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    PCCS — Perth Commercial Cleaning Services

    Commercial cleaning · Perth, WA

    Perth Commercial Cleaning Services: a commercial cleaning website built around the premises

    We built a page for each of 19 industries and 14 services, with three region pages and 20 guides. We also added a 30-task checklist and a pricing page that explains how contracts are costed.

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    Services
    Website design and build · Industry and service page structure · Checklist and pricing pages · Quote form design · Google Ads landing pages
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    The case study

    In this case study

    White paper · PDF

    Marketing for home services in Australia

    58 pages · 2.3 MB

    Download this PDFRead it on the page

    We built a page for each of 19 industries and 14 services, with three region pages and 20 guides. We also added a 30-task checklist and a pricing page that explains how contracts are costed.

    The business

    Perth Commercial Cleaning Services runs scheduled cleaning programmes for commercial sites across Perth and further afield in Western Australia: offices, warehouses, medical centres, schools and childcare centres, gyms, strata common areas, hotels and restaurants, and remote camps and mine sites. Its crews are police-checked and work after hours to each site's own protocols, with periodic work such as carpets, windows and pressure washing bundled into the same contract.

    The brief

    The people who buy commercial cleaning are facility managers, office managers and strata committees. Before they ask for a price, they want to see a scope written for their kind of site, how a contract is costed, what is always included and who is accountable when something is missed. The site had to answer those questions in their own terms, from a corner office to an onshore mine, and then make the quote request quick.

    A page for each of 19 industries

    The Industries menu comes first in the header and lists 19 kinds of site, from retail and education to offshore oil and gas, defence, remote camps and maritime. Each opens a page with its own heading and scope of work. The onshore mining page lists camp rooms, mess halls, workshop floors, plant offices and shutdown cleans, with notes on inducted crews and working to the operator's safety system; the office pages list workstations, boardrooms, tea points and end-of-trip facilities.

    14 services and three regions

    The Services menu holds 14 programmes, from office, warehouse and medical cleaning to builders' cleans, kitchen deep cleans and hotel and restaurant work. Each service page sets out the scope, why teams switch, a mid-page prompt for a costed plan, related programmes and common questions. Three region pages, for the Perth CBD and the northern and southern suburbs, list the suburbs each one covers.

    The baseline, the costing and the promises

    A checklist page sets out the baseline scope as 30 tasks in six areas, from workstations and boardrooms to kitchens, bathrooms, reception and periodic work. The pricing page explains the three ways a contract is costed, per cleaner-hour, per square metre or as a fixed monthly fee, and lists what every contract includes, without a generic price table. On the home page, four reasons to stay set out the re-clean guarantee, a digital sign-off after every clean, response times for urgent re-cleans and the quality systems behind the work.

    A quote form that asks about the site

    Every quote form asks for a name, an email, a phone number, the suburb or area and a description of the site. A short note at the top points anyone looking for cleaning work to the careers page, so the form stays for clients. 20 guides answer the questions facility managers ask before they switch cleaners.

    Built for phones

    On a phone the header shrinks to the logo, a call icon and the menu, and a bar fixed to the bottom of every page keeps Free quote and Call now in reach. Service pages open on the heading and both buttons, with the quote form directly below.

    What it connects to

    The site is where the business's Google Ads land. The broad commercial and contract cleaning ads, and the suburb ads, open the office cleaning page, and ads for a specific service open that service's page. About four in five traced quote requests from the ads started on the office cleaning page. The PCCS Clean Google Ads case study sets out how that was measured. For a commercial cleaner planning a site like this, see our website design services and marketing for cleaning businesses.

    Key design decisions
    • A page for each of 19 industries and 14 services, with three region pages and 20 guides.
    • A 30-task checklist and a pricing page that explains how contracts are costed.
    • A quote form that asks about the site and steers job seekers to the careers page.
    • A page for each of 19 industries and 14 services, each with its own scope of work and the same quote form.

    Tags

    • Website design
    • Commercial cleaning
    • Perth, WA

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

    The work

    Select a screenshot to enlarge it.

    • Perth Commercial Cleaning Services home page on desktop with the Perth headline and a quote form
      Perth Commercial Cleaning Services home page on desktop with the Perth headline and a quote form
    • Perth Commercial Cleaning Services Industries menu with 19 kinds of site
      Industries menu — 19 kinds of site, from retail and education to offshore oil and gas, remote camps and maritime.
    • Perth Commercial Cleaning Services Services menu with 14 programmes
      Services menu — 14 programmes, from office and warehouse cleaning to builders' cleans and kitchen deep cleans.

    More project detail

    Project highlights

    Project highlights

    What we delivered for Perth Commercial Cleaning Services.

    A closer look at the services and features delivered. Open a tile for the source behind each detail.

