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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a drains-first website, Sydney and NewcastleHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh

    Cleaning business marketing: Google Ads and websites Cleaning enquiries that fit the work you want.

    SoudCoh runs Google Ads and builds websites for cleaning businesses: 26 of them have a published case study, among them EOL Melbourne, FacilityWorx, Lumex Cleaning and A Plus Carpet Cleaning, from Melbourne, Sydney, Canberra and Perth. Every one is listed below with what we did and the result.

    Or call 1800 315 165

    How we can help

    Build a cleaning plan around the property and the job.

    We combine Google Ads, cleaning service pages, SEO and local visibility around the work your crews want. A vacating tenant, a homeowner with stained upholstery and a facilities manager need different information. The plan separates those needs, explains the scope and gives the team useful details before quoting.

    What your customer needs to decide

    • What is included, and which extras need a separate quote?
    • Can the clean fit the handover date or the site’s operating hours?
    • Does the team handle this property type, surface and access arrangement?
    • How will the customer request a quote and confirm the booking?

    Choose the services your plan needs

    1. SEO for distinct cleaning jobs

      Build useful pages for the services you actually offer. Explain inclusions, property types, preparation and optional extras, then connect them to genuine coverage areas. End-of-lease cleaning deserves different answers from a recurring office contract.

      • Service and inclusion pages
      • Useful property and preparation FAQs
      Explore SEO services

    2. Google Ads by clean type

      Separate move-out, carpet, specialist surface and commercial enquiries. Match the message to the job, review irrelevant searches and plan campaign hours around the people answering. Larger site assessments need their own enquiry path.

      • Service-specific campaign plan
      • Area, timing and search review
      Explore Google Ads

    3. A website that helps customers scope the clean

      Show real work, clear inclusions and an easy mobile quote request. Ask for property type, rooms, condition and required date; let commercial customers explain access and frequency. Keep advertised inclusions consistent with the quote.

      • Mobile service and quote pages
      • Clear inclusions and optional extras
      Explore website design

    4. Local visibility around workable routes

      Review business details, service areas, opening information and genuine customer feedback. Use suburb information where it helps someone understand coverage and travel, with a consistent identity across the places customers find you.

      • Local profile and service-area review
      • Genuine review and project presentation
      Explore local SEO

    5. Separate one-off jobs from ongoing contracts

      Give the team a short enquiry brief they can act on. Review booked work, unsuitable requests and quote follow-up by service, so a regular commercial opportunity is assessed differently from an urgent single-property clean.

      • Property and job brief
      • Booking and quote-outcome review
      Improve enquiry quality

    Services your plan can cover

    Homes and moving

    • Regular house cleaning
    • Deep cleaning
    • End-of-lease and move-out cleaning

    Surfaces and furnishings

    • Carpet and upholstery cleaning
    • Tile and grout cleaning
    • Window and pressure cleaning

    Business premises

    • Office and commercial cleaning
    • Hospitality and kitchen cleaning
    • Builders and post-renovation cleaning

    Show us the cleaning work you want more of.

    Bring your service list, coverage area and crew availability. We’ll identify the priority jobs, the pages they need and the first campaign to put in place.

    Plan your cleaning marketing
    Who we work with

    26 cleaning businesses we’ve worked with

    Every one has a published case study, from Melbourne, Sydney, Canberra, Perth, Brisbane. Where the account carries a measured result it is shown on the card — the change, read from that client's own Google Ads account.

    Show all 26 cleaning businesses
    See all 22 cleaning business websites we’ve built
    Client results

    Real accounts. Measured improvements.

    Every figure is a measured change inside a named client’s own account. Open any one for the full case study.

    • Lumex Cleaning · Sydney

      −26.51%

      lower cost per enquiry · period on period

      Google Ads

      Read the case study

    • FacilityWorx · Gold Coast

      +26.7%

      higher click-to-enquiry rate (16.1% → 20.4%) · latest month vs first month

      Google Ads · Website and landing pages

      Read the case study

    • EOL Melbourne · Melbourne

      +19.3%

      higher click-to-enquiry rate (28% → 33.4%) · best month vs first month

      Google Ads · Website and landing pages

      Read the case study

    Want us to look for the same gains in your account?

