Your Pro Plumber · Plumbing and drainage · Melbourne, VIC
About 1 in 7 Google Ads clicks became a call or form enquiry for Your Pro Plumber in Melbourne. 85% of those enquiries were phone calls. Roof plumbing brought in 26% of recorded enquiries, the largest share of any service, and plumbing services ads turned clicks into enquiries 1.3 times as often as blocked-drain ads.
Your Pro Plumber · Melbourne, VIC
The advertising covers drains and pipe repairs, leaks and household plumbing, hot water and gas and roof and gutter services.
Campaign schedule · Sydney local time
The results
Each result shows its reporting period. Open a tile for the measurement basis.
Headline result
1 in 7
Google Ads clicks became a call or form enquiry
The campaign's 12 weeks
How it was measured
Tracked calls and web forms recorded by Google Ads, divided by Google Ads clicks over the same days. A repeat call after the same click can be counted, so the figure is rounded down to 1 in 7 from just over 15%.
1.3×
Enquiry rate for plumbing services ads, against blocked-drain ads
The campaign's 12 weeks
How it was measured
Calls and forms per click in the plumbing services campaign, divided by the same for the blocked-drains campaign, over the days both campaigns ran. Rounded down.
73%
Share of recorded enquiries made from a phone
The campaign's 12 weeks
How it was measured
Calls and forms from people on mobile phones as a share of all calls and forms recorded by Google Ads over the same days.
Enquiries are tracked calls and forms recorded by Google Ads across the campaign’s 12 weeks. Repeat calls after the same click can count separately. Campaign comparisons use the days both campaigns ran, and the click-to-enquiry figure is rounded down.
In one minute
Your Pro Plumber, from the brief to the result in 5 short slides.
The business
Your Pro Plumber offers 24/7 plumbing across Melbourne, from roof plumbing, blocked drains and hot water to toilets, taps and full plumbing refurbishments.
What we built
Service campaigns with ads for each job, a blocked-drains campaign and a small campaign for searches naming a suburb, each landing on the matching service or suburb page.
Insights
Details from the Your Pro Plumber project. Open a card for the finding and its source.
85%
Melbourne customers with a plumbing problem rang rather than filled in a form. The site leads with a large call button and keeps the phone number in the header, so the call is the first thing on offer on every page.
Source and basis. Tracked calls from the ads as a share of all calls and forms recorded by Google Ads, over the campaign's 12 weeks.
26%
Roof plumbing led the account, ahead of blocked drains, toilets and taps, and general plumbing, which brought in similar shares. Hot water was a small part of the mix. Each service had its own ads and its own page, so the spread shows what Melbourne customers were searching for while the campaign ran.
Source and basis. Calls and forms from each group of ads as a share of all calls and forms recorded by Google Ads, over the campaign's 12 weeks. Shares are rounded down. Suburb ads make up the small remainder.
1.3×
The blocked-drains campaign drew plenty of clicks, but fewer of them ended in a call or form than in the main plumbing services campaign. For a plumber, that makes a separate drains budget worth watching closely rather than assuming it is the core of the account.
Source and basis. Calls and forms per click in the plumbing services campaign, divided by the same for the blocked-drains campaign, over the days both campaigns ran, rounded down.
Word for word from Your Pro Plumber's account. Each one served on Google, shown with its own click-through rate.
Sponsored
Your Pro Plumber
yourproplumber.au/RoofPlumbing/Melbourne
5-Star Rated Plumbers | Upfront Fixed Pricing | Book Online Today
Storm damage and emergency roof repairs. Upfront fixed pricing, no hidden fees. Trusted roof plumber. Lifetime labour guarantee. 5-star rated team.
A real ad we wrote and ran for Your Pro Plumber.
Website development · Your Pro Plumber
Explore the website we designed for Your Pro Plumber: the pages, the mobile experience and the path to an enquiry.
Read full website case study
Website showcase
Explore Your Pro Plumber’s website, from the first impression to the details.
Use the left and right arrow keys to browse screenshots. Home goes to the first screenshot and End goes to the last.
01 / 02 · Home page: a large call button sits under the headline.
The brief, the work and what it delivered.
The starting point
Your Pro Plumber is a Melbourne plumbing business offering 24/7 work, from roof plumbing, blocked drains and hot water to toilets, taps, renovations and full plumbing refurbishments.
