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    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a 516-page plumbing website for SydneyHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Kleening Crew

    End-of-lease cleaning · Sydney, NSW

    Kleening Crew Sydney: an end-of-lease website with a quote and checklist for every move

    We built a fixed-price quote form that asks for the property and the date. We also added four service pages, each with the form set to its own service.

    Services
    Website design and build · Quote form design · Service pages · Mobile contact design · Google Ads landing pages
    Talk to us about your website

    Project highlights

    What we delivered for Kleening Crew Sydney.

    A closer look at the services and features delivered. Open a tile for the source behind each detail.

    • Project highlight

      Moving made clear

      service quotes, pricing and a room-by-room checklist

      Website delivery

    • 15

      Pages in the site: four services, pricing, checklist, areas and quote

      Live sitemap count

    • 4

      Service pages, one for each name renters use for a move-out clean

      Live sitemap count

    • 6

      Room groups in the bond checklist, from bedrooms to the whole property

      Counted on the live site

    • 72

      Suburbs named on the service areas page, twelve in each of six regions

      Counted on the live site

    • 21

      Captioned before-and-after pairs in the home page carousel

      Counted on the live site

    Project notes

    Page counts are the unique page addresses in the site's live sitemap. Screenshots show the delivered website. Campaign outcomes, where included, use the periods and definitions in the linked advertising case study.

    In one minute

    The 60-second version

    Kleening Crew Sydney, from the brief to the result in 4 short slides.

    1. The business

      An end-of-lease cleaning business for Sydney renters

      A fixed price, a clean done to the agent's checklist and a free re-clean if the agent raises anything, across metro Sydney.

      Kleening Crew Sydney home page with the bond-back headline and a fixed-price quote form

    2. The brief

      Four names for one clean, and a form that can price it

      Renters say end of lease, bond, vacate or move-out. Each needed a page in their words and a form that could reach a price without a phone call.

      Kleening Crew Sydney Services menu listing four move-out cleaning services

    3. What we built

      15 pages built around a fixed-price quote

      Four service pages with the form set to match, a room-by-room checklist, a pricing page, 72 suburbs named and a quote page with one job.

      15pages in the live sitemap

      Bond cleaning page with Bond Cleaning already chosen in the fixed-price quote form

    4. The scope

      The checklist, room by room

      Every task is set out by room, the way an agent inspects, so a renter can check the scope before booking.

      Bond cleaning checklist set out room by room on the service page

    Insights

    Inside the build

    Details from the Kleening Crew Sydney project. Open a card for the finding and its source.

    • The build

      4

      Four names for one clean, each with its own page and the form set to match

      End of lease, bond, vacate and move-out cleaning are the same job, and the pricing page says so. Each name still gets its own page with that service chosen in the form, so whichever words a renter uses, they land on a page that uses them too.

    • The build

      6

      The quote form asks for the property, so a price can come back without a call

      Alongside contact details, the form asks for the suburb, the service, bedrooms, bathrooms, a preferred date and two optional add-ons. The business can work out a fixed price from the first message.

    • The build

      6

      The bond checklist is set out room by room, the way an agent inspects

      Bedrooms, bathroom and toilet, kitchen, laundry, living areas and hallways, then the whole property. A renter can check the scope against the agent's list before booking.

    Kleening Crew

    Campaign work · Kleening Crew Sydney

    The campaign behind the enquiries.

    See the advertising work for Kleening Crew Sydney, with the results and measurement explained in each campaign case study.

    Campaign case study

    Kleening Crew Sydney: launching Sydney end-of-lease ads with a fixed-price quote site

    Kleening Crew Sydney: launching Sydney end-of-lease ads with a fixed-price quote site. See the campaigns, customer journey and measured results.

    Read the campaign case study

    The website, working

    Kleening Crew Sydney’s website, up close.

    The real pages on desktop and phone. Select any screenshot to see it full size.

    The home page, top to bottom

    The Kleening Crew Sydney home page from the headline through the before-and-after photos, services and areas
    The whole home page, top to bottom. Click or tap the frame to scroll it yourself.

