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    Impress Blinds — cost per recorded Google Ads conversion down 62.63%SLS Solicitors — cost per recorded Google Ads conversion down 58.48%FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Website Development
    247 Service Mate

    247 Electrician Mate: electrical website design in Melbourne

    247 Electrician Mate · Electrical services · Melbourne, VIC

    The short version · Website delivery

    247 Electrician Mate — an electrical website organised for faults and planned installations.

    Talk to us about your websiteAll case studies
    247 Service Mate

    Campaign work · 247 Electrician Mate

    The campaign behind the enquiries.

    See the advertising work for 247 Electrician Mate, with the results and measurement explained in each campaign case study.

    Campaign case study

    247 Service Mate: local electrical services and fault enquiries

    247 Service Mate’s Google Ads case study: electrical services. Explore the campaign services and enquiry approach.

    Read the campaign case study

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Give a planned installation its own page

      The EV-charger destination changes the topic while keeping the same strong hierarchy and booking panel. It shows how planned work fits within the wider electrical-service website.

      247 Electrician Mate EV-charger installation page with booking panel
      Open full-size screenshot

    2. Website detail

      Make the emergency contact route prominent

      White and lime type stands out against a dark background. The electrical-service introduction sits beside a compact booking panel, keeping the issue and callback route together.

      247 Electrician Mate Melbourne emergency introduction and booking panel
      Open full-size screenshot

    The case study

    Inside the build for 247 Electrician Mate.

    The short list

    1. Separate the immediate fault from the planned job.
    2. Give switchboard work a clear structure.
    3. Ask for useful fault information.

    The design choices and customer journey behind this website.

    Separate the immediate fault from the planned job

    SoudCoh built 247 Electrician Mate’s website around two common electrical needs: something has stopped working, or something needs to be installed or upgraded. Emergency work, no power or no lights, fault detection and switchboard topics sit alongside appliances, fans, lighting, powerpoints and EV chargers.

    The Melbourne introduction and service-area content establish the local context. The service names help visitors choose a relevant topic without needing to understand the cause of the fault first.

    Give switchboard work a clear structure

    Switchboard upgrades, repairs, emergencies, compliance, safety switches and earthing are separated in the catalogue. These routes give the website room to explain related jobs without treating them as one vague electrical service.

    Mains, metering, connections and defect notices also appear as distinct topics. The case-study focus is the information structure: a customer can find the work they need to discuss and continue to the enquiry route.

    Ask for useful fault information

    The booking form asks for a mobile number, Melbourne suburb and the issue, with space for a brief description. That keeps the request tied to both the location and the customer’s experience of the problem.

    A separate phone route supports customers who prefer to talk. The website’s around-the-clock message appears alongside those contact choices, while the detailed pages serve visitors who want to read about a particular installation or repair.

    Keep the range coherent

    The shared navigation and service hierarchy connect urgent calls, routine installations and more involved switchboard work. Each has its own content without requiring a separate brand or unfamiliar contact process.

    The completed site gives a local electrical business a clear catalogue and a relevant first enquiry. It follows the customer from a symptom or planned job to the information the team needs to begin a conversation.

    See our website design and development work for how we connect local service information with a clear route to an enquiry.

    Tags

    • Website design
    • Electrical services
    • Melbourne, VIC
    • Switchboards
    • Mobile website design

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

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    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

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    More work for electricians.

    Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.

    Browse all case studiesExplore our work for electricians

    The work that produced this.

    Explore the design, content and enquiry tracking services behind a website like this.

    The briefing behind the work.

    Further reading on the decisions that connect a website with the wider marketing work.

    The profile and service-area rules for the mobile businesses represented throughout this library. That case is argued in Ranking a service-area business without publishing a storefront.

    A review process that follows a real completed job and stays inside Google's rules. The other half of it is set out in Review requests that do not sound automated.

    The work behind this one is written up in full under where electricians usually lose the money, and the six stages every change on this account passed through sets out the sequence in order.

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    Ready for your next website?

    Tell us about your business, your services and what your website needs to do. We’ll help you decide what to build next.

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    A clear scope, a considered design and a practical next step.