Homie Elite Cleaning: a house-cleaning website with a quote form shaped around the home

We built a house-shaped quote form, preset on each service page. We also added a package checklist in four groups and 122 suburbs in nine regions.

The business

Homie Elite Cleaning is a house cleaning business in Canberra. Regular cleaning is the centre of its offer: weekly, fortnightly or monthly visits by the same team, working to a checklist built around the home. It also does one-off, deep and spring cleans, covers every district from Belconnen and Gungahlin to Woden and Tuggeranong, and reaches Queanbeyan over the border.

The brief

A household choosing a regular cleaner is not buying one clean. It is choosing who comes into the home every week or fortnight, what they do in each room and what happens if something is missed. The brief was a site that makes that routine the offer: the same cleaners, the checklist, the guarantee and a clear way to pick the frequency.

The site also had to gather enough about the home to give a fixed quote without a long call, and to carry Homie Elite's Google Ads, so each kind of clean needed a page of its own that a search could land on.

A home page that sells the rhythm

The home page opens with the schedule, Canberra and weekly, fortnightly and monthly visits, above a headline about coming home to a clean house every week. A row of credentials sits under the call to action, and a satisfaction guarantee badge stays in the corner as the visitor scrolls. Further down, the five services appear as cards with the hours each clean usually takes, followed by job clips filmed by the team, the four reasons people book, 29 captioned after photos from finished Canberra homes and four steps from first quote to a clean house.

One house-shaped quote form

The quote form sits in a card drawn as a house, with the logo in the gable. It asks for a name, a phone number, an email, the address and the service, then leaves room for anything the team should know, prompted with pets, parking, key arrangements and how often. The same form opens the home page and all five service pages, each service page arriving with its own service already chosen, and the quote and contact pages ask the same questions.

Services, packages and a checklist

The services menu lists the five cleans with a line on each, beside three promises: a satisfaction guarantee, the same cleaners every visit and products included. A strip underneath offers to recommend a schedule for anyone unsure how often they need a clean. Each service page explains what is included, the three reasons people book it, filmed jobs, finished homes and its own questions answered. The packages page sets out regular, deep and spring, and one-off cleans side by side, then a checklist in four groups, kitchen, bathrooms and laundry, bedrooms and living, and every visit, marking which items belong to the deeper packages.

Every district named

The service areas page lists 122 suburbs in nine regions, from Belconnen and Gungahlin to Tuggeranong, Molonglo Valley and Queanbeyan, with a search box and a filter for each region. The home page carries a short version with the main districts and a link to the full list.

Built for phones

On a phone the header shrinks to the logo and the menu, and a bar fixed to the bottom of every page keeps Free quote and Call now in reach. The hero keeps the schedule line, the headline and the call to action in the first screen, with the credentials and the house-shaped form following in the same order as on desktop.

What it connects to

For a cleaning business built on repeat visits, see our website design services and marketing for cleaning businesses.

Related work: Homie Elite Cleaning campaign case study.