    Get your free auditSee every case study
    One client, start to finish

    From the search to the result — FacilityWorx

    One client, three real pieces of work: the Google ad we wrote, the website we built for them, and what changed in their own account.

    1. The search ad

      Sponsored

      FacilityWorx

      facilityworx.au/PressureWash/Yatala

      Pressure Washing Yatala | 48-Hour Express Start

      Local Gold Coast crews, local supervisors. 48-hour express mobilisation if needed.

      A real ad we wrote and ran for FacilityWorx.

      • Pressure washing in Yatala

    2. The website we built

      Home page, designed and built by our team.

    3. The result

      +26.7%

      higher click-to-enquiry rate (16.1% → 20.4%) · latest month vs first month

      Measured in FacilityWorx’s own account · Gold Coast.

      Read the case study

    We can do this for you: the ad, the website and the result.

    Get my free plan
    Client case studies

    Campaigns and websites for cleaning businesses.

    See the clients, their locations, the services we promoted and the websites we built. Each project explains what we delivered, with images and a link to the full story.

    Showing 43 of 43 client projects

    Swipe through the projects or use the arrows.

    A closer look

    The work, in three steps.

    Hi-Tech Deep Cleaning

    Hi-Tech Deep Cleaning

    Website project

    Start with the business and its customers.

    Hi-Tech Deep Cleaning provides carpet, upholstery and specialist cleaning in Melbourne, VIC.

    • Melbourne, VIC
    • Website design
    • Service pages
    Explore the full project
    Hi-Tech leather restoration service page with split sofa imagery and a phone action
    Give leather restoration its own presentation

    From our client campaigns

    The services we advertise.

    These services appear in the Google Ads campaigns we have run for our clients. Explore each business to see its service mix and campaign story.

    cleaning businesses

    • Carpet steam cleaning
    • Carpet dry cleaning
    • Carpet cleaning
    • Commercial and office carpets
    • Upholstery and sofa cleaning
    • Rug and mat cleaning
    • Mattress cleaning
    See all 47 services
    • Pet-stain and odour removal
    • End-of-lease cleaning
    • Bond cleaning
    • Move-out and vacate cleaning
    • House cleaning
    • Kitchen and oven cleaning
    • Tile and grout cleaning
    • Office cleaning
    • Commercial cleaning
    • Warehouse and factory cleaning
    • Medical and aged-care cleaning
    • School and childcare cleaning
    • Gym and sports-facility cleaning
    • Hospitality and restaurant cleaning
    • Strata and common-area cleaning
    • Builders and post-renovation cleaning
    • Pressure washing
    • Industrial and remote-site cleaning
    • Window cleaning
    • One-off and spring cleaning
    • Deep cleaning
    • Bathroom cleaning
    • Walls, garages and balconies
    • Move-in cleaning
    • Leather cleaning
    • Stain treatment and protection
    • Regular home cleaning
    • Retail cleaning
    • Driveway cleaning
    • House washing
    • Soft washing
    • Concrete and paved surfaces
    • Deck and fence washing
    • House soft washing
    • Roof cleaning
    • Gutter cleaning
    • Move-out cleaning
    • Hospitality cleaning
    • Restaurant cleaning
    • Kitchen deep cleaning
    Explore 21 client campaigns

    Campaign timing follows the job.

    An urgent call and a planned quote need different responses. Our client stories show how scheduled campaigns cover the services people need and when the business can respond.

    A Plus Carpet Cleaning: services and hoursLumex Cleaning: services and hoursSparkleWorks Commercial: services and hoursFacilityWorx: services and hours

    More from the work.

