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    Proof
    Impress Blinds — cost per recorded Google Ads conversion down 62.63%SLS Solicitors — cost per recorded Google Ads conversion down 58.48%FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Website Development
    Divine Touch Cleaning

    Divine Touch Cleaning: cleaning website design in Melbourne

    Divine Touch Cleaning · Residential and end-of-lease cleaning · Melbourne, VIC

    The short version · Website delivery

    Divine Touch Cleaning — a cleaning website that starts with the customer’s situation.

    Talk to us about your websiteAll case studies
    Divine Touch Cleaning

    Campaign work · Divine Touch Cleaning

    The campaign behind the enquiries.

    See the advertising work for Divine Touch Cleaning, with the results and measurement explained in each campaign case study.

    Campaign case study

    Divine Touch Cleaning: separate campaigns for moving and everyday home care

    Divine Touch Cleaning’s Google Ads case study: house and end-of-lease cleaning. Explore the campaign services and enquiry approach.

    Read the campaign case study

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Make a specialist task its own destination

      The oven page replaces the general cleaning message with a specific problem and service image. The familiar form and green contact controls keep the route to an enquiry consistent.

      Divine Touch Cleaning oven service page with service-specific imagery and quote form
      Open full-size screenshot

    2. Website detail

      Pair the move-out message with property context

      The opening screen gives the end-of-lease service a large headline and places a detailed quote form beside it. Address, suburb, property size and date fields make the enquiry about a particular home.

      Divine Touch Cleaning end-of-lease introduction beside a detailed property quote form
      Open full-size screenshot

    The case study

    Inside the build for Divine Touch Cleaning.

    The short list

    1. Customer questions introduce the work in familiar terms.
    2. Regular cleaning has its own frequency and first-visit explanation.
    3. Specialist tasks, packages and checklist routes make the scope easier to explore.

    The design choices and customer journey behind this website.

    A different starting point for each clean

    A tenant approaching handover, a household arranging regular visits and someone dealing with a particular surface do not need the same service explanation. SoudCoh structured Divine Touch Cleaning’s website around those situations. End-of-lease, bond, vacate and move-in or move-out cleaning sit alongside regular home cleaning and specialist tasks.

    The site’s Melbourne focus connects this range to a clear local market. Services, packages, checklist and service areas provide different routes into the detail, so the customer can begin with the job or the information they need to make a decision.

    Explain the problem before the process

    Service content opens with recognisable questions: a tight handover window, uncertainty about inclusions, embedded pet odours or built-up kitchen grease. Those prompts help someone identify the relevant work before reading the longer explanation.

    The service catalogue then gives specific tasks their own space. Oven, carpet steam, window, wall, bathroom, garage, balcony and upholstery cleaning are described separately. The structure avoids treating every surface as an interchangeable version of a general house clean.

    Make regular cleaning a distinct offer

    Regular house cleaning is explained as maintaining a home over time. Dedicated sections cover the usual scope, choosing weekly, fortnightly or monthly visits, how the first clean works and local coverage. That information answers a different set of questions from a once-only move-out booking.

    The site also includes one-off and deep-house cleaning routes. Keeping frequency and intensity separate helps the customer choose the type of conversation to begin, rather than relying on an undefined request for cleaning.

    Connect the scope to a useful quote

    Packages and checklist content let visitors inspect what they are arranging before continuing to the quote page. Contact and service navigation remain available across the website, giving the customer a consistent next step after reading.

    The finished build presents a wide service range through concrete customer needs. It gives routine visits, rental handovers and specialist cleaning their own explanations while keeping them within one recognisable brand.

    Our website design and development work connects the service explanation with a useful next step. See marketing for cleaning businesses for the wider approach.

    Tags

    • Website design
    • Residential and end-of-lease cleaning
    • Melbourne, VIC
    • End-of-lease cleaning
    • Upholstery cleaning

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

    Discuss your websiteSee more accounts
    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

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    More work for cleaning businesses.

    Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.

    Browse all case studiesExplore our work for cleaning businesses

    The work that produced this.

    Explore the design, content and enquiry tracking services behind a website like this.

    The briefing behind the work.

    Further reading on the decisions that connect a website with the wider marketing work.

    The external entity data underneath any local-service acquisition programme. That case is argued in The citation inconsistencies that still move local rankings.

    Why the primary and secondary categories must match the work a business actually wants. The other half of it is set out in Google Business Profile categories as a silent rank constraint.

    The work behind this one is written up in full under read the cleaning businesses version of this, and how the work is sequenced before any of it is published sets out the sequence in order.

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    Ready for your next website?

    Tell us about your business, your services and what your website needs to do. We’ll help you decide what to build next.

    Discuss your websiteSee the whole library

    A clear scope, a considered design and a practical next step.