We built a four-field call-back form on the home page and every service page, titled for the service on service pages. We also added a tap-to-call block on the home page and a round call button that stays in the corner as visitors scroll.
The business
Delicate Services is a commercial cleaning business in Sydney. Its teams clean offices, medical centres, warehouses and factories, gyms, schools, childcare centres, strata buildings, aged care homes and pubs and clubs, and take on carpets, windows and pressure washing. Schedules are built around business hours, from early mornings to nights and weekends.
The brief
Commercial buyers start from their premises and want to know how the work begins before they commit. The brief was a page for every service, a form that asks only what is needed for a call back, and a clear alternative for people who would rather ring.
A page for every service
The Services menu lists each clean with a one-line description, and the home page repeats them as a grid of photo cards with links to the rest. Each service page opens with a crew photo beside a form titled for that service, such as Get Your Free Office Cleaning Quote, then sets out what the clean covers. The office cleaning page, for example, lists 12 tasks from workstations to supply restocking and the reasons businesses choose a professional clean.
A short form and a number answered straight away
The call-back form asks for four things: a name, a phone number, the suburb and the service needed, picked from a list of the 13 services. It says a call comes back within 15 minutes. For people who would rather talk, a full-width block headed Don't want to fill a form puts a tap-to-call number and the opening hours on the page, and a round call button stays in the corner as the visitor scrolls.
How the work begins
How It Works sets out four steps: get in touch, a site assessment, the clean itself and ongoing support. A section on what sets the business apart covers the team, insurance, flexible schedules, eco-friendly products and quality checks, ahead of a second form and the common questions.
Answers and a separate door for job seekers
The FAQ page answers 30 questions in seven groups, from pricing and billing to cleaning products, scheduling, insurance and staff training. A careers page carries its own application form, so job seekers have a route that keeps the call-back form for clients.
Built for phones
On a phone the header keeps the logo and the menu, and the first screens hold the headline, the proof points and the call-back form, with its four fields stacked full width. The round call button stays in the bottom corner as the page scrolls, so a visitor can ring at any point without scrolling back up.
What it connects to
The service pages double as landing pages for Google Ads. An ad for a service points to that service's page, where the form is titled for the same clean and asks for four details. That keeps the step from the ad to the call back as short as the page allows.
For a cleaning business that wants each service to carry its own page and form, see our website design services and marketing for cleaning businesses.
