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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a 516-page plumbing website for SydneyHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh

    Construction marketing: Google Ads and websites for builders and trades Enquiries for the projects you want to build.

    SoudCoh runs Google Ads and builds websites for construction businesses. Our published work so far is in roofing and painting: 4 businesses have a case study, among them Aussie Roofing, Sydney Fence Painting, Aussie Plumbing and Cornerstone Roofing, from Sydney. Every one is listed below with what we did and the result.

    Or call 1800 315 165

    How we can help

    Show the finished work, then win the site visit.

    SoudCoh plans Google Ads, websites and SEO for builders and construction trades, from extensions and renovations to roofing and exterior painting. Our published work in this group so far is roofing and painting work, for businesses such as Aussie Roofing, Sydney Fence Painting and Aussie Plumbing, rather than general building. The plan separates project types, shows genuine finished work and follows each enquiry through to the quote and the signed job.

    What your customer needs to decide

    • Does the business take on this type and size of project?
    • Can they show finished work like mine, close to where I live?
    • What do the site visit, quote and contract involve?
    • When could the work start, and what affects the timing?

    Choose the services your plan needs

    1. SEO for project types and building services

      Build a page for each project type you want, such as extensions, renovations, new homes, roofing or painting. Explain the scope, the steps from site visit to handover and the areas you work in, using genuine finished projects as the proof.

      • Project-type page structure
      • Process and scope FAQs
      Explore SEO services

    2. Google Ads by project type

      Keep larger projects apart from repairs and smaller jobs, so each gets a fitting message and budget. Match campaign areas to where your crews can build, and exclude job-seeker, supplier, equipment-hire and how-to searches.

      • Project and service campaign groups
      • Area and irrelevant-search review
      Explore Google Ads

    3. A website that shows finished work

      Present real projects with the type of work, the suburb and what was involved. Make it easy to call or request a site visit from a phone, and ask for the project type, location and timing in a short form.

      • Real project pages
      • Site-visit and quote request form
      Explore website design

    4. Local visibility where you build

      Review business details, service areas and genuine customer reviews. Add finished project photos to the profile, and keep contact details and service areas consistent everywhere the business is listed.

      • Business profile and service-area review
      • Project photo and review presentation
      Explore local SEO

    5. Follow enquiries to the quote and the signed job

      Building decisions take time, so record each enquiry’s project type, area and progress. Review which campaigns lead to site visits, quotes and signed work, and move spend toward those.

      • Project enquiry brief
      • Site visit, quote and contract review
      Improve enquiry quality

    Services your plan can cover

    Building projects

    • Home extensions
    • Renovations
    • New homes and knockdown rebuilds

    Exterior trades

    • Roofing and roof restoration
    • Exterior and fence painting
    • Fencing and decking

    Commercial work

    • Commercial fit-outs
    • Maintenance and repair contracts
    • Multi-site building work

    Bring the projects you want more of.

    Share your project types, build areas and crew capacity. We’ll map the campaigns, project pages and enquiry process around the work you want to win.

    Plan your construction marketing
    Who we work with

    4 construction businesses we’ve worked with

    Every one has a published case study, from Sydney. Where the account carries a measured result it is shown on the card — the change, read from that client's own Google Ads account.

    Client case studies

    Campaigns and websites for construction businesses.

    See the clients, their locations, the services we promoted and the websites we built. Each project explains what we delivered, with images and a link to the full story.

    Showing 6 of 6 client projects

    Swipe through the projects or use the arrows.

    A closer look

    The work, in three steps.

    Aussie Roofing

    Aussie Roofing

    Website project

    Start with the business and its customers.

    Aussie Roofing repairs, restores and replaces tile and metal roofs for homes across Greater Sydney, the Central Coast and the Blue Mountains.

    • Sydney, NSW
    • Website design and build
    • Service and suburb page structure
    Explore the full project
    Aussie Roofing home page with the headline, a call button and a quote form
    Home page

    From our client campaigns

    The services we advertise.

