SparkMaster: an electrician website for everyday jobs and specialist systems

We built six specialist pages for Cbus, Kasta, CCTV and office fit-outs. We also added a coverage map and a six-field callback form on the home and service pages.

The business

SparkMaster is a licensed electrical business serving homes and businesses across Greater Sydney, with an emergency service around the clock. Alongside switchboards, safety switches, smoke alarms, lighting, ceiling fans, powerpoints and EV chargers, it installs and programs Cbus and Kasta smart systems, fits security cameras and wires office fit-outs.

The brief

Some visitors know the name of the system they have, such as Cbus. Others only know that a switch is sparking. Most want an electrician in their own suburb. The brief was a page for each job, each specialist system and each suburb, with the same three promises and the call button wherever a visitor lands, and a calm place to go when something has gone wrong.

Everyday work and specialist systems in one menu

The header carries the offer bar, an open-around-the-clock note, the call button and links to the areas served, About, FAQ, Contact, Safety and Reviews. The Services menu lists all 22 services. Six of them cover specialist work: three Cbus pages for repairs, installation and programming, plus Kasta, security cameras and office fit-outs, so a building manager with a Cbus fault finds a page about exactly that.

Service pages with the promises up front

Each service page opens with the job in the headline, a photo, three promises with icons, the call button and the Google rating. Below that sit the coverage map, the offer cards and a callback form that asks for a first and last name, a number, an email, the suburb and the issue, with a call back promised within 15 minutes. Further down, every service page sets out how the job is done step by step and what is included, and closes with common questions.

A coverage map

A map of Sydney marks the regions and suburbs SparkMaster covers, from the Northern Beaches to the Inner West and the Eastern Suburbs. It sits beside three short promises and a call button on the home page and the service pages.

348 suburb pages that answer local questions

Each suburb page carries the suburb in the headline, keeps the three promises and the call button, and answers common questions about electricians in that suburb, such as how quickly one can get there and which electrical services are available. A locations page lists every suburb with a link to its page.

A safety guide

The Safety page sets out six things to always do and six never to do, then four emergencies, from a burning smell at a socket to no power across the whole property and a person receiving a shock, each with the first step to take. It ends with a way to book a safety inspection.

Past projects on the home page

The home page also carries a strip of past projects, from office fit-outs to private homes, each captioned with the place or the kind of job, and a team section with a branded van.

Built for phones

On a phone the offer bar stays at the top and the header keeps the logo, a Call Now button and the menu. The headline fills the first screen, with the three promises stacked beneath it and the call button just below.

What it connects to

The site is where SparkMaster's Google Ads land. In the SparkMaster campaign case study, three in four enquiries from the ads were phone calls, and 78% of web forms came from ads that landed on a service page rather than the home page. That is why the call button leads, and why each service has a page of its own.

For an electrical business planning a site like this, see our website design services and marketing for electricians.