Plumbing and drainage · Melbourne, VIC
What we put in place
What the project delivered
About 1 in 7 Google Ads clicks became a recorded call or form enquiry over the campaign's 12 weeks, with 85% of enquiries arriving as phone calls.
White paper · PDF
Marketing for home services in Australia
58 pages · 2.3 MB
Download this PDFRead it on the pageAbout 1 in 7 Google Ads clicks became a call or form enquiry for Your Pro Plumber in Melbourne. Most of those enquiries came by phone, and roof plumbing brought in more of them than any other service.
Your Pro Plumber is a Melbourne plumbing business offering 24/7 work. Its website covers roof plumbing, blocked drains and pipe relining, hot water, toilets and taps, bathroom, laundry and kitchen renovations, and full plumbing refurbishments, with a large call button near the top of its pages.
Plumbing covers many different jobs, and each one draws a different kind of search. The aim was calls and forms from Google Ads, with each enquiry recorded against the ad behind it, so we could see which services and which campaigns pulled their weight.
The campaign ran for 12 weeks. Two service campaigns had ads for each plumbing job, from roof plumbing and toilets and taps to hot water and renovations, each landing on its service page. A separate blocked-drains campaign covered drain cleaning, pipe relining and blocked toilets, and a small campaign answered searches naming a Melbourne suburb with that suburb's page.
Calls from the ads were tracked and matched to the ad click, and web forms were recorded the same way. The website is covered in the Your Pro Plumber website case study.
Over the campaign's 12 weeks, about 1 in 7 Google Ads clicks became a recorded call or form enquiry. 85% of those enquiries were phone calls, and 73% came from people on a phone.
Roof plumbing brought in 26% of recorded enquiries, the largest share of any service. Blocked drains, toilets and taps, and general plumbing followed with similar shares, and hot water was a small part of the mix.
Ads in the main plumbing services campaign turned clicks into enquiries 1.3 times as often as blocked-drain ads. The drains campaign drew almost a quarter of the clicks, but fewer of them ended in a call or form, so a drains budget is worth judging on its own numbers.
With 85% of enquiries arriving as calls, the call button is the most important thing on the page. It leads the home page and the service pages.
Won jobs were not recorded against these enquiries, so the study stops at calls and forms rather than claiming won work.
Enquiries are tracked calls from the ads and web forms recorded by Google Ads after an ad click. The click-to-enquiry rate divides them by Google Ads clicks over the same days, and a repeat call after the same click can be counted, so the rate is rounded down. The window is the campaign's 12 weeks.
For a plumbing business that wants the same view of its own ads, see our Google Ads management.
Tags
That is one account. Yours is a different one.
We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.
The definitions behind the campaign results, from enquiries and conversion rates to advertising spend.
Put your own numbers to work: what the calls nobody answered cost, with your own click price and close rate. It takes about a minute and asks for nothing.
We define the outcomes to track, test the enquiry paths and use what we learn to guide campaign improvements. SoudCoh Compound explains how that work is organised.
The number it moves: True cost per lead
We agree which calls, forms, bookings or sales count as a result, and a real test enquiry goes through every tracking path before the campaign goes live.
The number it moves: Waste blocked before the first click
Every change on an account like this one is written to that client's change history, and what it teaches, never the client's numbers, goes into the next account's starting point.
Start with your goals and current setup. We review the opportunity, agree the work and plan the next stage with you.
We discuss your services, customers, website and goals, then identify the most useful next step.
We review your website and advertising, then set out the opportunities, priorities and recommended scope.
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. It waits in our approval queue, and a real test enquiry goes through every tracking path before anything is live.
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
We review search terms, exclude irrelevant searches and refine keywords and ads using the early campaign data.
Regular optimisation and reporting, with reviews of lead quality, customer value and where to focus the next stage of work.
Before you ask us anything
Here is what everybody asks first.
How the results were measured and how the approach could apply to plumbing businesses.
The first call is free and there is no deck.
Book a callWe divided the tracked calls and web forms recorded by Google Ads by the number of ad clicks over the campaign's 12 weeks. A repeat call after the same click can be counted, so we rounded the result down from just over 15% to 1 in 7.
Drain searches were plentiful, but fewer of the clicks ended in a call or form than in the plumbing services campaign. The plumbing services ads turned clicks into enquiries 1.3 times as often, so a drains budget needs watching on its own numbers.
It was a small part of the account, sending searches that named a suburb to that suburb's page. It brought in a small share of enquiries, too few to judge on its own, so we do not draw a conclusion from it here.