    These services appear in the Google Ads campaigns we have run for our clients. Explore each business to see its service mix and campaign story.

    painting businesses

    • Colorbond fence painting
    • Timber fence painting
    • Metal and wrought-iron fences
    • Garage-door painting
    • Retaining-wall painting
    • Roof painting
    • Factory and warehouse roof painting
    See all 9 services
    • Shed painting
    • Commercial painting
    Explore 1 client campaign

    Campaign timing follows the job.

    An urgent call and a planned quote need different responses. Our client stories show how scheduled campaigns cover the services people need and when the business can respond.

    Sydney Fence Painting: services and hoursAussie Plumbing: services and hoursAussie Roofing: services and hours

    Google reviews

    Hear from our clients.

    Read SoudCoh’s reviews on Google (opens in a new tab)
    Cost per lead

    What a lead costs for construction businesses on Google Ads

    Construction is the one industry where cost per lead is not the goal. The right figure depends on the project value, and what counts is how many qualified leads become paying customers. When a single project is worth hundreds of thousands of dollars, it can make sense to spend up to A$10,000 to win one paying customer, and A$50,000–A$100,000 on the largest projects, judged over a longer timeframe than other trades.

    We review enquiry costs alongside lead quality and booked work, so the campaign reflects the jobs your business wants. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    The moment of intent

    Somebody is typing it right now.

    Search starts with a need. A useful ad and a clear service page help the customer see whether you can help, where you work and what to do next.

    The searches this page is built for

    • builders near me
    • home extension builders melbourne
    • roof restoration near me
    • exterior house painters

    These are examples of different customer needs. We group relevant searches around your services and choose a useful destination for each one.

    Example customer search

    builders near me

    Example ad

    Your Building Business

    Melbourne, VIC

    Explain the service. Show where you work. Make the next step easy.

    Call or request a quote

    The page answers the same question and helps the customer enquire.

    Free · no obligation

    A free plan, written for construction businesses.

    We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.

    • A 30-minute discussion about your services, customers and priorities
    • Your competitors' ad copy, offers and the searches they are holding
    • A written 30-day lead plan with the budget it assumes
    • Recommended search themes, service areas and exclusions for launch
    Or skip the form1800 315 165

    Get in touch

    A few quick questions, then your details. We work with businesses spending A$5,000 a month or more on ads.

    About Construction Businesses

    1 What you need

    Our speciality: Google and Meta ads that bring in paying customers. We measure cost per job, not cost per click.

    2 Your ad spend

    Spending A$5,000 a month or more on ads? That's who we work with — up to A$30,000 a day, and enterprise programmes above that.

    We recommend a minimum of A$5,000 a month in ad spend for most businesses. That's what you pay Google or Meta for your ads — not your revenue. Our management fee is separate.

    Think in daily budgets? About A$165 a day is A$5,000 a month.

    3 Your business

    We look at it before we reply. No website yet? A Facebook page or Google Business Profile link works too.

    4 What you want

    What would make this worth it? A sentence or two is plenty.

    5 Your details

    Handy if you would rather we wrote back than rang.

    We use these details to reply and to set you up in our CRM. See our privacy policy.

    Or call 1800 315 165

    We respond within one business day

    Where the money goes.

    Most construction businesses hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.

    1. Extensions, renovations and repairs are different searches

      Someone pricing a second-storey extension and someone with a leaking roof need different ads, pages and questions. One campaign for everything hides which projects are worth the spend.

    2. The quote takes a while, so the click gets forgotten

      Building decisions run through site visits and comparing quotes. Calls and forms need to be followed to the quote and the signed job, or the account chases cheap enquiries that never proceed.

    3. You are paying for job-seeker, supplier and DIY searches

      Construction searches attract people looking for trade jobs, materials, equipment hire and how-to advice. We list the searches we will not pay for before launch and keep reviewing the search terms.

    4. Past projects are hard to find on the website

      Customers want to see finished work like theirs: the project type, the suburb and what was involved. A gallery with no context does little to earn the site visit.