    The details that matter

    Kleening Crew Sydney desktop home page with its main features numbered
    1. Get your fixed price The form beside the headline starts with a name, phone and email.
    2. Sydney and the guarantee first A badge names Sydney and the bond-back guarantee above the headline.
    3. Property details in the form Bedrooms, bathrooms, a preferred date and optional add-ons, so the price can be worked out from the first message.
    4. Quote or call A quote button and a tap-to-call number sit under the promise of fixed prices and a re-clean.
    5. Call now stays in reach A call button and a bond-back badge stay in the corner of the screen as the visitor scrolls.

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Four names, four pages

      End of lease, bond, vacate and move-out cleaning each have a page in the Services menu, so a renter who uses any of those words lands on a page that uses it too.

      Kleening Crew Sydney Services menu listing four move-out cleaning services
      Open full-size screenshot

    2. Website detail

      A form that already knows the clean

      Each service page opens with the fixed-price form set to that service. The renter adds the suburb, bedrooms, bathrooms, a preferred date and any add-ons.

      Bond cleaning page with Bond Cleaning already chosen in the fixed-price quote form
      Open full-size screenshot

    3. Website detail

      The checklist, room by room

      The bond checklist is set out by room, from bedrooms and the bathroom to the kitchen, laundry and living areas, with tasks for the whole property at the end.

      Bond cleaning checklist set out room by room on the service page
      Open full-size screenshot

    4. Website detail

      One service, many names

      The pricing page says plainly that the four names describe the same job, shows the starting price and lists what the clean includes.

      Kleening Crew Sydney pricing page explaining that one service goes by many names
      Open full-size screenshot

    5. Website detail

      Before and after, captioned

      The home page carousel shows before-and-after pairs from Sydney jobs, each with a one-line caption of what was cleaned.

      Before-and-after carousel of Sydney cleaning jobs with captions
      Open full-size screenshot

    6. Website detail

      72 suburbs named

      The service areas page names twelve suburbs in each of six Sydney regions, from the CBD to the Sutherland Shire.

      Kleening Crew Sydney service areas page with suburbs grouped by region
      Open full-size screenshot

    7. Website detail

      A quote page with one job

      The quote page keeps the form beside the move-out headline and a short list of what the quote includes.

      Kleening Crew Sydney quote page with the fixed-price form beside the move-out headline
      Open full-size screenshot

    8. Mobile experience

      Call and quote, fixed on phones

      On a phone, Call now and Free quote stay fixed to the bottom of every page, so the next step is always one tap away.

      Kleening Crew Sydney home page on a phone with Call now and Free quote fixed to the bottom
      Open full-size screenshot

    The case study

    The project, connected.

    The brief, the work and what it delivered.

    1. The starting point

      Kleening Crew Sydney

      Kleening Crew Sydney is an end-of-lease cleaning business serving renters across metro Sydney.

      End-of-lease cleaning · Sydney, NSW

      Kleening Crew

      SoudCoh services

      • Website design and build
      • Quote form design
      • Service pages
      • Mobile contact design
      • Google Ads landing pages

    2. What we put in place

      The website experience

      • A fixed-price quote form that asks for the property and the date.
      • Four service pages, each with the form set to its own service.
      • A room-by-room checklist, a pricing page and 72 suburbs named.
      • Call now and Free quote fixed to the bottom of the screen on phones.
      Kleening Crew Sydney home page with the bond-back headline and a fixed-price quote form
      Home page — A Sydney badge, the bond-back headline, quote and call buttons, and a fixed-price form that asks for the suburb, bedrooms, bathrooms, date and add-ons.Explore the website screenshots

    3. What the project delivered

      The outcome

      We built a fixed-price quote form that asks for the property and the date. We also added four service pages, each with the form set to its own service.

    In this case study

    White paper · PDF

    Marketing for home services in Australia

    58 pages · 2.3 MB

    Download this PDFRead it on the page

    We built a fixed-price quote form that asks for the property and the date. We also added four service pages, each with the form set to its own service.

