Skip to main content
    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyA plumbing lead on Google Ads: A$141 median, 15 accountsSLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a drains-first website, Sydney and NewcastleHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyAn electrician lead on Google Ads: A$118 median, 7 accountsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%A cleaning lead on Google Ads: A$58 median, 14 accountsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Aussie Plumbing

    Roof repairs, leaks and restoration · Sydney, New South Wales

    Aussie Plumbing: a separate roof-repair campaign within the plumbing account

    Aussie Plumbing is a large plumbing business serving Sydney, New South Wales. The Google Ads campaign covers roof leaks, cracked or broken tiles and flashing and valleys.

    Services
    Google Ads management · Website design and landing pages
    Talk to us about your account

    Aussie Plumbing · Sydney, New South Wales

    Services in the campaign

    The advertising covers drains and pipe repairs and roof and gutter services.

    Drains and pipe repairs

    • Stormwater drainage

    Roof and gutter services

    • Roof plumbing
    • Roof-leak repairs
    • Roof repairs and restoration
    • Roof replacement
    Show all 7 services
    • Gutter cleaning
    • Gutter and downpipe repairs
    • Flashing and ridge repairs

    Campaign hours

    Campaign schedule · Sydney local time

    • Every day: 7am–6pm
    The ads

    The Google ads we wrote and ran for Aussie Plumbing

    Word for word from Aussie Plumbing's account. Each one served on Google, shown with its own click-through rate.

    • Sponsored

      Aussie Plumbing

      aussie-plumbing.com.au/RoofVents/Install

      Cut Roof Heat & Damp | Whirlybird Supply & Fit

      Cut roof heat and condensation with a new whirlybird. Supply, install and repair fast. Whirlybird or roof vent install and repair to keep your roof cooler and drier all year.

      A real ad we wrote and ran for Aussie Plumbing.

      • Whirlybirds & vents
      • 9.3% click-through rate
    Aussie Plumbing

    Website development · Aussie Plumbing

    We built their website, too.

    Explore the website we designed for Aussie Plumbing: the pages, the mobile experience and the path to an enquiry.

    Read full website case study
    Aussie Plumbing website desktop homepage designed by SoudCoh

    The case study

    The project, connected.

    The brief, the work and what it delivered.

    1. The starting point

      Aussie Plumbing

      Aussie Plumbing is a large plumbing business serving Sydney, New South Wales.

      Roof repairs, leaks and restoration · Sydney, New South Wales

      Aussie Plumbing

      SoudCoh services

      • Google Ads management
      • Website design and landing pages

    2. What we put in place

      The campaign work

      • A dedicated roof-repairs-and-leaks campaign within Aussie Plumbing.
      • Separate service groups for leaks, tiles, metal roofs, repointing and restoration.
      • A roofing enquiry brief kept separate from general plumbing and drainage.

    3. What the project delivered

      The outcome

      A distinct roof-repair campaign with messages for the different roofing jobs.

    In this case study

    A separate roof-repair campaign within the plumbing account

    Aussie Plumbing is a large plumbing business serving Sydney, New South Wales. The Google Ads campaign covers roof leaks, cracked or broken tiles and flashing and valleys.

    A service account with separate drain and location detail

    Aussie Plumbing’s account separates general service, blocked-drain, roof-repair and location campaign streams. Gas fitting, hot water, toilets, leaking taps and showers appear alongside drain groups for toilets, bathrooms and smelly or slow drains.

    Examples from the campaign

    • Roof leaks
    • Cracked or broken tiles
    • Flashing and valleys
    • Metal roofs
    • Repointing and ridge capping
    • Roof restoration

    Location-named groups include Gosford, Umina Beach, Woy Woy, Chiswick, Campbelltown and Silverwater. These identify the service and place around an enquiry. This gives each service and local area a clear place in the advertising, while keeping the customer’s plumbing problem at the centre of the message.

    What the work delivered

    A distinct roof-repair campaign with messages for the different roofing jobs. The work distinguishes an urgent leak from a planned restoration enquiry. The separate Aussie Roofing brand has its own case study and is not combined with this account.

    The website behind the campaign

    The website gives the customer space to read about the service and find the next step. See the actual pages, mobile layout and enquiry options in the Aussie Plumbing website case study.

    To give your own services a clearer place in search, explore our Google Ads management.

    Key campaign decisions
    • A dedicated roof-repairs-and-leaks campaign within Aussie Plumbing.
    • Separate service groups for leaks, tiles, metal roofs, repointing and restoration.
    • A roofing enquiry brief kept separate from general plumbing and drainage.

    Tags

    • Google Ads
    • Roof repairs, leaks and restoration
    • Sydney, New South Wales

    That is one account. Yours is a different one.

    We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.

    Book the auditSee more accounts
    Aussie Plumbing: a separate roof-repair campaign within the plumbing account
    SoudCoh Compound™

    How we connect the work to the result.

    Our approach connects clear measurement with a record of the decisions behind the work. These two stages keep the campaign review useful to your business.

    • Meter

      Measure the actions that matter.

      Define the calls, enquiries, bookings or purchases the campaign needs to support. Agree how they are recorded and how the results connect to the work your business wins.

    • Ledger

      Keep the decisions easy to review.

      Record the campaign changes, the reason for each decision and what the next review needs to assess. This gives the business a clear view of the work and its priorities.

    Read all six stages
    If you want one of these

    What actually happens after the first call.

    Start with your goals and current setup. We review the opportunity, agree the work and plan the next stage with you.

    1. The call

      Thirty to forty-five minutes, free

      What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.

    2. Week 0

      The audit

      We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.

    3. Week 1

      The build

      Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. A second person checks all of it before anything is live.

    4. Day one

      You press go

      Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.

    5. Days 1–14

      The clean

      The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.

    6. From there

      Rhythm

      Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.

    Before you ask us anything

    Here is what everybody asks first.

    FAQ

    The questions this raises.

    How the results were measured and how the approach could apply to plumbing businesses.

    The first call is free and there is no deck.

    Book a call
    What did SoudCoh do for Aussie Plumbing?

    A dedicated roof-repairs-and-leaks campaign within Aussie Plumbing. Separate service groups for leaks, tiles, metal roofs, repointing and restoration. A roofing enquiry brief kept separate from general plumbing and drainage.

    What services did the campaign cover?

    The campaign covers stormwater drainage, roof plumbing, roof-leak repairs, roof repairs and restoration, roof replacement, gutter cleaning, gutter and downpipe repairs and flashing and ridge repairs. The service breakdown on this page shows the wider range where relevant.

    What did this project deliver?

    A distinct roof-repair campaign with messages for the different roofing jobs.

    What do the results in this Aussie Plumbing case study measure?

    Campaign results describe the enquiries or job outcomes reported for the client. Each figure identifies what it measures.

    Which records support these results?

    Result basis: Roof-repair campaign delivery. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.

    Would this work for plumbing businesses like mine?

    We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.

    Why does this study show a result but not a starting point?

    Where a comparable earlier result is available, the study shows both values. New accounts report their launch result, with the tracking basis explained alongside it.

    How would you plan this for my business?

    We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.

    Google reviews

    Hear from our clients.

    Read SoudCoh’s reviews on Google (opens in a new tab)

    Want results like this?

    Thirty minutes on your numbers, and a written list of what we would change first. Yours to keep either way.

    Get the same read on yoursSee the whole library

    A real conversation and a written list of opportunities.