    5. The ads reach further than your crews travel

      Ads should run where you can build profitably. We match campaign areas to the suburbs and regions your crews can reach and the size of job worth the drive.

    04 stages

    How we bring the work in.

    Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.

    1. Stage 01

      Choose the projects and the areas

      We agree the work you want more of — extensions, renovations, new homes, roofing, painting or commercial fit-outs — and the areas and crew capacity behind it.

    2. Stage 02

      Build pages that show real projects

      Each priority service gets a page with genuine project photos, the scope involved and a simple way to request a site visit or quote.

    3. Stage 03

      Launch paused, you approve

      Every keyword, ad and page is built before a dollar is spent. You review the whole build and switch it on when you are ready.

    4. Stage 04

      Follow enquiries to signed work

      We review calls, forms, quotes and won jobs by project type and area, then move spend toward the projects that turn into signed work.

    Campaigns are built paused. You read the whole thing first.

    Send us what you are running now and we will put a 30-day plan for construction businesses in writing. You keep it either way.

    Get the 30-day plan

    Local detail. Wider reach.

    A plan for the places you serve.

    We can shape a marketing plan for your service area across Australia, New Zealand, the United States, the United Kingdom and the Middle East. We begin with the cities you serve, the language your customers use, local demand and the way your team operates.

    • Australia

      Sydney · Melbourne · Brisbane · Perth · Adelaide · Canberra · Gold Coast · Hobart · Darwin

    • New Zealand

      Auckland · Wellington · Christchurch · Hamilton · Tauranga

    • United States

      New York · Los Angeles · Chicago · Houston · Dallas · Miami · Atlanta

    • United Kingdom

      London · Manchester · Birmingham · Leeds · Bristol · Glasgow · Edinburgh

    • Middle East

      Dubai · Abu Dhabi · Riyadh · Jeddah · Doha · Kuwait City

    Discuss your market for construction businesses
    FAQ

    Before you book a call.

    The questions construction businesses ask us most often, answered straight.

    The first call is free and there is no deck.

    SoudCoh takes on builders and construction trades, planning Google Ads, websites and SEO from its Melbourne office. Our published work in this group so far is roofing and painting work, for businesses such as Aussie Roofing, Sydney Fence Painting and Aussie Plumbing, rather than general building. For a builder, the plan starts with the project types you want, such as extensions, renovations, new homes or commercial work, and the areas you build in.

    For a builder or construction trade, SoudCoh's plan starts with Google Search ads split by project type, a website that shows finished projects with the scope and suburb, an accurate Google Business Profile with genuine reviews, and tracking of calls and forms through to quotes and signed jobs. Building decisions take longer than a one-off repair, so we judge the plan by the quotes and signed work it produces, not by clicks.

    SoudCoh is based in Melbourne, with one office at West Tower, Level 4/608 St Kilda Rd, Melbourne, and takes on builders and construction trades there and across Australia. The construction-trade work published so far is listed on this page, with where each business is based.

    SoudCoh's advice for a builder's website is to build it around genuine finished projects: each one shows the project type, the suburb and what the work involved, with consistent before-and-after photos where you have them. That lets a customer find work like theirs and request a site visit. Publish licence, insurance and warranty details only as your business actually holds them.

    Construction is the one industry where cost per lead is not the goal. The right figure depends on the project value, and what counts is how many qualified leads become paying customers. When a single project is worth hundreds of thousands of dollars, it can make sense to spend up to A$10,000 to win one paying customer, and A$50,000–A$100,000 on the largest projects, judged over a longer timeframe than other trades. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    Research for construction businesses

    White papers on what the data shows for trade and home-service businesses, with the method to check your own account.

    All white papers

    Explore the approach for other industries.

    Different customers need different information. Explore the services, customer decisions and project examples for each industry. Marketing for is the index, if you would rather start there.

    Get the plan

    Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.

    Call 1800 315 165

    No pitch deck. No upsell. A real conversation and a written plan.