We built a scope of work and quote heading on every service and industry page. We also added a published scope of work page with 30 tasks across six areas.
The business
Robust Cleaning runs commercial cleaning programs across Melbourne for offices, healthcare and aged care, retail, hospitality, education and industrial sites. Its crews are uniformed and police-checked, each site has a local supervisor, and every clean is signed off digitally, with a re-clean guarantee if something is missed.
The brief
A facility manager does not look for cleaning in general. They look for someone who cleans their kind of site: a warehouse, a clinic, a school, a mine camp. They also want to know what a contract includes before they ask for a price.
The brief was to give each sector and service a page that speaks to that site, to publish the scope of work in plain terms, and to make the quote form ask about the premises so the first conversation starts with the right details.
Industries and services, side by side
The Industries menu lists 19 sectors, from retail and education to onshore mining, maritime and defence. The Services menu lists 11 services, from office, warehouse and medical cleaning to strata, carpets, windows and pressure washing. On the home page the same 19 sectors appear as a grid, and the 11 services as a row of links.
A page for each site, with its own scope
Every service and industry page follows the same plan. It opens with a headline written for that site and the quote form beside it, then a scope of work for that site, three points on what sets the service apart, a mid-page prompt to get a costed plan for that kind of site, related services and common questions. The office page lists ten areas, from workstations and boardrooms to printer zones and periodic deep cleans.
The scope of work and pricing approach, published
A scope of work page lists 30 tasks across six areas of a typical site: workstations, boardrooms, kitchens, bathrooms, reception and periodic work. A pricing page, linked from the main menu, explains how a contract is costed and what is always included, and the scope of work page is linked from the site footer.
Local crews and a headline that changes suburb
The home page headline cycles through Melbourne and 13 suburbs, from Southbank and Richmond to Dandenong and Frankston. Further down, three region pages for the CBD, the northern suburbs and the southern suburbs list the suburbs and precincts each local crew covers.
A form that asks about the site
The quote form asks for a name, email, phone, the suburb or area and a description of the site. A short note above it points people looking for cleaning work to the careers page, so the form stays for clients. Twenty guides are built around the questions facility managers ask, such as how often an office should be cleaned.
Built for phones
On a phone, the menu folds behind one button and a bar fixed to the bottom of the screen keeps Free Quote and Call Now in reach on every page. The headline, the opening line and the quote and call buttons fill the first screen, with the Google rating and the quality standards just below.
What it connects to
The site is where Robust Cleaning's Google Ads land. Service and industry ad groups send people to the matching page, and pricing searches land on the page that explains how a site is costed. Since ads began, about one in eight Google Ads clicks became a call or quote request. The Robust Cleaning campaign case study sets out how that was measured.
For a commercial cleaning business that needs a page for every kind of site, see our website design services and marketing for cleaning businesses.