Plumbing services search campaigns with ads for each service, sending people to the matching service page. A separate blocked-drains campaign covering drain cleaning, pipe relining and blocked toilets. A small campaign for searches naming a Melbourne suburb, sending people to that suburb's page. Tracked calls and web forms recorded against each ad click, and a review of enquiries by service, campaign and device.
Campaign results describe the enquiries or job outcomes reported for the client. Each figure identifies what it measures.
Result basis: The campaign's 12 weeks. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.
We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.
We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.
Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.
Plumbing marketing at scale
We run Google Ads, websites and call tracking for plumbing companies of every size, from growing local plumbers to large plumbing companies covering every service and suburb across Sydney.
The same structure carries from a single-region plumber to a company covering a whole city: a campaign and a page for each service, a page for each suburb, tracked calls and forms, and won-job values sent back to Google.
See the ad spend we manage for plumbing companies
PlumbingCampaign case study
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11%
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Since ads began
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PlumbingCampaign case study
Brisbane, QLD
1 in 8
Google Ads clicks became a tracked call or quote request
While the ads ran
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Read case study
1/4 · Home page
Website development
Sydney, NSW
12 trades
organised into service menus and matching quote pages
Website delivery
Bayside Plumbing: a Sydney plumbing website with a menu for every trade. See the design, service pages and enquiry experience.
Bayside Plumbing is a family plumbing business run by two Master Plumbers from Rosebery, covering twelve trades across Greater Sydney, NSW.
1/4 · Home page
Website development
North Shore, Sydney
Clear scope
service options, job steps and mobile calling
Website delivery
RAKS Quality Plumbing: a plumbing website that explains the job before the call. See the design, service pages and enquiry experience.
RAKS Quality Plumbing is a licensed plumbing crew based in Wahroonga, serving Sydney, with suburb pages across the North Shore, the Northern Beaches and the northern suburbs.
PlumbingCampaign case study
Sydney, NSW
Sydney-wide search
Google Ads campaigns for every plumbing service family, landing on pages built for calls
Ongoing marketing management
How SoudCoh runs Wilco Plumbing’s Google Ads across Sydney: a campaign for each service family, ads that land on the matching page, and a website built so every click can become a call.
Read case study
PlumbingCampaign case study
Sydney, NSW
1 in 9
Google Ads clicks became a call or web form
About nine weeks of ads
Sydney Choice Plumbing: 1 in 9 Google Ads clicks became an enquiry. See the campaigns, customer journey and measured results.
Read case study
1/4 · The home page leads with the call button, keeps a quote form in the first screen and fixes
Website development
Sydney, NSW
Built for calls
a call bar on every screen, a full-screen quote form and a page for every service and Sydney suburb
Website design and Google Ads management
How SoudCoh built Wilco Plumbing’s Sydney-wide website and runs its Google Ads: a page for every service and suburb, a call bar on every screen and a quote form that opens from any button.
Wilco Plumbing serves homes across Sydney with drainage, hot-water, leak, emergency and maintenance services, with its own plumbers and vans.
1/4 · The home page on desktop
Website development
Sydney, NSW
Find the problem
interactive tools and service-specific quote forms
Website delivery
Aussie Plumbing: a plumbing website with problem finders and local booking pages. See the design, service pages and enquiry experience.
Aussie Plumbing is the plumbing business of Aussie Home Services, alongside Aussie Drains and Aussie Electrical, with licensed plumbers and gas fitters across Sydney, the Central Coast and the Blue Mountains.
Explore the services behind this engagement, alongside our work for plumbing businesses.
The case study records what happened. These explain the channel, measurement or operating decisions behind the result.
How plumbing accounts compare on cost per enquiry — The benchmark a result like this sits against, and the setup choices that separate the cheaper accounts from the rest.
Keeping an established plumbing business visible across its services — Explore how Wilco’s service pages and Sydney plumbing campaigns present a broad service range through relevant information and clear contact choices.
Blocked drains: connect the symptom, service page and call — Connect blocked-drain symptoms, accurate service explanations and contact choices, with website examples from Bayside, Champion, RAKS and Elite.
The work behind this one is written up in full under plumbing accounts, written up for plumbers, and how the work is sequenced before any of it is published sets out the sequence in order.
Thirty minutes on your numbers, and a written list of what we would change first. Yours to keep either way.
A real conversation and a written list of opportunities.