Electricians typically pay A$30–A$60 per lead on Google Ads when campaigns are built efficiently, for scale and volume, and closer to A$40–A$70 in Melbourne and Sydney. Smaller campaigns find that range harder to reach. A lead is a recorded call or form, not a booked job, and in SoudCoh's research sample 76% of electrical enquiries were phone calls.
This guide covers how electricians compare with plumbers and cleaners, what moves an electrician up or down the range, what budgets from A$5,000 to A$20,000 a month typically buy, and how real electrical campaigns are set up. For other industries, see What a lead costs on Google Ads in Australia, industry by industry.
What does an electrician lead cost on Google Ads in Australia?
Electricians typically pay A$30–A$60 per lead on Google Ads when campaigns are built efficiently, for scale and volume, and closer to A$40–A$70 in Melbourne and Sydney. Smaller campaigns find that range harder to reach. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.
Key facts
- Efficient campaigns built for scale and volume: A$30–A$60 per lead.
- Melbourne and Sydney: closer to A$40–A$70 per lead.
- Smaller campaigns, with a narrow area or a thin budget, find those ranges harder to reach.
- At the efficient range, A$5,000 a month in ad spend buys roughly 83 to 167 leads.
- 76% of electrical enquiries in SoudCoh's research sample were phone calls, and 77% of ad clicks came from mobile phones.
| Measure | Figure | Source |
|---|---|---|
| Cost per lead, efficient campaigns built for scale and volume | A$30–A$60 | SoudCoh's typical figure for electricians |
| Cost per lead, Melbourne and Sydney | A$40–A$70 | SoudCoh's typical figure for electricians |
| Enquiries by phone | 76% of all enquiries | Research sample |
| Clicks from mobile phones | 77% of all clicks | Research sample |
| Clicks that became an enquiry | 14% for the typical electrician | Research sample |
| Click-through rate | 6% for the typical electrician | Research sample |
Definitions. A lead is a recorded phone call or a submitted form, not a booked job. Cost per lead is ad spend divided by leads, in Australian dollars before GST and management fees.
How do electricians compare with plumbers and cleaners?
Three trades side by side:
| Trade | Typical cost per lead | Enquiries by phone (research sample) |
|---|---|---|
| Electricians | A$30–A$60, A$40–A$70 in Melbourne and Sydney | 76% |
| Plumbing | A$40–A$120, across the main services | 75% |
| Cleaning | A$12–A$25 residential, A$80–A$120 or more commercial | 26% |
There is no single cost per lead across industries. A removalist lead and a commercial cleaning lead are different jobs with different values, so the figures are given industry by industry. The full list is in What a lead costs on Google Ads in Australia, industry by industry.
Electricians and plumbers look alike in one important way: most of their enquiries are phone calls. Both trades carry urgent work that people ring about straight away, alongside planned work that people research. Cleaning behaves differently, with most enquiries arriving as quote forms.
Where an electrician lands inside the range depends mostly on what each campaign chases and where. Emergency fault-finding in busy inner-city suburbs is contested; lighting, data points and small commercial jobs in quieter areas usually are not.
Why do some electricians pay more per lead than others?
The city. More electricians compete for the same searches in Melbourne and Sydney, so leads there typically cost closer to A$40–A$70 than A$30–A$60. Outside the two biggest cities, an efficient campaign can sit in the lower range.
Campaign size and scale. The A$30–A$60 range comes from campaigns built for scale and volume: enough budget, and enough services and suburbs covered, for the campaign to learn which searches book. Smaller campaigns, with a narrow area or a thin budget, find that range harder to reach.
Urgent and planned work need separate campaigns. A power outage, a tripping safety switch or a burning smell produces a call within minutes. Switchboard upgrades, EV charger installs, lighting and data cabling are compared and quoted. Blending them in one campaign means the urgent searches subsidise the planned ones and neither ad fits. Our guide to urgent and planned electrical work covers the split in detail.
Service pages decide planned-work leads. Someone planning a switchboard upgrade wants to know what the job involves, whether it needs an inspection first and what information to send. See the details a switchboard enquiry needs.
Search filtering matters more than usual. Electrical searches attract apprentices, students, job seekers and DIY researchers. Without a weekly review of search terms, a noticeable share of clicks goes to people who will never book.
Calls have to be answered. With 76% of enquiries arriving by phone, the ad schedule should follow real call cover. An emergency electrician who advertises 24/7 but lets night calls ring out is paying for leads that go to the next result.
Only real leads are counted. Taps on a phone number, page visits and duplicate forms make cost per lead look cheaper than it is. Count real calls and submitted forms, each once, before comparing a campaign with these ranges.
This is the work behind our Google Ads management, and our page on electrician marketing shows how we set up electrical campaigns from the first week.
Blending urgent and planned electrical work in one campaign means neither ad fits the search in front of it.
What does a monthly budget of A$5,000 to A$20,000 buy an electrician?