    Boost Cleaning Melbourne: choosing which cleaning services to promoteUse Boost Cleaning Melbourne’s service range to plan focused cleaning ads, useful quote questions and a practical review of the work each campaign brings.Read the article →Kleening Crew: why Sydney and Brisbane need separate local briefsUse Kleening Crew’s Sydney and Brisbane websites to plan local service briefs, clear cleaning packages and quote journeys suited to each market.Read the article →End-of-lease cleaning: the property details a useful quote needsPlan an end-of-lease cleaning quote journey around property details, inclusions, access and timing, with examples from EOL Melbourne and Kleening Crew.Read the article →Carpet cleaning ads should name the surface and the problemConnect carpet, upholstery and specialist cleaning ads with relevant service pages, images and enquiry questions using Hi-Tech and A Plus examples.Read the article →Commercial cleaning starts with a site brief, not a generic quoteBuild a useful commercial cleaning enquiry around premises, access, frequency and scope, with practical examples from FacilityWorx, PCCS and Retro WC.Read the article →Growing a cleaning campaign without overfilling the rosterMatch cleaning advertising with service mix, travel and available appointments. Review useful enquiries and accepted work before expanding the campaign.Read the article →

    Google reviews

    Hear from our clients.

    Read SoudCoh’s reviews on Google (opens in a new tab)
    Cost per lead

    What a lead costs for cleaning businesses on Google Ads

    End-of-lease, house and other residential cleaning typically costs A$12–A$25 per lead on Google Ads once campaigns have run three to six months, in Melbourne, Sydney, Brisbane, Perth and other cities. Commercial cleaning (offices, gyms and regular contract cleans) runs on Search campaigns with exact-match keywords at A$80–A$120 or more per lead, which is worth paying because one contract brings monthly recurring revenue.

    SoudCoh is built on efficiency: every campaign is set up and judged on what a lead and a booked job cost, not on clicks or impressions. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    The moment of intent

    Somebody is typing it right now.

    Search starts with a need. A useful ad and a clear service page help the customer see whether you can help, where you work and what to do next.

    The searches this page is built for

    • carpet cleaning melbourne
    • end of lease cleaning
    • house cleaners near me
    • bond back cleaning

    These are examples of different customer needs. We group relevant searches around your services and choose a useful destination for each one.

    Example customer search

    carpet cleaning melbourne

    Example ad

    Your Cleaning Business

    Melbourne, VIC

    Explain the service. Show where you work. Make the next step easy.

    Call or request a quote

    The page answers the same question and helps the customer enquire.

    Real Google Ads

    The Google ads that actually ran for cleaning businesses

    Word for word from client accounts we've run. Every ad below served on Google, built from the headlines we wrote, with its own click-through rate.

    • Sponsored

      Clean Effortlessly

      cleaneffortless.com.au/EndOfLease/Sydney

      Real Estate Approved | Police-Checked Cleaners

      100% bond back guarantee. Real estate approved checklist. Free quote in 60 seconds. Police-checked, insured Sydney cleaners. Same-day & next-day availability — book today.

      A real ad we wrote and ran for Clean Effortlessly.

      • End of lease cleaning
      • 7.4% click-through rate
      See the Clean Effortlessly case study

    • Sponsored

      Boost Cleaning Melbourne

      boostcleaningmelbourne.com.au

      Bond Cleaners Brunswick | 100% Bond Back Guarantee

      Professional Bond Cleaning Melbourne. Bond Back Guarantee. Free Quote in 60 Secs. Top-Rated End of Lease & Vacate Cleaners Near You. Real Estate Approved.

      A real ad we wrote and ran for Boost Cleaning Melbourne.

      • Bond cleaning
      • 4.9% click-through rate
      See the Boost Cleaning Melbourne case study

    • Sponsored

      Retro WC Cleaning

      retrocleaning.au/CarpetSteam/Melbourne

      Fast, Reliable, Insured | Quality You Can See

      Same-day carpet steam cleaning across Melbourne. Book online or call to lock it in. Fast, reliable, eco-friendly. Free quote in minutes. Book your slot today.

