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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a drains-first website, Sydney and NewcastleHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh

    Google Ads for finance & mortgage brokers Help more borrowers find your team.

    SoudCoh runs Google Ads and builds websites for finance & mortgage brokers: 3 of them have a published case study, among them WELND, Meet Finance and Homes and Secure Home Loans, from Melbourne. Every one is listed below with what we did and the result.

    Or call 1800 315 165

    How we can help

    Give each borrowing goal a clear first conversation.

    Finance marketing works best when the customer understands the broker’s role and the next step. We can build service pages, search campaigns and paid-social creative around the lending conversations your team handles. Clear explanations and a focused enquiry process help people reach the right discussion without putting a full application into the first form.

    What your customer needs to decide

    • Does the broker help with this borrowing goal and circumstance?
    • Who will explain the process, fees and available next steps?
    • What information is needed for an initial conversation?
    • How can the customer contact the team and handle sensitive documents appropriately?

    Choose the services your plan needs

    1. SEO for borrowing questions

      Organise content around the services your brokerage provides, such as first-home buyers, refinancing or business finance. Explain the process and common questions with your team’s review. Keep product-specific claims and eligibility information accurate as offers change.

      • Borrowing-goal content plan
      • Broker-reviewed service explanations
      Explore SEO services

    2. Google Ads by enquiry purpose

      Separate the borrowing goals your team wants to discuss. Give each campaign a relevant page and a clear call or appointment option. Review search quality with the brokers, including enquiries outside their service or geographic scope.

      • Service and enquiry campaign plan
      • Broker feedback on enquiry suitability
      Explore Google Ads

    3. A website that explains before it asks

      Show the people, services and steps in the broker conversation. Use plain-language pages and carefully explained tools where useful. Keep the first enquiry short; agree a suitable process with the business for detailed financial information.

      • Service and team pages
      • Clear appointment and enquiry journey
      Explore website design

    4. Make the local team easy to verify

      Present accurate office details, service areas, contact options and genuine customer feedback. For a brokerage serving customers remotely, explain how the conversation works while keeping the local business identity clear.

      • Business profile and contact review
      • Local and remote-service explanation
      Explore local SEO

    5. Prepare a useful broker conversation

      Collect the broad purpose, preferred contact time and the details the team needs to allocate a first conversation. Review enquiry suitability and appointment progress with the brokers, using their definitions of a worthwhile opportunity.

      • Initial-conversation brief
      • Appointment and enquiry-quality review
      Improve enquiry quality

    6. Paid social with a clear destination

      Build creative around useful finance questions and the team’s actual service offer. The ad and page should tell the same story. Have the business review all financial claims, qualifications and supporting information before publication.

      • Service-led social creative
      • Consistent ad-to-page message
      Explore Facebook advertising

    Services your plan can cover

    Home lending

    • First-home-buyer enquiries
    • Home-loan refinancing
    • Investment-property lending

    Business needs

    • Business finance
    • Asset and equipment finance
    • Commercial property finance

    Customer support

    • Initial broker appointments
    • Borrowing-process explanations
    • Existing-customer review enquiries

    Choose the finance conversations you want to grow.

    Share your service focus, customer profile and current enquiry journey. We’ll propose the pages, channels and first-contact improvements that fit your brokerage.

    Plan your finance marketing
    Who we work with

    3 finance & mortgage brokers we’ve worked with

    Every one has a published case study, from Melbourne. Each card links to what we built and ran for them.

    Client case studies

    Campaigns and websites for finance & mortgage brokers.

    See the clients, their locations, the services we promoted and the websites we built. Each project explains what we delivered, with images and a link to the full story.

    Showing 4 of 4 client projects

    Swipe through the projects or use the arrows.

    • WELND
      WELND website desktop homepage designed by SoudCoh
      FinanceMeta Ads

      WELND

      Australia

      Connected

      paid social and the finance enquiry journey

      Meta advertising and website delivery

      Read the case study
      See the website we built
    • Meet Finance and Homes first-home-buyer page with enquiry form

      1/2 · Frame the page around the first-home decision

      Website development

      Meet Finance and Homes

      Meet Finance and Homes

      FinanceWebsite design

      Epping, Melbourne, VIC

      Meet Finance and Homes website design: a broker website organised around the borrower’s next decision.