    The business

    Kleening Crew Sydney is an end-of-lease cleaning business working across metro Sydney. Its customers are tenants handing a rental back, often on a fixed day, and the offer is simple: a fixed price, a clean done to the checklist the agent uses, and a free re-clean if the agent raises anything soon after.

    The brief

    Renters describe the same job in different words: end of lease, bond, vacate or move-out cleaning. Each of those needed a page that used the renter's own words, and a quote form that could arrive at a price without a phone call to fill the gaps.

    The website, the tracked phone line and the Google Ads campaign went live together, so the site also had to be the landing page for the ads from the first day.

    A fixed-price form on the first screen

    The home page opens with a Sydney badge and the bond-back promise, quote and call buttons, and a form titled Get your fixed price. Alongside a name, phone and email, it asks for the suburb, the service, the number of bedrooms and bathrooms, a preferred date and two optional add-ons, balcony and carpet steam cleaning, with room for anything else. A price can be worked out from the first message.

    Four service pages for one clean

    Each of the four service pages opens with the same form set to its own service, then shows before-and-after photos, what the clean includes, the problems renters run into, four steps from quote to finished job and the checklist room by room. Add-ons, the service areas, common questions and links to the other three names close the page.

    The pricing page says plainly that the four names describe the same job, so a renter comparing quotes knows exactly what they are buying.

    The checklist and the areas

    The checklist page sets out every task by room, from bedrooms and the bathroom to the kitchen, laundry and living areas, then the tasks for the whole property. The service areas page names 72 suburbs, twelve in each of six regions, from the CBD and the Eastern Suburbs to Western Sydney and the Sutherland Shire.

    Proof and reassurance

    A carousel of captioned before-and-after pairs from Sydney jobs runs across the home page. A floating Google rating, a bond-back guarantee badge and a call button stay in the corners of the screen as the visitor scrolls, and the home page closes with common questions.

    Built for phones

    On a phone, the header shrinks to the logo and the menu, and Call now and Free quote stay fixed to the bottom of every page. The headline and the two buttons come first, and the service pages keep the same order: what the clean is, then quote or call.

    What it connects to

    The site is where Kleening Crew Sydney's Google Ads land. Every quote request, and every call to the number used only in the ads, is recorded and matched to the jobs the client marks as won.

    For an end-of-lease business that wants a quote form that can price the job, see our website design services and marketing for cleaning businesses.

    Related work: Kleening Crew Sydney campaign case study, Kleening Crew Brisbane website case study.

    Key design decisions
    • A fixed-price quote form that asks for the property and the date.
    • Four service pages, each with the form set to its own service.
    • A room-by-room checklist, a pricing page and 72 suburbs named.
    • A fixed-price form on the first screen that asks for the suburb, bedrooms, bathrooms, date and add-ons.

    Tags

    • Website design
    • End-of-lease cleaning
    • Sydney, NSW

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

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    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

    Book a call
    Why does one clean have four service pages?

    Renters describe the same job as end of lease, bond, vacate or move-out cleaning. Each name gets its own page with the form set to match, and the pricing page explains they are the same job.

    What does the quote form ask for?

    A name, phone and email, then the suburb, the service, bedrooms, bathrooms, a preferred date and two optional add-ons, with room for anything else. That is enough to work out a fixed price.

    What is on the checklist page?

    Every task in the clean, grouped by room: bedrooms, bathroom and toilet, kitchen, laundry, living areas and hallways, then the whole property, with the four services it covers.

    How does the site work on a phone?

    The header keeps the logo and the menu, and Call now and Free quote stay fixed to the bottom of every page.

    How does the website connect to the Google Ads?

    The ads send renters to the site. Quote requests and calls to the ads-only number are recorded and matched to won jobs. The campaign case study reports the results.

    What did SoudCoh deliver for Kleening Crew Sydney?

    A fixed-price quote form that asks for the property and the date. Four service pages, each with the form set to its own service. A room-by-room checklist, a pricing page and 72 suburbs named. Call now and Free quote fixed to the bottom of the screen on phones.

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