      A real ad we wrote and ran for Retro WC Cleaning.

      • Carpet steam cleaning
      • 6.6% click-through rate
      See the Retro WC Cleaning case study

    • Sponsored

      CLEANEY

      cleaney.com.au

      #1 End Of Lease Cleaning | Deep Clean For Bond Return

      Spotless property before handover. Contact Cleaney now. Same-day vacate cleaning available. Secure your booking.

      A real ad we wrote and ran for CLEANEY.

      • End of lease
      • 5.8% click-through rate
      See the CLEANEY case study

    Want ads like these running for your business?

    Get my free plan
    What people typed

    Real searches that turned into enquiries for cleaning businesses

    The exact phrases people searched before they got in touch. Your ads and pages should answer these words, not the ones a keyword tool guesses.

    • end of lease cleaning
    • end of lease clean
    • end of lease cleaning melbourne
    • bond clean
    • bond cleaning
    • end of lease cleaning near me
    • carpet cleaners near me
    • carpet cleaning
    • deep cleaning services melbourne
    • end of lease cleaning quote
    • grout cleaning
    • end of lease clean quote
    • bond cleaning melbourne
    • steam carpet cleaning
    • professional cleaning service
    • end of lease cleaners
    • carpet cleaning near me
    • end of tenancy cleaning
    • bond back guarantee cleaning
    • carpet cleaning melbourne
    • tile and grout cleaning
    • end of lease cleaning cost
    • grout cleaner
    • end of lease cleaning sydney

    Real search terms from SoudCoh's research.

    Free · no obligation

    A free plan, written for cleaning businesses.

    We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.

    • A 30-minute call with someone who runs accounts, not a salesperson
    • Your competitors' ad copy, offers and the searches they are holding
    • A written 30-day lead plan with the budget it assumes
    • The searches we would refuse to pay for, listed before launch
    Or skip the form1800 315 165

    Get in touch

    A few quick questions, then your details. We work with businesses spending A$5,000 a month or more on ads.

    About Cleaning Businesses

    1 What you need

    Our speciality: Google and Meta ads that bring in paying customers. We measure cost per job, not cost per click.

    2 Your ad spend

    Spending A$5,000 a month or more on ads? That's who we work with — up to A$30,000 a day, and enterprise programmes above that.

    We recommend a minimum of A$5,000 a month in ad spend for most businesses. That's what you pay Google or Meta for your ads — not your revenue. Our management fee is separate.

    Think in daily budgets? About A$165 a day is A$5,000 a month.

    3 Your business

    We look at it before we reply. No website yet? A Facebook page or Google Business Profile link works too.

    4 What you want

    What would make this worth it? A sentence or two is plenty.

    5 Your details

    Handy if you would rather we wrote back than rang.

    We use these details to reply and to set you up in our CRM. See our privacy policy.

    Or call 1800 315 165

    We respond within one business day

    Where the money goes.

    Most cleaning businesses hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.

    1. You're competing with national franchises

      Big brands dominate the auction on bond-back, carpet and end-of-lease keywords. You need sharper targeting, not bigger budgets.

    2. Customers need to compare the right details

      Customers need to understand what is included, which properties you clean and how to request a quote. Clear service detail and a quick booking path help them decide.

    3. You're paying to be seen too far away

      A carpet-cleaning crew and a commercial cleaning team may cover different suburbs. We align each campaign with travel time, job size and the areas you can service profitably.

    4. You're paying for clicks that don't call

      A customer should be able to call or request a quote from a phone without hunting through menus. We make service inclusions, genuine reviews and the next step easy to find.

    5. A new account has nothing to learn from

      A new account needs working measurement, relevant searches and a sensible launch budget. We confirm those foundations before using the results to make larger spending decisions.

    6. End-of-lease, bond-back and emergency are different searches

      Each service line has different intent and price-sensitivity. One generic campaign hides the signal in the noise.

    04 stages

    How we bring the work in.

    Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.

