Lead quality More leads is the wrong target.

It is scoped from what you already have. An account with a working tag manager, a CRM with an API and clean conversion definitions is a few days of work. An account with none of those is a rebuild, and we will say so before you commit rather than after. Our management fee is separate from your media budget and scales with the work — the smallest companies we work with invest a minimum of A$3,000 a month in media, and our largest clients run multiple eight figures a month. The first call is free and you get a real number for your situation on it.

The plumbing takes days. The learning takes longer, because the platforms need volume before a signal means anything to them — for most accounts that is somewhere between thirty and ninety days of closed outcomes flowing back. Businesses with long sales cycles wait longer, because a deal that closes in four months cannot teach the bidding anything in week two. What you will see immediately is a report that finally names the difference between an enquiry and a customer.

No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — this work is judged on outcomes that have not happened yet at week two, so judging it then is judging the plumbing rather than the result. The terms are put in front of you in plain English before anything is signed.

The customer data is yours, always, and it stays in your CRM. We own and run the ad accounts, because the build is proprietary methodology refined across 250+ engagements — bidding architecture, negative-keyword libraries, audience stacks and conversion tracking. You get full-visibility reporting on performance and spend at all times, and on long-term marketing agreements ownership and handover options are available to discuss.

We say so in the report, in plain English, and we change what we are doing. Usually one of three things is true: the definition of a good lead was wrong, the CRM statuses are not being kept up to date, or the volume is too low for the platforms to learn anything from. All three are findable, and we go looking for them rather than waiting for you to ask. If the honest answer is that the channel is wrong for your business, we would rather tell you than keep billing for it.

We work to a three-day cycle, good news or bad: we pull the data, we read it, we write the recommendations, and we send you a Word document and a PDF carrying the same numbers and the same date. Once the outcomes are coming back we change what we report — revenue by channel instead of leads by channel, cost per customer instead of cost per lead. Then we sit down with you and go through it, and what you say in that room is what we build the next quarter from.

You need somewhere the outcome of every enquiry is recorded and kept up to date. That is usually a CRM, and we work with the common ones through their APIs. It can also be a spreadsheet your team genuinely maintains, which is a slower round trip but a real one. What does not work is outcomes living in somebody's head or in a mailbox, because there is nothing there to send back.

Customer lists are hashed before they leave your systems — the platforms receive a one-way fingerprint of an email or phone number, matched against their own hashes, and never the raw value. We configure consent so the signals respect what your visitors actually agreed to, and we do not send data you have no basis to send. If you operate under a privacy regime with specific requirements, bring it to the first call and we will build to it.

It usually means the same revenue from less work, and often more. The budget stops buying enquiries that were never going to close and starts buying the ones that do, so the enquiry count can fall while the job count holds or rises. That is why the reporting has to change at the same time — a lead-count report will make a successful quarter of this work look like a bad one.

Yes, and it is often easier there, because the purchase and its value happen on your own site and can be sent back within seconds instead of weeks. Value-based bidding on real order values, audiences built from repeat purchasers rather than all buyers, and returns fed back so the platforms stop chasing customers who send everything back. Same round trip, shorter cycle.

Browser-side tracking runs in your visitor's browser, where ad blockers, tracking prevention and abandoned sessions all take a share of the events before they arrive. Server-side sends the same event from your own server instead, and the two are deduplicated on a shared event ID so nothing is counted twice. If you are running Meta ads at any meaningful budget, yes — the bidding is only as good as the events it can see.

Often, yes. The measurement layer, the CRM connection and the value signals can all be added to a live account without touching its structure, and that is usually where we start because it is the fastest thing to prove. Whether the campaigns then need restructuring is a question the new data answers within a month or two — and if it says no, we will tell you that too.