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    Proof
    Impress Blinds — cost per recorded Google Ads conversion down 62.63%SLS Solicitors — cost per recorded Google Ads conversion down 58.48%FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Website Development
    Nex CCTV

    Nex Data: security website design in Sydney

    Nex Data · CCTV and security systems · Sydney, NSW

    The short version · Website delivery

    Nex Data — a security website that connects the system to the site.

    Talk to us about your websiteAll case studies
    Nex CCTV

    Campaign work · Nex Data

    The campaign behind the enquiries.

    See the advertising work for Nex Data, with the results and measurement explained in each campaign case study.

    Campaign case study

    Nex CCTV: security enquiries organised by system and suburb

    Nex CCTV’s Google Ads case study: CCTV and security-system installation. Explore the campaign services and enquiry approach.

    Read the campaign case study

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Give installation its own service destination

      The installation page uses a concise Sydney heading and larger image before continuing into the quote section. The structure keeps the service topic clear while leading into the site brief.

      Nex Data CCTV installation page with working imagery
      Open full-size screenshot

    2. Website detail

      Connect the system to an installation setting

      The light split layout places the CCTV message beside an installer photograph. The site-survey action gives the visitor a practical next step after the introduction.

      Nex Data CCTV introduction beside installer photography
      Open full-size screenshot

    The case study

    Inside the build for Nex Data.

    The short list

    1. Separate the system from the setting.
    2. Use the premises to explain the requirements.
    3. Give upgrades and repairs their own room.

    The design choices and customer journey behind this website.

    SoudCoh’s security website design for Nex Data serves Sydney. The build brings the service information, visual identity and enquiry journey together, with the page examples and design decisions explained below.

    Separate the system from the setting

    SoudCoh built Nex Data’s website with both service and industry routes. CCTV installation, residential systems, commercial systems, repairs and upgrades each have their own destination, while industry pages let the visitor begin with the premises they manage.

    That dual structure supports a homeowner choosing a system and a business customer considering coverage across a larger site. Both can reach specific content without losing the shared enquiry journey.

    Use the premises to explain the requirements

    Retail, warehousing, construction, education, healthcare, hospitality, strata and offices appear in the industry catalogue. The content discusses the kinds of areas those sites need to consider, such as entries, stockrooms, loading areas and car parks.

    The website’s role is to make the service conversation more concrete. It connects a security system to the layout and use of the premises instead of presenting equipment as a context-free product list.

    Give upgrades and repairs their own room

    Repair and upgrade pages serve customers who already have a system, while installation and camera-system pages support a new project. Packages and service-area information provide further ways to explore the offer.

    These distinctions keep the catalogue useful at different stages of ownership. Someone diagnosing a problem and someone planning a new installation need different explanations before making contact.

    Make the site survey the next step

    The enquiry journey includes a free-site-survey request and direct contact choices. This connects the online information to a conversation about the actual property and requirements.

    The completed website brings service, setting and local coverage together. It gives a Sydney customer a clear route from identifying the type of system or premises to describing the project.

    Explore our website design and development work for how we connect a specific service offer with a useful customer journey.

    Tags

    • Website design
    • CCTV and security systems
    • Sydney, NSW
    • CCTV

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

    Discuss your websiteSee more accounts
    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

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    There are dozens more of these.

    Every study we have published sits in the library, filterable by industry and by the work involved.

    The work that produced this.

    Explore the design, content and enquiry tracking services behind a website like this.

    The briefing behind the work.

    Further reading on the decisions that connect a website with the wider marketing work.

    A review process that follows a real completed job and stays inside Google's rules. That case is argued in Review requests that do not sound automated.

    The external entity data underneath any local-service acquisition programme. The other half of it is set out in The citation inconsistencies that still move local rankings.

    The work behind this one is written up in full under website design and development, and the ninety-day plan that produced results like these sets out the sequence in order.

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    Tell us about your business, your services and what your website needs to do. We’ll help you decide what to build next.

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    A clear scope, a considered design and a practical next step.