    1. Stage 01

      Audit your existing setup

      Two-day deep-dive on your current Google Ads, website conversion, call tracking and review profile. We tell you what's working and what's leaking budget.

    2. Stage 02

      Build it properly, once

      Carpet cleaning, end-of-lease work, pressure washing and recurring commercial contracts need different offers and quote questions. We build clear mobile pages for each priority service and its service area.

    3. Stage 03

      Launch paused, you approve

      Every keyword, headline, sitelink and ad asset is built before a dollar is spent. You review and click activate when ready — no surprises.

    4. Stage 04

      Optimise weekly, scale monthly

      We review search terms, phone enquiries, form submissions and recorded booking outcomes. Spend follows the services bringing worthwhile work, with repeat contracts assessed separately from one-off cleans.

    Campaigns are built paused. You read the whole thing first.

    Send us what you are running now and we will put a 30-day plan for cleaning businesses in writing. You keep it either way.

    Get the 30-day plan
    Built by us

    The work behind the numbers.

    Counts of our own build and optimisation work.

    • 370

      search ads that served

    • 58

      negative keywords added

    • 158

      ad groups built

    Client websites

    Websites we built, captured live.

    Real client sites, designed and built by our team. Open any capture to see the full page, then follow it through to the case study.

    Local detail. Wider reach.

    A plan for the places you serve.

    We can shape a marketing plan for your service area across Australia, New Zealand, the United States, the United Kingdom and the Middle East. We begin with the cities you serve, the language your customers use, local demand and the way your team operates.

    • Australia

      Sydney · Melbourne · Brisbane · Perth · Adelaide · Canberra · Gold Coast · Hobart · Darwin

    • New Zealand

      Auckland · Wellington · Christchurch · Hamilton · Tauranga

    • United States

      New York · Los Angeles · Chicago · Houston · Dallas · Miami · Atlanta

    • United Kingdom

      London · Manchester · Birmingham · Leeds · Bristol · Glasgow · Edinburgh

    • Middle East

      Dubai · Abu Dhabi · Riyadh · Jeddah · Doha · Kuwait City

    Discuss your market for cleaning businesses
    FAQ

    Before you book a call.

    The questions cleaning businesses ask us most often, answered straight.

    The first call is free and there is no deck.

    SoudCoh builds websites for cleaning businesses across Australia and has published 22 cleaning business website builds, among them Hi-Tech Deep Cleaning, Kleening Crew Sydney and Kleening Crew Brisbane. They are listed at soudcoh.com/website-design-for/cleaning-businesses. A cleaning website should say what each clean includes, which areas and properties you cover, and ask for the property type, rooms and date in a short quote form.

    Yes. We can prioritise your preferred site types, contract areas and minimum scope. The page and enquiry questions can cover frequency, access, floor area and the need for a site visit, so the sales conversation starts with useful context.

    List the rooms and tasks included, optional services and conditions that affect the quote. Explain how the customer provides their move-out date and property details. Publish any re-clean or bond-related promise only when it accurately reflects your own terms.

    Yes. We can review the locations, service priorities and campaign timing against available capacity. The useful question is which work the team can accept and service well, rather than how many enquiries an account can produce.

    End-of-lease, house and other residential cleaning typically costs A$12–A$25 per lead on Google Ads once campaigns have run three to six months, in Melbourne, Sydney, Brisbane, Perth and other cities. Commercial cleaning (offices, gyms and regular contract cleans) runs on Search campaigns with exact-match keywords at A$80–A$120 or more per lead, which is worth paying because one contract brings monthly recurring revenue. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    Research for cleaning businesses

    White papers on what the data shows for trade and home-service businesses, with the method to check your own account.

    All white papers

    Explore the approach for other industries.

    Different customers need different information. Explore the services, customer decisions and project examples for each industry. Marketing for is the index, if you would rather start there.

    Get the plan

    Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.

    Call 1800 315 165

    No pitch deck. No upsell. A real conversation and a written plan.