Google Shopping ads agency, Melbourne The product sells before the click.

Two separate numbers. Your ad spend goes to Google, and what it needs to be depends on your catalogue, your margins and how competitive your products are — we recommend a minimum of A$5,000 a month for most businesses, and the largest companies we work with currently invest up to A$30,000 a day in advertising, with enterprise programmes above that. Our management fee is separate and scales with the work; on a store the first month usually carries more of it, because the feed is rebuilt before anything is bid on. The first call is free, so you get a real number before you commit.

Shopping can produce orders in the first days, because the demand already exists and you are answering it with a product, a price and a photo. The honest caveat is the feed: if titles and attributes need rebuilding and disapprovals need clearing, that work comes first and it is worth doing properly. Most stores are in a settled rhythm around 60 to 90 days, once there is enough purchase history to bid to a return on ad spend rather than to clicks. Your margins, your competition and your catalogue size all move that.

No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a Shopping campaign judged in its first ten days is being judged while the feed is still being fixed. The terms are put in front of you in plain English before anything is signed.

Merchant Center is claimed against your website, so it belongs with your business and we take an admin seat on it — your product data stays yours. The Google Ads account we own and run, because the build is proprietary methodology refined across 250+ engagements: campaign architecture, negative-keyword libraries, audience stacks and conversion tracking. You get full-visibility reporting on performance and spend at all times, and on long-term marketing agreements ownership and handover options are available to discuss.

We tell you, in the report, in plain English, and we change what we are doing. A product group that is spending without selling gets its own budget, a lower bid, or switched off. If the honest answer is that your margin cannot support paid search at the price the auction is asking, we would rather say that than keep billing you for it. What we will not do is let it run quietly and hope it comes good.

Revenue first, then the things that moved it: spend, orders, average order value, return on ad spend, and which products carried it. Each report also covers what we changed and why, and what happens next, written in the language you use about your own business. You can see live performance and spend for yourself at any time. If a number moved, you find out from us before you find it in your own accounts.

It is where your product data lives so Google can show your products — in Shopping ads, in the free listings, and in the product surfaces across Search and Images. It holds your titles, descriptions, images, prices, availability, shipping and tax settings, and it is where disapprovals are reported. We handle the setup, the website claim, the feed and the ongoing maintenance, and we fix issues in your store where the data comes from rather than patching them in a spreadsheet that goes stale.

The usual causes are a price or availability that does not match the landing page, a missing GTIN or brand, an image with promotional text on it, a restricted product category, or a website claim and returns policy that were never completed. We audit every disapproval, fix the cause at the source, and re-check weekly — because a catalogue that changes daily will drift back. The goal is a boring feed health screen, permanently.

We will not quote you a number before we have seen your margins, because it would be a guess dressed up as a promise. What we can tell you is how it gets set: we work back from what a product actually earns you after cost of goods, shipping and returns, and set the target above the point where an order stops being worth having. Then we report against that target rather than against an industry benchmark that has nothing to do with your business.

No. Shopping works with any platform — Shopify, WooCommerce, BigCommerce, Magento, Squarespace or a custom-built store. Some platforms have a direct Merchant Center connection, others need a feed file or a feed tool; either way the product data ends up in the same place. If your platform's built-in feed is producing weak titles, we override them rather than accept them, because the title is the part that decides whether you show at all.

Standard Shopping keeps the controls: product groups, bids, priorities and negative keywords, and a search terms report you can act on. Performance Max reads the same feed but hands targeting and channel distribution to Google's automation, and it outranks standard Shopping when the two overlap. Plenty of accounts run both deliberately, with brand exclusions and a clear split. What we will not do is let Performance Max absorb a working Shopping campaign and then call the result an improvement.

Often yes, and sometimes it is easier. With twenty products you can write every title properly, photograph them well and know the margin on each one, which is exactly the work that carries a Shopping account. The thing to watch is search volume: if very few people search for what you sell, Shopping alone will not create that demand, and the budget is usually better split with Search and remarketing. We will tell you which situation you are in before you spend.

We write them, you approve them. We draft the titles for the way people search — brand, product type, then the attributes buyers type — and send them to you before we submit anything, because you know your products better than we do. Where your store platform allows it we push the changes back into the store so the site and the feed stay consistent; where it does not, we override them in the feed instead.