We built two menus, one by job and one by premises. We also added before-and-after photos on the home, carpet and hospitality pages.
The business
Retro WC Cleaning is a Melbourne cleaning crew working in homes, offices, gyms, hotels, schools and clinics. Its work runs from end-of-lease, domestic and deep cleans to carpet, upholstery, mattress, rug, oven, tile and grout, window and pressure washing jobs, and on to commercial programs for businesses.
The brief
A wide range is hard to read on one page. A tenant who needs a bond clean, a family with a stained carpet and a clinic manager who needs a regular program all arrive with different questions. The brief was to let each of them start where they are, from the job or from the premises, and to keep a quote one step away on every page.
The site also had to carry the brand: cream, yellow and navy, heavy outlines and a confident, plain voice, from the home page to the smallest service page.
Two menus
The Services menu splits 15 services into three groups. Residential holds end-of-lease, domestic, deep, pre-sale and Airbnb cleaning. Specialist holds windows, carpet steam and dry cleaning, upholstery, mattresses, rugs, ovens, tile and grout, and pressure washing. Commercial holds the business cleaning program. The Industries menu offers six kinds of premises: education, medical, hospitality, fitness, entertainment and corporate.
Service pages that explain the job
Service pages open with a short promise and the quote form beside it. Pages such as carpet steam cleaning then show a before-and-after photo, list what the clean includes, set out the steps and close with common questions and the services often booked with it. The carpet page lists twelve inclusions, from pre-vacuuming to a final walk-through, with add-ons marked.
Industry pages written for the premises
Each industry page names its sector in the opening, lists what that kind of premises needs and recommends the services that suit it. The hospitality page covers late-night and pre-dawn work, kitchen degreasing, linen and turnover, and front-of-house, with before-and-after photos of a guest room and a kitchen.
Proof and guides
The home page carries a scrolling row of before-and-after photos, from an end-of-lease clean and an oven to an Airbnb turnaround, four reasons to choose the crew, a three-step explanation of how a booking works and the Google rating. Seven guides answer questions people ask before they book, from an end-of-lease checklist to restoring tile and grout.
Built for phones
On a phone, the menus fold behind one button and the headline, the opening line and the Book My Clean and Call buttons fill the first screen. Two round buttons float at the side of every page, one of them to call, and the quote form follows directly below the opening on service pages.
What it connects to
The site is where Retro WC Cleaning's Google Ads land. Each ad is written for one job and sends people to a page with the quote form near the top. Since ads began, about 1 in 7 Google Ads clicks became a quote request or tracked call. The Retro WC Cleaning campaign case study sets out how that was measured.
For a cleaning business with a wide range to explain, see our website design services and marketing for cleaning businesses.
