Rubbish Removal WA: a Perth rubbish-removal website built for bulk clear-outs

We built 17 service pages in four menu groups. We also added a quote form that opens with the service chosen on 16 of the 17 pages.

The business

Rubbish Removal WA is a family-owned Perth business that specialises in bulk and large property clear-outs. Its team takes on full house clearances, deceased estates, insurance jobs, vacates, storage units, garages, and office and warehouse clearances, with a dedicated fleet and the crew to clear a whole property in a day. Single items such as couches, mattresses and white goods are handled too, but the larger, full-load jobs come first.

The brief

A clear-out is priced on more than the name of an item. The team needs to know the kind of job, the volume and how easy it is to get to. The brief was to give each kind of clear-out its own page, to make the business's focus on bigger jobs clear from the first screen, and to ask for those details in the first message rather than on a return call.

17 service pages in four groups

The Services menu sorts 17 service pages into four groups. Residential covers full house and household rubbish, furniture, couches, mattresses, white goods and garages. Commercial covers office rubbish removal, office cleanouts and property manager cleanouts. Specialty cleanouts covers deceased estates, insurance jobs, vacates and storage units, and general removal covers junk, verge collections and tip runs.

A quote form that already knows the job

Every service page opens with its service and Perth in the headline and the quote form beside it. On 16 of the 17 pages, the form opens with that service already chosen. The message box asks for the type of job, the volume and the access, and the phone number sits under the button for anyone who would rather call.

Pages that follow the job

Each service page then sets out the reasons to choose the team, the bulk jobs it specialises in for that service, the people it works for, four steps written for that job, what it removes and the parts of Perth it covers. The deceased estate page is written with care for families and executors, with its own tag line and reassurances, and lists the people it works with, from executors and estate lawyers to property managers and aged care facilities.

A home page that leads with bulk jobs

The home page tells visitors in its first lines that the team focuses on larger, full-load jobs. It follows with the family team and its truck, a grid of service cards with photos, the four-step process, eight reasons Perth families choose the team, how rubbish is sorted and disposed of, and the areas covered north and south of the river, in the east and hills, and in the inner city and west.

Built for phones

On a phone, the menu folds behind one button and the headline, the opening line and the Call and Get a Free Quote buttons fill the first screen. A Call Now button floats at the bottom right of every page, and a Book Removal tab sits on the right edge.

What it connects to

The site is where Rubbish Removal WA's Google Ads land. Calls from the ads come through a number only the ads carry, and the website's quote forms record the ad click, so enquiries are traced to the ads and matched to the jobs the client marks as won. After the campaign refocus, Google Ads has returned 11.3× its cost in won work. The Rubbish Removal WA campaign case study sets out how that was measured.

For a removal or clearance business that wins on bigger jobs, see our website design services.