      Meet Finance and Homes provides mortgage and finance broking in Epping, Melbourne, VIC.

      • Delivered: A broker introduction with named director contact choices. A first-home-buyer page with benefits, process and eligibility topics.
      • Outcome: First-home buyers can work through the information and begin a conversation with the broker team.
      Read full website case study
    • Secure Home Loans broker introduction with contact actions and expanded chat panel

      1/2 · Keep several contact choices within reach

      Website development

      Secure Home Loans

      Secure Home Loans

      FinanceWebsite design

      Australia

      Secure Home Loans website design: a finance website that gives goals and planning tools their own routes.

      Secure Home Loans provides mortgage and finance broking in Australia.

      • Delivered: A finance introduction with call, Get Started and chat choices. A first-home page with process and eligibility topics.
      • Outcome: Visitors can read at their own pace, use the available tools and choose how to begin a conversation.
      Read full website case study
    • WELND website desktop homepage designed by SoudCoh

      1/2 · Desktop

      Website development

      WELND

      WELND

      FinanceWebsite designMobile website design

      Australia

      WELND’s finance website: lending-service navigation, a debt-test entry point, calculators and a responsive layout. Explore the brand and enquiry journey.

      WELND is a Melbourne-based finance and mortgage brokerage serving customers across Australia.

      • Delivered: A warm visual identity with clear headings and finance service pages. First-home-buyer content with broker and phone choices.
      • Outcome: The delivered website explains finance topics in smaller steps and connects readers with tools or a broker conversation.
      Read full website case study

    A closer look

    The work, in three steps.

    Meet Finance and Homes

    Meet Finance and Homes

    Website project

    Start with the business and its customers.

    Meet Finance and Homes provides mortgage and finance broking in Epping, Melbourne, VIC.

    • Epping, Melbourne, VIC
    • Website design
    • Enquiry forms
    Explore the full project
    Meet Finance and Homes first-home-buyer page with enquiry form
    Frame the page around the first-home decision

    From our client work

    Ideas for your next project.

    WELND: use calculators to prepare a better broker conversationExplore WELND’s guided website tools, clear service pages and broker choices, with practical guidance on explaining calculators and the next conversation.Read the article →

    Google reviews

    Hear from our clients.

    Read SoudCoh’s reviews on Google (opens in a new tab)
    Cost per lead

    What a lead costs for mortgage and finance brokers on Google Ads

    Mortgage and finance brokers typically pay A$10–A$20 per lead on Google Ads.

    SoudCoh is built on efficiency: every campaign is set up and judged on what a lead and a booked job cost, not on clicks or impressions. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    The moment of intent

    Somebody is typing it right now.

    Search starts with a need. A useful ad and a clear service page help the customer see whether you can help, where you work and what to do next.

    The searches this page is built for

    • mortgage broker near me
    • first home buyer loan
    • refinance home loan
    • investment property loan

    These are examples of different customer needs. We group relevant searches around your services and choose a useful destination for each one.

    Example customer search

    mortgage broker near me

    Example ad

    Your Mortgage Brokerage

    Melbourne, VIC

    Explain the service. Show where you work. Make the next step easy.

    Call or request a quote

    The page answers the same question and helps the customer enquire.

    Free · no obligation

    A free plan, written for finance & mortgage brokers.

    We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.

    • A 30-minute call with someone who runs accounts, not a salesperson
    • Your competitors' ad copy, offers and the searches they are holding
    • A written 30-day lead plan with the budget it assumes
    • The searches we would refuse to pay for, listed before launch
    Or skip the form1800 315 165

    Get in touch

    A few quick questions, then your details. We work with businesses spending A$5,000 a month or more on ads.

    About Finance & Mortgage Brokers

    1 What you need

    Our speciality: Google and Meta ads that bring in paying customers. We measure cost per job, not cost per click.

    2 Your ad spend

    Spending A$5,000 a month or more on ads? That's who we work with — up to A$30,000 a day, and enterprise programmes above that.

    We recommend a minimum of A$5,000 a month in ad spend for most businesses. That's what you pay Google or Meta for your ads — not your revenue. Our management fee is separate.

