We built three local notes on every region page, carried through to its suburb pages. We also added solutions and Industries menus with one line on each service and kind of site.
The business
Nex Data designs, installs and supports CCTV systems across Greater Sydney. Its licensed installers work on everything from a single doorbell camera at a family home to multi-store systems for retailers, warehouse perimeters with plate capture at the gate, and upgrades from old analogue cameras to 4K IP systems with remote viewing.
The brief
Two very different people look for CCTV. A homeowner wants to know what a system for their house involves and who will turn up to fit it. A facilities or operations manager wants coverage of docks, gates, car parks and registers, and a system the whole team can use. Both needed a page about their own situation, and both needed the same simple next step: a free site survey.
The business also installs right across Sydney, so the site had to show local knowledge for each part of the city, not just a list of suburb names.
A page for every suburb, grouped by region
The live site holds 439 pages. 395 of them are suburb pages, grouped under ten region pages from the Eastern Suburbs and the Inner West to Macarthur and the Hills District. Each region page opens with three notes on what installing CCTV there involves. The Eastern Suburbs page, for example, covers salt-air rated housings for coastal homes, heritage-friendly installs for terraces in Paddington and Woollahra, and multi-unit systems that meet body-corporate rules. The same notes carry through to every suburb page in that region, beside a site survey form for the suburb.
Twelve industries, each described by its risks
The Industries menu lists twelve kinds of site, each with one line on what matters there: register-linked coverage and shrinkage control for retail, dock and yard coverage with plate recognition for warehousing, relocatable towers and after-hours alerts for construction. Each opens a page written for that kind of site, with the problems Nex Data is called in for and the questions facility teams ask.
Six services and a clear process
The Solutions menu covers installation, residential and commercial systems, repairs, upgrades and complete camera systems, with installation featured beside a photo of the work. The home page then walks through featured projects, from an 8-camera home system with hidden cabling to a 32-camera portfolio across three stores and a warehouse, a four-step process from consultation to aftercare, and the standard every system is built to, from 4K imaging and colour night vision to remote viewing on any phone.
Guides for the questions before the survey
Six journal articles cover the decisions behind a good system. The installation guide sets out six of them, from camera type and resolution to storage and cabling, in plain language for an owner or a site manager.
Built for phones
On a phone the header keeps the logo and the menu, and the first screen holds the headline, the Request a free site survey button and the direct line. A round call button stays in the bottom corner as the visitor scrolls, and the review badge sits opposite it.
What it connects to
The site is where Nex Data's Google Ads land. Each ad opens the matching page, and ads aimed at named Sydney suburbs open the page for that suburb. Over the ten days the ads ran, more than one in twelve ad clicks became a tracked call or quote request, and the suburb ads drew 1.6 times the click rate of the service ads. The Nex CCTV Google Ads case study sets out how that was measured.
For a trade business that works across a whole city, see our website design services.