Dividing each budget by the typical ranges gives a planning range for leads a month. It is a planning range, not a forecast.
| Monthly ad spend | Efficient campaigns, at A$30–A$60 per lead | Melbourne and Sydney, at A$40–A$70 per lead |
|---|---|---|
| A$5,000 | 83 to 167 leads | 71 to 125 leads |
| A$10,000 | 167 to 333 leads | 143 to 250 leads |
| A$20,000 | 333 to 667 leads | 286 to 500 leads |
It is a straight division, so treat it as the upper edge of what is realistic. As spend grows it reaches into dearer suburbs and less urgent jobs, and each extra lead tends to cost more. The lower ranges also assume a campaign built for scale and volume; a small campaign will usually buy fewer leads. And it counts leads, not jobs: multiply by your own lead-to-job rate to estimate booked work.
We recommend a minimum of A$5,000 a month in ad spend for most businesses. For an electrician that is roughly 83 to 167 leads a month, or 71 to 125 in Melbourne and Sydney, enough to compare urgent against planned work and one area against another. Our guide to how much a trade business should spend on marketing explains how to scale beyond that.
What do SoudCoh's electrical case studies look like?
Four electrical case studies show how the structure works in practice.
- Aussie Electrical — a 24/7 emergency and compliance contractor in Sydney, with separate service and suburb campaigns so urgent faults and planned installations are bid on differently.
- Sparkmaster — a Sydney electrician whose ads are matched to each electrical job rather than one generic message.
- Aus Electrical & Data Services — a Sydney business covering both electrical and data-cabling work, with each service given its own enquiry route.
- Gridless Build Solutions — air conditioning, solar and heat pumps in Victoria, planned work that sits close to an electrician's installation jobs.
Whatever the structure, measure calls separately from forms: across SoudCoh's research sample of electricians, 76% of enquiries were phone calls, and 77% of ad clicks came from mobile phones.
An emergency electrician who advertises all night but lets calls ring out is paying for the next result's enquiries.
How do you bring an electrician's cost per lead down?
We review enquiry costs alongside lead quality and booked work, so the campaign reflects the jobs your business wants. For an electrician, that comes down to six checks:
- Check tracking first. Calls from ads, calls to the website number and forms should each be counted once. Google Ads counts a call only once it passes the minimum length you set, so make sure that setting suits your business.
- Separate urgent from planned work in campaigns, ads and landing pages.
- Give every major service its own page: switchboards, safety switches, EV chargers, lighting, smoke alarms and data.
- Exclude training, job and DIY searches every week.
- Answer calls or pause ads. Match the schedule to real cover.
- Judge a new campaign on months, not days. In SoudCoh's research sample, a new campaign's second month typically brought 1.9 times as many enquiries as its first. See how long Google Ads takes to get leads.
When the website is the constraint, the fix sits outside the ads. Our guide to a trade website that converts calls and forms lists what an electrician's landing pages need, the electrician websites we build follow that list, and our lead generation for trades connects ads, pages, tracking and follow-up. The Aussie Electrical website is an example of an urgent-first layout with separate planned-work pages.
Common questions about electrician lead costs
How much does an electrician lead cost on Google Ads in Australia?
Electricians typically pay A$30–A$60 per lead on Google Ads when campaigns are built efficiently, for scale and volume, and closer to A$40–A$70 in Melbourne and Sydney. Smaller campaigns find that range harder to reach. A lead is a recorded call or submitted form, and the figures are ad spend only, before GST and management fees.
How many leads will A$5,000 a month get an electrician?
Roughly 83 to 167 leads a month at A$30–A$60 per lead, SoudCoh's typical range for efficient electrical campaigns, or 71 to 125 in Melbourne and Sydney at A$40–A$70. It is a planning range, not a forecast: campaign size, urgent versus planned work, suburbs, competition and call answering all move the real figure.
Why do electrician leads cost more in Melbourne and Sydney?
More electricians compete for the same searches in the two biggest cities, so leads there typically cost A$40–A$70 rather than A$30–A$60. Campaign size matters too: campaigns built for scale and volume reach the lower end of either range, and smaller campaigns find it harder.
Do electricians get more calls or forms from Google Ads?
Mostly calls. In SoudCoh's research sample of electricians, 76% of recorded enquiries were phone calls and 77% of ad clicks came from mobile phones. Forms still matter for planned work such as switchboard upgrades and data cabling, which people often request in writing.
Is there one average cost per lead for all trades?
No. There is no single cost per lead across industries. A removalist lead and a commercial cleaning lead are different jobs with different values, so the figures are given industry by industry. For electricians the typical range is A$30–A$60 per lead, and A$40–A$70 in Melbourne and Sydney.
How should an electrician use these figures?
As a planning range. Compare them with your own cost per lead on like-for-like terms (real calls and forms only, ad spend before GST and fees), split urgent from planned work, and judge cost per lead alongside how many leads become booked jobs.
Questions and answers
Should an electrician advertise emergency work 24/7?
Only if the calls will be answered around the clock. An unanswered after-hours call still costs the click and sends the customer to a competitor. Start with the hours you can cover and extend them.
What should I send before an electrical Google Ads review?
Send the services you want more of, your service area, recent lead numbers and how many turned into jobs. That lets us compare your campaigns with the typical range for electricians on like-for-like terms.