Divine Touch Cleaning · Residential and end-of-lease cleaning · Melbourne, VIC
We built a Services menu with four groups and a quote form with the service chosen on every service page. We also added a 50-task checklist, 17 before-and-after pairs and service areas covering 383 suburbs.
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Marketing for home services in Australia
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Download this PDFRead it on the pageWe built a Services menu with four groups and a quote form with the service chosen on every service page. We also added a 50-task checklist, 17 before-and-after pairs and service areas covering 383 suburbs.
Divine Touch Cleaning is a Melbourne cleaning business that leads with end of lease cleaning. Its crews handle bond, vacate and move-out cleans for tenants and agents, regular and deep house cleans, specialty work such as ovens, carpets and windows, and supported cleaning for NDIS participants, older Australians and veterans.
A renter searching for a bond clean, a vacate clean or an end of lease clean wants the same job, with a fixed price and the bond back before the deadline. Owners, agents and supported clients need regular, deep, specialty and funded cleaning as well.
The brief was to meet every name for that job, to show what a clean includes before asking for details, and to collect enough in the first form for a fixed quote to come back the same day.
The Services menu sorts 25 services into move out, deep cleans, specialty, and care and NDIS, each with a one-line description. A bar under the menu offers help to anyone unsure which clean they need. The home page repeats every service as a photo card labelled with its group. The packages page explains that bond, vacate, move-out, move-in, end of lease and exit cleans are the same job with one fixed price.
The quote form sits beside the headline on the home page and every service page. It asks for a name, phone, email, address, suburb, property size, preferred date, the service and anything the crew should know, such as parking or key arrangements. On a service page the service is already chosen. Service pages also show the expected time on site and the bond-back promise under the headline.
The checklist page lists 50 tasks across seven sections, from bedrooms and bathrooms to the kitchen, laundry and internal windows. The home page runs 17 before-and-after pairs in a scrolling strip, sets out four steps from first quote to keys handed in, and explains the guarantee, the real estate checklist and same-week bookings. A Google rating badge, a bond-back guarantee badge and a Call now button stay in view on desktop.
The service areas page lists 383 Melbourne suburbs in six regions, from the CBD and inner city to the south east and outer suburbs, with a suburb search and a filter for each region.
On a phone the header keeps the logo and the menu, and a two-button bar stays fixed to the bottom of every page: Call now on the left, Free quote on the right. Service pages open with a breadcrumb, the promise, a quote button and a tap-to-call number, with the time on site and the form further down the page.
The site is where Divine Touch Cleaning's Google Ads land. Service ads point to the matching service page, where the form arrives with that clean selected. The Divine Touch Cleaning campaign case study shows which cleans the ads brought in and how they were measured.
For a cleaning business that needs pages for every name its customers use, see our website design services and marketing for cleaning businesses.
Tags
A website built around your business.
Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.
Select a screenshot to enlarge it.
Project highlights
A closer look at the services and features delivered. Open a tile for the source behind each detail.
Project highlight
See the clean
service pages, checklists and job transformations
Website delivery
Project detail
36 pages: 25 service pages, packages, a checklist, service areas and help pages. A Services menu with four groups and a quote form with the service chosen on every service page.
36
Pages in the live site: services, packages, checklist, areas and help pages
Live sitemap count
Project detail
Unique page addresses in the site's live sitemap, counted when this study was written.
25
Service pages in four groups: move out, deep cleans, specialty, and care and NDIS
Live sitemap count
Project detail
Service page addresses in the live sitemap. The Services menu sorts the same 25 into four groups.
383
Melbourne suburbs listed in six regions, with a suburb search
Counted on the live site
Project detail
Suburbs listed on the live service areas page: 36, 81, 93, 64, 67 and 42 across the six regions.
50
Tasks on the end of lease checklist, room by room in seven sections
Counted on the live site
Project detail
Tasks counted on the live checklist page, from bedrooms to internal windows.
17
Before-and-after pairs in a scrolling strip on the home page
Counted on the live site
Project detail
Distinct captions counted in the before-and-after strip on the live home page.
Page counts are the unique page addresses in the site's live sitemap. Screenshots show the delivered website. Campaign outcomes, where included, use the periods and definitions in the linked advertising case study.
Insights
Details from the Divine Touch Cleaning project. Open a card for the finding and its source.
4 groups
The Services menu opens on four groups: move out, deep cleans, specialty and care and NDIS. Each group has a one-line description, and a bar under the menu offers to help anyone who is not sure which clean they need.
Source and basis. Services counted in each group of the live Services menu: 9, 7, 5 and 4 of 25. Rounded to whole percentages.
9 fields
Beside the headline on the home page and every service page sits the same form: name, phone, email, address, suburb, property size, preferred date, the service and anything the crew should know. On a service page the service is already chosen, so a visitor on the oven cleaning page only has to describe the home.
Source and basis. Read from the quote forms on the live home and service pages. No form was submitted.
50
The checklist page lists 50 tasks room by room, the home page runs 17 before-and-after pairs, and a bond-back guarantee badge stays on screen. A visitor can see what is done before reading what is promised.
Source and basis. Counted on the live checklist and home pages.
Website showcase
Explore Divine Touch Cleaning’s website, from the first impression to the details.
Use the left and right arrow keys to browse screenshots. Home goes to the first screenshot and End goes to the last.
01 / 08 · Oven cleaning page — A specialty clean with its own headline and Oven Cleaning chosen in the form.
Inside the website
Website detail
The Services menu groups 25 services into move out, deep cleans, specialty, and care and NDIS, with help for anyone unsure which they need.
Website detail
Each service page opens with a breadcrumb, the promise and the time on site, beside a quote form with that service already selected.
Website detail
50 tasks in seven sections, from bedrooms and bathrooms to the laundry and internal windows.
Website detail
A scrolling strip of 17 before-and-after pairs covers kitchens, bathrooms, ovens, glass, floors and driveways.
Website detail
The packages page sets out three fixed-quote packages and explains that bond, vacate and end of lease cleans are the same job.
Website detail
The service areas page lists every suburb covered in six regions, with a search box and region filters.
Mobile experience
On a phone a two-button bar stays fixed to the bottom of every page, under a header that keeps the menu in reach.
Campaign work · Divine Touch Cleaning
See the advertising work for Divine Touch Cleaning, with the results and measurement explained in each campaign case study.
Campaign case study
Divine Touch Cleaning: separate Google Ads for moving out and regular home cleaning. See the campaigns, customer journey and measured results.
Read the campaign case studyThe brief, the design and how the website supports the wider customer journey.
The first call is free and there is no deck.
Book a callRenters use different names for the same job. Each name has its own page, and the packages page explains that they are one clean with one fixed price.
A name, phone, email, address, suburb, property size, preferred date, the service and any notes for the crew. On a service page the service is already chosen.
A checklist page lists 50 tasks room by room, and the home page shows 17 before-and-after pairs and four steps from quote to keys handed in.
A Call now and Free quote bar stays fixed to the bottom of every page, and service pages open with a quote button and a tap-to-call number.
Service ads land on the matching service page with that clean selected in the form. The campaign case study reports the results.
36 pages: 25 service pages, packages, a checklist, service areas and help pages. A Services menu with four groups and a quote form with the service chosen on every service page. A 50-task checklist, 17 before-and-after pairs and service areas covering 383 suburbs. A fixed Call now and Free quote bar on phones and a guarantee badge on desktop.
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