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    Proof
    Impress Blinds — cost per recorded Google Ads conversion down 62.63%SLS Solicitors — cost per recorded Google Ads conversion down 58.48%FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Website Development
    Homie Elite Cleaning

    Homie Elite Cleaning: cleaning website design in Canberra

    Homie Elite Cleaning · Regular residential cleaning · Canberra, ACT

    The short version · Website delivery

    Homie Elite Cleaning — a house-cleaning website built around the return visit.

    Talk to us about your websiteAll case studies
    Homie Elite Cleaning

    Campaign work · Homie Elite Cleaning

    The campaign behind the enquiries.

    See the advertising work for Homie Elite Cleaning, with the results and measurement explained in each campaign case study.

    Campaign case study

    Homie Elite Cleaning: house cleaning organised around the customer’s schedule

    Homie Elite Cleaning’s Google Ads case study: domestic and recurring house cleaning. Explore the campaign services and enquiry approach.

    Read the campaign case study

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Make repeat visits the main message

      The opening headline names the weekly house-cleaning need beside a form for address, service and household details. A light domestic background and restrained blue actions support the home-focused offer.

      Homie Elite Cleaning regular house-cleaning introduction beside a property quote form
      Open full-size screenshot

    2. Website detail

      Give the recurring service a focused page

      The regular-cleaning destination narrows the message to a maintained, guest-ready home. The form retains the property details and selected service, making the next step consistent with the page subject.

      Homie Elite regular house-cleaning service page beside its quote form
      Open full-size screenshot

    The case study

    Inside the build for Homie Elite Cleaning.

    The short list

    1. Regular cleaning frequency shapes the main service journey.
    2. Job videos and captions make the surface-level work concrete.
    3. The quote request invites details about pets, access, parking and repeat visits.

    The design choices and customer journey behind this website.

    Make regular cleaning the core offer

    Homie Elite Cleaning’s website is built around a household arranging repeat visits in Canberra. SoudCoh placed weekly, fortnightly and monthly cleaning at the centre of the service structure, with one-off and deep cleans as distinct choices.

    That focus changes the questions the site needs to answer. The customer is considering a schedule, a checklist and the continuity of visits, rather than only choosing a date for a single clean.

    Help the customer choose the right frequency

    The service content separates regular cleaning, weekly or fortnightly or monthly visits, one-off cleaning, deep cleaning and spring cleaning. It also addresses uncertainty about the number of hours and how often a home needs attention.

    Packages, service areas and supporting scope content provide more information before the quote. Those routes let a household think through the booking in terms of their home and routine.

    Show the detail of the work

    The website uses job videos and before-and-after content for surfaces such as sinks, shower screens, couches and kitchens. Short captions explain what the visitor is looking at, giving the service message a concrete reference.

    The company introduction and team content reinforce the site’s message about familiar cleaners. That message is part of how the business presents repeat visits, while the service pages explain the actual scope and frequency choices.

    Ask about the home, not just the booking

    The quote form leaves room for pets, parking, key arrangements and the preferred frequency. Those prompts help a customer include practical details that affect a home visit. Address and service information connect the request to the property.

    The completed website makes regular house cleaning understandable as an ongoing arrangement. It connects the schedule, scope and household details to a quote journey that reflects how the service is used.

    Our website design and development work connects the service explanation with a useful next step. See marketing for cleaning businesses for the wider approach.

    Tags

    • Website design
    • Regular residential cleaning
    • Canberra, ACT

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

    Discuss your websiteSee more accounts
    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

    Book a call

    More work for cleaning businesses.

    Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.

    Browse all case studiesExplore our work for cleaning businesses

    The work that produced this.

    Explore the design, content and enquiry tracking services behind a website like this.

    The briefing behind the work.

    Further reading on the decisions that connect a website with the wider marketing work.

    Why the primary and secondary categories must match the work a business actually wants. That case is argued in Google Business Profile categories as a silent rank constraint.

    The profile and service-area rules for the mobile businesses represented throughout this library. The other half of it is set out in Ranking a service-area business without publishing a storefront.

    The work behind this one is written up in full under where cleaning businesses usually lose the money, and the ninety-day plan that produced results like these sets out the sequence in order.

    Browse all case studies

    Ready for your next website?

    Tell us about your business, your services and what your website needs to do. We’ll help you decide what to build next.

    Discuss your websiteSee the whole library

    A clear scope, a considered design and a practical next step.