    Think in daily budgets? About A$165 a day is A$5,000 a month.

    3 Your business

    We look at it before we reply. No website yet? A Facebook page or Google Business Profile link works too.

    4 What you want

    What would make this worth it? A sentence or two is plenty.

    5 Your details

    Handy if you would rather we wrote back than rang.

    We use these details to reply and to set you up in our CRM. See our privacy policy.

    Or call 1800 315 165

    We respond within one business day

    Where the money goes.

    Most finance & mortgage brokers hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.

    1. Make the offer clear before launch

      Explain the broker’s role, the service offered and the next step. Build the client’s compliance review and required disclosures into the approval process before campaigns go live.

    2. Different borrowing goals need different paths

      Separate first-home, refinancing, investment and commercial enquiries where those services are offered. Give each audience a relevant page and review which enquiries become useful conversations.

    3. Make the first response useful

      People often compare several finance options at once. Clear enquiry details and a prompt response help your team start a useful conversation while the customer is still considering their next step.

    4. Generic landing pages don't qualify the lead

      A short enquiry form should establish the borrowing goal and a way to contact the customer. Keep sensitive documents for the appropriate secure process, with your team explaining what happens next.

    04 stages

    How we bring the work in.

    Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.

    1. Stage 01

      Service scope + review process

      Agree which customers and services to focus on, then confirm who reviews claims and disclosures before launch.

    2. Stage 02

      Conversion-optimised funnel

      Each loan type gets its own path, ending on a page that qualifies the enquiry before it reaches your diary.

    3. Stage 03

      A clear next step

      Useful enquiry details help the broker understand the customer's needs and prepare for the first conversation.

    4. Stage 04

      Optimise + scale

      Quality over volume. We track what your enquiries settle into and cut the sources that only produce time-wasters.

    Campaigns are built paused. You read the whole thing first.

    Send us what you are running now and we will put a 30-day plan for finance & mortgage brokers in writing. You keep it either way.

    Get the 30-day plan
    Built by us

    The work behind the numbers.

    Counts of our own build and optimisation work.

    • 3,122

      search ads that served

    • 2,027

      negative keywords added

    • 1,632

      ad groups built

    Client websites

    Websites we built, captured live.

    Real client sites, designed and built by our team. Open any capture to see the full page, then follow it through to the case study.

    Local detail. Wider reach.

    A plan for the places you serve.

    We can shape a marketing plan for your service area across Australia, New Zealand, the United States, the United Kingdom and the Middle East. We begin with the cities you serve, the language your customers use, local demand and the way your team operates.

    • Australia

      Sydney · Melbourne · Brisbane · Perth · Adelaide · Canberra · Gold Coast · Hobart · Darwin

    • New Zealand

      Auckland · Wellington · Christchurch · Hamilton · Tauranga

    • United States

      New York · Los Angeles · Chicago · Houston · Dallas · Miami · Atlanta

    • United Kingdom

      London · Manchester · Birmingham · Leeds · Bristol · Glasgow · Edinburgh

    • Middle East

      Dubai · Abu Dhabi · Riyadh · Jeddah · Doha · Kuwait City

    Discuss your market for finance & mortgage brokers
    FAQ

    Before you book a call.

    The questions finance & mortgage brokers ask us most often, answered straight.

    The first call is free and there is no deck.

    Yes. A brokerage can start with the conversation it most wants to grow, supported by a dedicated page and enquiry process. The plan should reflect the services and customer circumstances the brokers are equipped to handle.

    Start with what is needed to arrange the right conversation. The brokerage can determine when and how further information is collected. A lengthy first form can create unnecessary work before the customer understands the service.

    The business’s responsible reviewer should approve service descriptions, product claims, qualifications and required disclosures before they are used. Our work is to make the message clear and consistent across the ad, page and enquiry journey.

    Mortgage and finance brokers typically pay A$10–A$20 per lead on Google Ads. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    Explore the approach for other industries.

    Different customers need different information. Explore the services, customer decisions and project examples for each industry. Marketing for is the index, if you would rather start there.

    Get the plan

    Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.

    Call 1800 315 165

    No pitch deck. No upsell. A real conversation and a written plan.