Electrician leads Sydney: 59 enquiries in a 27-day period

Two different jobs, one search box

Electrical work in Sydney is really two businesses wearing the same uniform. One is the emergency — no power, a switchboard tripping every twenty minutes, a smell of hot plastic behind a wall. That customer rings whoever answers and barely asks the price.

The other is planned work. A switchboard upgrade, new circuits for a renovation, downlights, a charger for the car in the garage. Same person, calmer week, and they will gather two or three quotes over a fortnight before anybody gets a job.

Both of them type something almost identical into Google. Treat them as one customer and you pay a premium for your own confusion — you either sound urgent to somebody who is still browsing, or you sound like a quote form to somebody whose lights are off.

Why a click costs what it costs here

Sydney has an enormous number of licensed electricians, and a solid share of them are already bidding by nine on a weekday morning. Sitting above them are the franchise networks, with marketing budgets set in another state. Sitting above those are the lead brokers, who buy the click, sell the resulting enquiry to three different trades, and can therefore justify paying more for it than any single sparky ever could.

So the price is not set by what a job is worth to you. It is set by whoever in the auction has the most reasons to overpay.

If you run an electrical business you already know the shape of the loss, even if you have never seen it written down. A week's budget goes in two days. Half of it went to somebody pricing a job in an area you do not cover, somebody chasing a warranty question, and a bloke who actually wanted an antenna installer.

What we were asked to do

Sparkmaster covers a wide slice of Sydney, and the width is exactly the difficulty. Every part of that map is its own auction, with its own rivals and its own price, and no trade business can afford to answer all of it.

The window we are showing here is one selected period in 2026, reported without its dates on purpose, and everything ran through a single campaign. Taken across the account rather than that one period, Sparkmaster was shown 9,778 times, drew 472 clicks at a 4.83% click-through rate, and turned 12.66% of those clicks into enquiries.

Totals are the easy part to print. Underneath them sit 9,778 separate decisions about whether one particular search, from one particular person, in one particular part of the city, was worth paying to answer at all. How those decisions get made is the part we keep to ourselves.

What came out of it

The window we picked out was the strongest stretch in the account on every measure that matters.

• 59 enquiries in that window, at $138.74 each
• 438 clicks from 9,119 impressions across its 27 days
• 13.47% of clicks became enquiries in that period, against 12.66% across the account's wider run
• Cost per enquiry: $138.74 in that period, against a blended $151.83 account-wide
• 4 of the period's enquiries arrived as phone calls
• 21.85% impression share and 13.92% top-of-page impression share, account-wide

In that period, 13.47% of clicks became an enquiry. Roughly one click in seven ended with somebody picking up the phone or filling in a form.

Fifty-nine enquiries inside a single month is the headline, and $138.74 each is a straight-faced number for Sydney electrical work rather than a boast. What makes it worth printing is where it sits — below the account's blended $151.83 across its wider run.

The conversion rate is the figure we would point at first, though. Plenty of accounts in this category are quietly grateful for low single digits. A rate like that is not something bidding can buy; it means the traffic arriving was traffic the business could actually serve.

Nearly everyone was holding a phone

Split the period by device and the demand stops being abstract. Mobile served 6,950 impressions, took 329 clicks and produced 47 of the period's 59 enquiries. Desktop served 2,053 impressions, took 104 clicks and produced 11. Tablet managed 116 impressions, 5 clicks and a single enquiry.

Forty-seven of 59 from a phone. The person searching is standing in the room with the problem, not sitting at a desk planning next quarter, and the ad, the tap and the call all have to survive on a screen the size of a hand held by somebody who is already annoyed.

What we are not claiming

This is not a track record and we will not dress it up as one. Beyond the period we are reporting there is only a thin tail — far too slight to read anything into, so we have not tried.

The selected period stands on its own instead: a complete calendar month, 27 days of it live, 59 enquiries at $138.74 apiece. That is what happened, in the month it happened in.

What 59 enquiries does to a diary

For an electrical contractor, 59 enquiries in a month is enough work to plan around rather than react to. It supports a schedule. It justifies keeping another pair of hands on. It makes the quiet fortnight after a big job wraps up less frightening, because something other than word of mouth is filling the calendar.

The quieter change is what a known cost per enquiry does to how you think. Once you can say an enquiry cost $138.74 in a period like this one, advertising stops behaving like a monthly bill and starts behaving like a dial — you decide how busy you want to be, rather than finding out afterwards.

Most trade businesses never get to that point. The ones that do stop arguing about the invoice and start arguing about capacity, which is a much better argument to be having.

There is a lot of Sydney left

Taken over the whole account, the campaign held 21.85% impression share and sat in a top-of-page position 13.92% of the time. Put plainly, roughly four in five relevant searches in Sydney happened without Sparkmaster in them.

That is not a failure. It is the deliberate consequence of being fussy about what gets answered, and it does mean nobody has been anywhere near the ceiling of this account yet.

Questions Sydney electricians ask us

What does an electrician lead cost in Sydney?

In this account, $138.74 in the window above and $151.83 blended over the whole account. Those come from one Sydney electrical account, not an industry average. Anyone quoting you a single fixed price per electrical lead is describing a hope rather than a measurement.

How quickly can an electrical account start producing enquiries?

In this one, 59 enquiries landed across 27 days. That is fast, and it is one account rather than a rule. What it does show is that an account need not spend months warming up before it returns anything, provided the traffic it buys is narrow from the first day.

Is a 13% enquiry rate realistic for electrical work?

It was real here — 13.47% of clicks in the window we are reporting, and 12.66% on the account's broader average. The rate depends on which searches get answered rather than on how hard anybody bids, which is why it is the number worth watching. A strong click rate with a thin enquiry rate usually means an account is buying the wrong searches very efficiently.

Do electrical enquiries really come from mobile?

In that period, 47 of the 59 came from mobile, against 11 from desktop and 1 from tablet. That has consequences you can act on today: how fast the phone gets answered, and how the site behaves on a small screen, carry more weight than anything else you could change.

Wondering what your own map costs you?

Trades with a wide service area almost always leak money in the corners nobody thinks about. A few areas quietly eat the budget while the ones that book work go under-served, and nothing on the front page of a report tells you which is which.

Send the account over and we will go through it with you. We will tell you what we see, including the parts you will not enjoy hearing.