that says what makes it different: Same-day use for carpet dry cleaning, Enzyme treat for pet stains, Bond back for end of lease, After hours for commercial carpets.

Each service page opens with a bold heading, a highlight on the key word and three trust chips, beside the callback form with that service already chosen. Below it, the page sets out what is included, a three-step process and answers to the common questions. The end-of-lease page carries a vacate checklist of the areas agents inspect; the pet stain page shows a UV inspection video from a Canberra job beside a stain lifted after treatment.

Proof from the crew's own jobs

The home page opens its proof with 15 before-and-after pairs, from a red wine stain and a fabric lounge to shower grout and oven racks, labelled as the crew's own work. Google reviews follow, and a floating badge keeps the review score in the corner of every page.

Six industries, each with what it needs

Education leads with asthma-safe products and after-hours scheduling, medical with infection control, hospitality with fast room turnovers, fitness with equipment sanitising, entertainment with post-event turnaround and corporate with daily and weekly programmes. Each industry page sets out the challenges for that kind of site, the services it recommends and answers for operators, such as whether the crew can work overnight.

A callback form that asks about the space

The form asks for a name, an email, a phone number and the suburb, then the service, and invites the visitor to describe the space: rooms, square metres and anything special. It promises a reply within 30 minutes with no obligation, so the first conversation can be about the actual job.

Built for phones

On a phone the header keeps the logo and a menu button. The headline and the husband-and-wife introduction come first, followed by two full-width buttons, Book My Clean and a call button, and the trust chips. Floating buttons keep the review score and a call button in reach as the visitor scrolls, and on a service page the callback form follows the opening lines with the service already chosen.

What it connects to

The business also advertises on Google. The Mr & Mrs Steamer Google Ads case study covers that campaign and what it returned in won work. For a cleaning business with a broad service list, see our website design services and marketing for cleaning businesses.