What does an electrician lead cost on Google Ads in Australia?

Key facts

• Median cost per enquiry: A$118 (7 electrician accounts, Sep 2025 – 24 Sep 2026).
• Middle half of accounts: A$115 to A$129 per enquiry.
• Median cost per click: A$21.80; median click-to-enquiry rate: 14%.
• 76% of 2,219 recorded enquiries were phone calls.
• 77% of 16,912 ad clicks came from mobile phones.

Pooled across all 2,219 enquiries, total spend divided by total enquiries came to A$91. The pooled figure leans toward the largest accounts, so we lead with the median.

A word on sample size. 7 qualifying accounts clears our publishing threshold, but it is a small group, so treat the range as a guide rather than a precise market price. We will widen it as more accounts qualify.

How we measure. An enquiry is a recorded phone call or a submitted form, not a booked job. Cost per enquiry is ad spend divided by enquiries, in Australian dollars excluding GST and excluding agency fees. Each figure is the median across accounts, and ranges are the interquartile range: the middle half of accounts, from the 25th to the 75th percentile. Inclusion rule: Accounts with at least A$2,000 of spend and 20 enquiries in the window, whose conversions are at least 75% calls and forms, and whose phone calls are tracked as calls. Taps on a phone number or email link are never counted as enquiries. Duplicate accounts counted once. A vertical is published only with 5 or more qualifying accounts.

The same method, the same window, three trades side by side:

Electricians and plumbers look alike in one important way: most of their enquiries are phone calls. Both trades carry urgent work that people ring about straight away, alongside planned work that people research. Cleaning behaves differently, with most enquiries arriving as quote forms.

Electrical click costs depend on what each account chases. The middle half of electrician accounts paid A$14.40 to A$22.75 per click. Emergency fault-finding in busy inner-city suburbs is contested; lighting, data points and small commercial jobs in quieter areas usually are not.

Urgent and planned work need separate campaigns. A power outage, a tripping safety switch or a burning smell produces a call within minutes. Switchboard upgrades, EV charger installs, lighting and data cabling are compared and quoted. Blending them in one campaign means the urgent searches subsidise the planned ones and neither ad fits. Our guide to urgent and planned electrical work covers the split in detail.

Service pages decide planned-work enquiries. Someone planning a switchboard upgrade wants to know what the job involves, whether it needs an inspection first and what information to send. See the details a switchboard enquiry needs.

Search filtering matters more than usual. Electrical searches attract apprentices, students, job seekers and DIY researchers. Without a weekly review of search terms, a noticeable share of clicks goes to people who will never book.

Calls have to be answered. With 76% of enquiries arriving by phone, the ad schedule should follow real call cover. An emergency electrician who advertises 24/7 but lets night calls ring out is paying for enquiries that go to the next result.

This is the work described on our Google Ads management page, and our marketing for electricians page shows how we set up electrical accounts from the first week.

Dividing each budget by the benchmark range gives a planning range for enquiries a month:

It is a straight division, so treat it as the upper edge of what is realistic. As spend grows it reaches into dearer suburbs and less urgent jobs, and each extra enquiry tends to cost more. It also counts enquiries, not jobs: multiply by your own enquiry-to-job rate to estimate booked work.

We recommend a minimum of A$5,000 a month in ad spend for most businesses. For an electrician that is roughly 39 to 43 enquiries a month, enough to compare urgent against planned work and one area against another. Our guide to how much a trade business should spend on marketing explains how to scale beyond that.

We publish a client's measured improvement only once a like-for-like comparison exists, and never their enquiry counts or spend. The electrical accounts below are newer or still scaling, so we describe how they are built rather than quote a before-and-after figure.

• Aussie Electrical — a 24/7 emergency and compliance contractor in Sydney, with separate service and suburb campaigns so urgent faults and planned installations are bid on differently.
• Sparkmaster — a Sydney electrician whose ads are matched to each electrical job rather than one generic message.
• Aus Electrical & Data Services — a Sydney account covering both electrical and data-cabling work, with each service given its own enquiry route.
• Gridless Build Solutions — air conditioning, solar and heat pumps in Victoria, planned work that sits close to an electrician's installation jobs.

Whatever the structure, measure calls separately from forms: across our electrician accounts, 76% of enquiries were phone calls, and 77% of ad clicks came from mobile phones.

1. Check tracking first. Calls from ads, calls to the website number and forms should each be counted once. Google Ads counts a call only once it passes the minimum length you set, so make sure that setting suits your business.
2. Separate urgent from planned work in campaigns, ads and landing pages.
3. Give every major service its own page: switchboards, safety switches, EV chargers, lighting, smoke alarms and data.
4. Exclude training, job and DIY searches every week.
5. Answer calls or pause ads. Match the schedule to real cover.
6. Judge a new account on months, not days. Across launches we measured, enquiries in the second month ran at a median 1.9 times the first. See how long Google Ads takes to get leads.

When the website is the constraint, the fix sits outside the ad account. Our guide to a trade website that converts calls and forms lists what an electrician's landing pages need, our website design team builds them, and our lead generation work connects ads, pages, tracking and follow-up. The Aussie Electrical website is an example of an urgent-first layout with separate planned-work pages.

How much does an electrician lead cost on Google Ads in Australia?

Across 7 Australian electrician accounts managed by SoudCoh (Sep 2025 – 24 Sep 2026), the median cost per enquiry was A$118, and the middle half of accounts paid between A$115 and A$129. An enquiry is a recorded call or submitted form, and cost per enquiry is ad spend divided by enquiries, excluding GST and agency fees.

How many enquiries will A$5,000 a month get an electrician?

Dividing A$5,000 by the cost-per-enquiry range in our electrician benchmark gives roughly 39 to 43 enquiries a month, and about 42 at the median. It is a planning range: urgent versus planned work, suburbs, competition and call answering all move the real figure.

Do electricians get more calls or forms from Google Ads?

Mostly calls. In our electrician accounts, 76% of recorded enquiries were phone calls and 77% of ad clicks came from mobile phones. Forms still matter for planned work such as switchboard upgrades and data cabling, which people often request in writing.

What decides how much an electrician pays per click?

Mostly the jobs and places the account targets. The middle half of our electrician accounts paid between A$14.40 and A$22.75 per click. Emergency fault work in busy inner-city suburbs is heavily contested, while lighting, data and small commercial jobs in quieter areas usually cost less per click.

Is the electrician benchmark reliable with a small sample?

It is published because 7 accounts meet our inclusion rule, which requires meaningful spend and enquiry volume in the window. A vertical is published only with 5 or more qualifying accounts. Treat the range as a guide rather than a market price, and compare it with your own account's history.