Google Ads for finance & mortgage brokers
Pre-qualified finance leads, every day.
We get mortgage brokers, finance specialists and lenders inbound enquiries from buyers ready to act — with conversion-optimised landing pages and compliant ad copy.
$50K+
Loan sizes
Avg. enquiry
Day 1
First leads
Most launches
ASIC
Compliant copy
Trade-credit aware
Multi
Channel ready
Search + Meta + LinkedIn
Real finance & mortgage brokers we have grown
- Aussie Gateway
- Berti Financial
- CapX Finance
- Innovest
- Loan Market
- Johnson Deposits
We have not published a written-up account in finance & mortgage brokers yet, and would rather say so than show you somebody else's trade. Every account we have published is readable in full, with the numbers left in, and how one of these gets built from nothing describes the work itself rather than a result it produced for someone in another industry.
Somebody is typing it right now.
This is the only advertising where the customer starts the conversation. They have the problem, they type it, and at that moment you are either on the page or you are not.
The searches this page is built for
- mortgage broker near me
- first home buyer loan
- refinance home loan
- investment property loan
Each one is a different person at a different point of deciding, so each one is handled on its own, with its own ad and its own page. That is the whole trick, and it is why one campaign covering all four never works.
Illustration · the slot you are buying
A mock-up of the sponsored slot, not a real listing. The business name and the star rating shown are placeholders — yours are whatever your customers give you.
A free plan, written for finance & mortgage brokers.
We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.
- A 30-minute call with someone who runs accounts, not a salesperson
- Your competitors' ad copy, offers and the searches they are holding
- A written 30-day lead plan with the budget it assumes
- The searches we would refuse to pay for, listed before launch
Get in touch
Only your name and phone number are required. Everything else shapes the first reply rather than gating it.
We respond within one business day
Where the money goes.
Most finance & mortgage brokers hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.
Compliance kills generic agency copy
ASIC, NCCP and ACL rules apply to every ad. Generic agencies routinely get accounts disapproved or suspended. We write to the rules.
Mortgage CPCs are brutal without sharp targeting
Generic keywords like "home loan" cost $30–$60 per click. Specific intent — "first home buyer grant Vic", "refinance mortgage" — converts better and costs less.
Slow lead follow-up loses 80% of enquiries
A finance enquiry is hot for 90 minutes. After that, conversion rate drops a cliff. We help you wire CRM-instant-notify so leads call you back, not your competitor.
Generic landing pages don't qualify the lead
Without progressive disclosure forms — loan amount, employment, deposit — your sales team gets unqualified leads and a low close rate.
How we bring the work in.
Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.
- Stage 01
Compliance audit + market read
Read the rules. Then work out who you actually want — first-home, refinance, investment, commercial — and what each is looking for.
- Stage 02
Conversion-optimised funnel
Each loan type gets its own path, ending on a page that qualifies the enquiry before it reaches your diary.
- Stage 03
CRM + notify
Instant Slack / SMS / email push to the broker the moment a lead lands. 90-minute follow-up window protected.
- Stage 04
Optimise + scale
Quality over volume. We track what your enquiries settle into and cut the sources that only produce time-wasters.
Campaigns are built paused. You read the whole thing first.
Send us what you are running now and we will put a 30-day plan for finance & mortgage brokers in writing. You keep it either way.
- 5.0Across every Google review
- 250+Active engagements, five countries
- $120M+Media under management
- 41Published clauses in the SoudCoh Standard
Two businesses can bid the same and pay very differently.
Cost per lead is not set by your budget. It is set by how tightly the keyword, the ad and the page agree with each other.
Bid tiers set per keyword, not per campaign
The search that books a job and the search that fills a research tab do not deserve the same bid. They get separated first, then priced separately — which is most of the gap between a cheap lead and an expensive one.
Ads pinned only where a claim is fixed
A licence number, a guarantee, a legal line — those get pinned. Everything else stays free so Google can test it, and then we read what it actually served, which is regularly not what we expected.
The account starts pre-negated
Plumbing, electrical and cleaning each have a negative-keyword bank our team maintains by hand from the accounts that came before yours. A new account in that trade inherits it on day one, so you are not paying to learn what we already know.
The page has to answer the ad
Paid traffic sent to a homepage asks a stranger to find their own way. We build the page the ad promised — one screen, one action — because the keyword, the ad and the page saying the same thing is most of what Quality Score is measuring.
Case studies from finance & mortgage brokers like yours.
All case studiesBefore you book anything
Here is what finance & mortgage brokers ask us first.
Before you book a call.
The questions finance & mortgage brokers ask us most often, answered straight.
The first call is free and there is no deck.
Always. Every ad and landing page is reviewed against ASIC, NCCP and ACL guidelines before it goes live. We don't risk your licence.
Most finance brokers see qualified enquiries within the first day of campaign going live. Volume and quality compound as the campaign learns over the first 30 days.
Yes — we push leads instantly to HubSpot, Salesforce, Zapier or any CRM with an API or webhook. Slack and SMS notifications also wired up.
We run the same build in nine other trades.
The structure does not change much between them — the searches, the objections and the price of a job do. Marketing for is the index, if you would rather start there.
- Google Search in an expensive marketRefinance, first home buyer and investment intent are worth very different amounts, in one of the most expensive markets in Australia.
- Targeting by job title and company sizeFor commercial lending and B2B finance this reaches a named decision-maker rather than a demographic guess.
- Leads a broker will actually call backServiceability, deposit and timing decide whether an enquiry is worth an hour. Ask before the lead lands, not after.
Get the plan
Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.
No pitch deck. No upsell. A real conversation and a written plan.