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    Proof
    Impress Blinds — cost per enquiry down 62.63%, $23.6 to $8.82SLS Solicitors — cost per enquiry down 58.48%, $84.64 to $35.14FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh

    Google Ads for cleaning businesses

    More cleaning jobs, every week. From Google.

    We get cleaning businesses booked solid with Google Ads — carpet, end-of-lease, commercial, you name it. Real results from real cleaning companies.

    Or call 1800 315 165

    • 138

      Jobs in 41 days

      Pink Flamingo

    • 53

      Jobs in 15 days

      Cleanetic Perth

    • A$20

      Cost per job

      Industry-leading

    • 21%

      Conversion rate

      Mobile-first builds

    Real cleaning businesses we have grown

    • Cleanetic
    • Pink Flamingo
    • Made2Clean
    • Retro Cleaning
    • OperaShine
    Real accounts

    What this looks like for cleaning businesses.

    All 37+ generated case studies
    The moment of intent

    Somebody is typing it right now.

    This is the only advertising where the customer starts the conversation. They have the problem, they type it, and at that moment you are either on the page or you are not.

    The searches this page is built for

    • carpet cleaning melbourne
    • end of lease cleaning
    • house cleaners near me
    • bond back cleaning

    Each one is a different person at a different point of deciding, so each one is handled on its own, with its own ad and its own page. That is the whole trick, and it is why one campaign covering all four never works.

    Illustration · the slot you are buying

    9:41

    AllMapsImagesShoppingNews
    carpet cleaning melbourne
    end of lease cleaning
    house cleaners near me
    bond back cleaning

    A mock-up of the sponsored slot, not a real listing. The business name and the star rating shown are placeholders — yours are whatever your customers give you.

    Free · no obligation

    A free plan, written for cleaning businesses.

    We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.

    • A 30-minute call with someone who runs accounts, not a salesperson
    • Your competitors' ad copy, offers and the searches they are holding
    • A written 30-day lead plan with the budget it assumes
    • The searches we would refuse to pay for, listed before launch
    Or skip the form1800 315 165

    Get in touch

    Only your name and phone number are required. Everything else shapes the first reply rather than gating it.

    About Cleaning Businesses

    Handy if you would rather we wrote back than rang.

    We look at it before we reply, so this is the most useful thing you can give us.

    It decides what we suggest first. Pick a band, or say you are not sure.

    In your own words. A sentence is plenty.

    We use these details to reply and to set you up in our CRM. See our privacy policy.

    Or call 1800 315 165

    We respond within one business day

    Where the money goes.

    Most cleaning businesses hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.

    1. You're competing with national franchises

      Big brands dominate the auction on bond-back, carpet and end-of-lease keywords. You need sharper targeting, not bigger budgets.

    2. Customers comparison-shop you in 60 seconds

      Cleaning customers compare three quotes before they commit. Your landing page either earns the call or sends them to the next tab.

    3. You're paying to be seen too far away

      Casting a wide net over Melbourne or Sydney burns money on tourists and tyre-kickers. We keep your spend inside the patch you actually work.

    4. You're paying for clicks that don't call

      If it isn't dead easy to ring you from a phone, and the form isn't one screen, half your clicks bounce before they read your headline.

    5. A new account has nothing to learn from

      Google needs conversion history before it works in your favour. Start a fresh account the wrong way and it stalls for weeks. We stage it properly.

    6. End-of-lease, bond-back and emergency are different searches

      Each service line has different intent and price-sensitivity. One generic campaign hides the signal in the noise.

    04 stages

    How we bring the work in.

    Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.

    1. Stage 01

      Audit your existing setup

      Two-day deep-dive on your current Google Ads, website conversion, call tracking and review profile. We tell you what's working and what's leaking budget.

    2. Stage 02

      Build it properly, once

      Each service you sell gets its own treatment, held tight to the areas you actually clean, with copy written from the words real customers use. Mobile landing pages built to convert, not to look pretty.

    3. Stage 03

      Launch paused, you approve

      Every keyword, headline, sitelink and ad asset is built before a dollar is spent. You review and click activate when ready — no surprises.

    4. Stage 04

      Optimise weekly, scale monthly

      Someone looks at your account every week, not every quarter. We cut what's wasting money, push harder on what's booking jobs, and tighten it up as the results build.

    Campaigns are built paused. You read the whole thing first.

    Send us what you are running now and we will put a 30-day plan for cleaning businesses in writing. You keep it either way.

    Get the 30-day plan
    • 5.0Across every Google review
    • 250+Active engagements, five countries
    • $120M+Media under management
    • 41Published clauses in the SoudCoh Standard
    Inside the account

    Two businesses can bid the same and pay very differently.

    Cost per lead is not set by your budget. It is set by how tightly the keyword, the ad and the page agree with each other.

    • Bid tiers set per keyword, not per campaign

      The search that books a job and the search that fills a research tab do not deserve the same bid. They get separated first, then priced separately — which is most of the gap between a cheap lead and an expensive one.

    • Ads pinned only where a claim is fixed

      A licence number, a guarantee, a legal line — those get pinned. Everything else stays free so Google can test it, and then we read what it actually served, which is regularly not what we expected.

    • The account starts pre-negated

      Plumbing, electrical and cleaning each have a negative-keyword bank our team maintains by hand from the accounts that came before yours. A new account in that trade inherits it on day one, so you are not paying to learn what we already know.

    • The page has to answer the ad

      Paid traffic sent to a homepage asks a stranger to find their own way. We build the page the ad promised — one screen, one action — because the keyword, the ad and the page saying the same thing is most of what Quality Score is measuring.

    Read the whole Search method

    Case studies from cleaning businesses like yours.

    All case studies

    Before you book anything

    Here is what cleaning businesses ask us first.

    FAQ

    Before you book a call.

    The questions cleaning businesses ask us most often, answered straight.

    The first call is free and there is no deck.

    We recommend $80–$150 per day to start, depending on your service area and competition. Most cleaning clients start at $100/day and scale as conversion data builds.

    Most cleaning campaigns generate calls within the first day of going live. Form submissions follow within hours. It tightens from there — your cost per job falls as the account builds a track record.

    Yes — we typically pair Google Ads with a conversion-optimised mobile-first landing page. We've built websites for Cleanetic, Retro Cleaning and many more.

    We have a flat campaign-build fee and an ongoing management fee. No long lock-in contracts, no hidden costs, no surprise add-ons.

    We own and operate the Google Ads account because the build is proprietary — the way it is structured, targeted, filtered and measured is methodology we've refined across 250+ engagements. On long-term marketing agreements, ownership and handover options are available and we're happy to discuss what fits your business.

    We run the same build in nine other trades.

    The structure does not change much between them — the searches, the objections and the price of a job do. Marketing for is the index, if you would rather start there.

    Get the plan

    Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.

    Call 1800 315 165

    No pitch deck. No upsell. A real conversation and a written plan.