    • Project highlight

      19 industries

      industry pages with cleaning scopes and quote forms

      Website delivery

    • 19

      Industries with a page of their own, from offices to onshore mines

      Counted on the live site

    • 14

      Service pages, from office and warehouse cleaning to kitchen deep cleans

      Counted on the live site

    • 30

      Tasks on the scope checklist, in six areas from workstations to periodic work

      Counted on the live site

    • 3

      Service regions, each with a page listing the suburbs it covers

      Counted on the live site

    • 20

      Guides answering the questions facility managers ask before they switch

      Counted on the live site

    Project notes

    Industry, service, region, checklist and guide counts were taken from the live site's menus and pages, and each industry page was opened to confirm it loads. Screenshots show the delivered website. Campaign outcomes, where included, use the periods and definitions in the linked advertising case study.

    Quick summary
    Inside the build

    Insights

    Inside the build

    Details from the Perth Commercial Cleaning Services project. Open a card for the finding and its source.

    • The build

      19

      One page for each of 19 industries, each with its own scope of work

      The onshore mining page lists camp rooms, mess halls, workshop floors and shutdown cleans; the office pages list workstations, boardrooms and end-of-trip facilities. A facility manager reads a scope written for their kind of site before asking for a price.

    • The build

      5 fields

      A note on the quote form steers job seekers to the careers page

      A short note at the top of every quote form points anyone looking for cleaning work to the careers page instead. The form then asks only what a quote needs: who to contact, the suburb or area and a description of the site.

    • The build

      3 ways

      The pricing page explains how a contract is costed instead of listing prices

      It sets out three ways a contract is costed: per cleaner-hour for small offices, per square metre for warehouses and large floors, and a fixed monthly fee for multi-site portfolios. Below that, a list says what every contract includes.

    • The build

      30

      A 30-task checklist shows the baseline before anyone visits

      Workstations, boardrooms, kitchens, bathrooms, reception and periodic work each get five tasks, from emptying bins to high-level dusting. A facility manager can compare it with what their current cleaner does before asking for a quote.

    Full-page and device views
    Design details

    Inside the website

    The thinking behind the pages.

    1. Website detail

      A page for every industry

      The first menu item lists 19 kinds of site, and each opens a page with a scope of work written for it, from camp rooms and mess halls to boardrooms and tea points.

      Perth Commercial Cleaning Services Industries menu with 19 kinds of site
      Open full-size screenshot
    2. Website detail

      Scopes written for the site

      Each service and industry page lists the areas the programme covers, then the reasons teams switch: one account manager, reporting after every clean and police-checked staff.

      Perth Commercial Cleaning Services office cleaning scope of work
      Open full-size screenshot
    3. Website detail

      A checklist anyone can compare

      The baseline scope is set out as 30 tasks in six areas, so a facility manager can hold it up against their current cleaner's work.

      Perth Commercial Cleaning Services commercial cleaning checklist
      Open full-size screenshot
    4. Website detail

      Costing explained, not a price list

      The pricing page explains three ways a contract is costed and lists what every contract includes, leaving the quote to follow a look at the site.

      Perth Commercial Cleaning Services pricing page with three costing methods
      Open full-size screenshot
    5. Website detail

      A quote form for clients only

      The quote form asks about the site, and a note at the top steers anyone looking for cleaning work to the careers page.

      Perth Commercial Cleaning Services home page with the Perth headline and a quote form
      Open full-size screenshot
    6. Mobile experience

      Quote and call, pinned on phones

      On a phone, service pages open on the heading and both buttons, and Free quote and Call now stay fixed to the bottom of every page.

      Perth Commercial Cleaning Services office cleaning page on a phone
      Open full-size screenshot
    Project journey
    PCCS — Perth Commercial Cleaning Services

    Campaign work · Perth Commercial Cleaning Services

    The campaign behind the enquiries.

    See the advertising work for Perth Commercial Cleaning Services, with the results and measurement explained in each campaign case study.

    Campaign case study

    PCCS Clean: Google Ads for Perth's commercial cleaning buyers

    PCCS Clean: Google Ads for Perth's commercial cleaning buyers. See the campaigns, customer journey and measured results.

    Read the campaign case study
    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

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    Why does the site have a page for each industry?

    Facility managers want to see a scope for their kind of site before they ask for a price. Each of the 19 industry pages lists the areas and tasks that matter there, from camp rooms on a mine site to boardrooms in an office.

    Does the site show prices?

    It explains how a contract is costed instead: per cleaner-hour, per square metre or as a fixed monthly fee, with a list of what every contract includes. The quote itself follows a look at the site.

    What does the quote form ask?

    A name, an email, a phone number, the suburb or area and a description of the site. A note at the top points job seekers to the careers page.

    How does the site work on a phone?

    The header keeps a call icon and the menu, and a bar fixed to the bottom of every page keeps Free quote and Call now in reach.

    How does the website connect to the Google Ads?

    Broad commercial cleaning ads and suburb ads open the office cleaning page, and ads for a specific service open that service's page. The PCCS Clean Google Ads case study reports the results.

    What did SoudCoh deliver for Perth Commercial Cleaning Services?

    A page for each of 19 industries and 14 services, with three region pages and 20 guides. A 30-task checklist and a pricing page that explains how contracts are costed. A quote form that asks about the site and steers job seekers to the careers page. A fixed Free quote and Call now bar on phones.

    Ready for your next website?

    Tell us about your business, your services and what your website needs to do. We’ll help you decide what to build next.

    A clear scope, a considered design and a practical next step.